Managing CRM Processes (5 cr)
Code: BIG4TF004-3010
Basic information of implementation
- Enrollment
- 02.01.2023 - 13.01.2023
- Enrolment for the implementation has ended.
- Timing
- 16.01.2023 - 19.05.2023
- Implementation has ended.
- ECTS Credits
- 5 cr
- RDI portion
- 2 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- BITE Degree Programme in Business Information Technology
- Teachers
- Seppo Karisto
- Groups
-
TF5DIGTF5DIG Bite DIG Group 5 semester
-
EXCHEXCH Exchange students
-
CONTACTContact implementation
- Course
- BIG4TF004
Evaluation scale
H-5
Schedule
On Thursdays from 14.00 till 16.45 starting from the August 25th till December the 15th.
Implementation methods, demonstration and Work&Study
- Lessons
- assignments
- lots of practical exercises
- visiting speakers
- company visit(s)
Materials
Learning is based on the theory part discussed during the lectures. The material is provided by the teacher (pp presentations), topical articles, and the following book:
Customer relationship management: eBook
Peelen, Ed, kirjoittaja ; Beltman, Rob, 2013
Salesforce trailhead platform
Teaching methods and instruction
The course is based on classroom lectures, personal assignments, and one major team assignment. For practical learning, we use the Salesforce trailhead environment, which offers a free cloud-based learning platform. Course material and assignments will be available in the moodle.
Working life connections
During the course, we will save several visiting speakers from different companies that either sell and implement CRM solutions or/and use them in their daily customer operations. Those companies potentially also hire graduates for CRM operations.
Exam dates and re-exam possibilities
There are no exams on this course
Internationality
The study language in this course is English.
Completion alternatives
RPL
Students have either previous studies on the topic or working experience on the CRM
Learning assignments
Personal assignments are mainly essays of 700-1500 words based on self-study. One team assignment based on the theory part discussed during lectures including a practical Salesforce demo presentation.
Assessment methods
Individual assignments 60%, team assignments 40%
Min. 80% of assignments submitted and approved, must contribute to team assignment
5 - Excellent knowledge of the course subject. Collected 90% of maximum amount of the course points.
3 - Good knowledge of the course subject. Collected more than 65% of the total course points.
1 - Fair knowledge of the course subject. Collected more than 45% of the total course points.