Aviation Business Basics 1 (5 cr)

Evaluation scale

H-5

Schedule

Wed 29.1 – Introduction, Course description, Implementation plan. Airline
Models.
Wed 5.2 – Freshman party (no classes)
Wed 12.2 – Airline Cost Structures.
Wed 19.2 – Winter break
Wed 26.2 – Pitching your Business Idea, Group work time
Wed 4.3 – SWOT, Porter Forces & Leadership Strategies
Wed 11.3 – Pricing Strategies & Financial Management
Wed 18.3 – Blue Ocean matrix, BCG matrix
Wed 25.3 – Mid-Semester Quiz/Exam
Wed 1.4 – Reserved for Study Tour (week away)
Wed 8.4 – Project alignment
Wed 15.4 – Project pitching and class-feedback
Wed 22.4 – Competitor Analysis
Wed 29.4 - Risk Analysis
Wed 6.5 – Business Idea Competition supporting session for Semi-Finals
Wed 13.5 – Business Idea Competition supporting session for Finals
Wed 20.5 – Feedback (students to request meeting in advance, no class)

Implementation methods, demonstration and Work&Study

Lectures, interactive class discussions, exercises, project work, self-directed learning, presentations and field research. In the integrated assignment, student groups will make a business plan that would be suitable for the business environment, markets and business operations. It is highly recommended that the student actively uses the knowledge gained from different courses in the assignments.

a) Classroom learning
b) Distant learning

Self and peer assessment.

Assessing one’s own learning is a compulsory part of the course.

Materials

Doganis, R. (2010), Flying Off Course (4th Ed.)
Doganis, R. (2001), The Airline Business in the 21st Century. Routledge
Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2015). Strategic Management: Competitiveness &
Globalization (11th ed). Stamford, CT: Cengage Learning.
Kouzes, J., & Posner, B., (2012). The leadership challenge: How to make extraordinary things
happen in organizations (5th ed.). San Francisco, CA: Jossey-Bass.
Porter, M. (1980) Competitive Strategy, Free Press, New York.
Porter, M. (1985) Competitive Advantage. The Free Press. New York.

Teaching methods and instruction

a) Learning with contact and remote teaching including assignments, project work, independent study and possible exams.

b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Working life connections

Company visits and possible guest lecturers and workshops from different companies and

Internationality

Possibility to work with international teams and instructors. Guest lecturers from international
organisations and partner universities. International learning materials.

Learning assignments

Assignment 1: Group Presentations 50%
(in teams of 3 people) Presentations of the ideas and the plans
Assignment 2: Individual Quiz/Exam 20%
(individual) Quiz related to the learning process from the lectures about the
tools being used for the business idea competition.
Assignment 3: Self & Peer Assessment 15%
(individual) Self & Peer assessment related to the previous project
Assignment 4: Learning Diary 15%
(individual) Learning diary containing the reflections of the student related
to the learning of each one of the weeks of the module as well as a final
comprehensive module reflection.