Service Design and Branding in Aviation Business (5 cr)

Evaluation scale

H-5

Schedule

Service Design and Branding -virtual study module is open from 19.5. - 31.7.2025. Deadline for assignments is 31.7. at 23:59.

Implementation methods, demonstration and Work&Study

To redesign a prototype of a new service concept or a service moment which is desirable from customers' viewpoint.

Intro

With the help of various service design tools we can better consider customers' viewpoint and understand users' behaviours. During the service design and branding course you become concretely acquianted with the holistic service design process by redesigning a service or product which you can choose by yourself.

Materials

Mark Stickdorn, This is Service Design Doing
Relevant articles

Teaching methods and instruction

Service Design and Branding -virtual study module is open from 19.5. - 31.7.2025.
It is possible to complete the Service Design and Branding -implementation entirely virtually, but in May you will be offered the opportunity to attend a start-up online session:

Start-up orientation session:
19.5. 2025 at 16.00 - 17.00

Working life connections

Aviation industry, airlines, and relevant organizations are linked with Inclusive Service Design and Branding -virtual study module.

Exam dates and re-exam possibilities

N/A

Internationality

Aviation Business and Service Design are globally concerned topics. They both have huge importance in customer experience.

Completion alternatives

By agreement

You can complete this course by demonstration of prior learning. Read more at https://www.haaga-helia.fi/en/career-planning/recognition-learning.

Learning assignments

The assignments will be introduced during the orientation session and included in the orientation materials.

Assessment methods

The assessment is 0 - 5.