Airline Business with Simulation (10 cr)

Evaluation scale

H-5

Schedule

Contacts are indicated as 16 sessions for a normal semester of 16 weeks with a contact session per week. However, the course is planned to be given on a combination of evening and intensive (Friday / Saturday) implementations

Session 1: Introduction of the course & Market research workshop 1 / 2 (e.g. Spanish market)
Session 2: Market research workshop 2 /2 (e.g. Spanish market) - Peer Grading
Session 3: Familiarization with simulation through manuals and video guides
Session 4: Random group creation and group team building
Session 5: Groups start up Trial 1/2+ BATCH 1 & Class Collaboration
Session 6: Groups start up Trial 2/2 + BATCH 2 - T1 (Airline Business Models)
Session 7: Business Plan using business model canvas and presented no a 3 min Video presentation
Session 8: Game - BATCH 1 + T2 (Route Management)
Session 9: Game - BATCH 2 + T3 (Fleet Planning)
Session 10: Game - BATCH 3 + T4 (Airline Profitability)
Session 11: Game - BATCH 4 + T5 (Airline Marketing and Distribution)
Session 12: Game - BATCH 5 + T6 (Airline Network: Hub Vs. Point to Point)
Session 13: Game - BATCH 6 + T7 (Cargo)
Session 14: Group Work on Final Report
Session 15: Video Presentations + Defense in the class / online
Session 16: Evaluations (Class, group members by peers) and overall reflection on the class

Contact Dates and hours
Mon 24.8. at 18-20
Fri 28.8. at 12-16
Sat 29.8. at 8-16
Fri 4.9. at 12-16
Sat 5.9. at 8-16,
Wed 9.9. at 18-20,
Sat 12.9. at 10-14,
Wed 16.9. at 18-20,
Sat 19.9. at 10-14,
Wed 23.9. at 18-20,
Sat 26.9. at 10-14,
Wed 30.9. at 18-20,
Sat 3.10. at 10-14,
Wed 7.10. at 18-20,
Sat 10.10. at 10-14 and
Wed 14.10. at 18-20

Implementation methods, demonstration and Work&Study

The pedagogy in the implementation includes
- Inquired based learning by doing research on a real market and airlines, writing a basic report as a preparation for the final thesis and doing peer grading
- Inquired based learning by starting up and developing an airline on a simulation tool
- Peer learning though peer grading, through class and group collaboration towards common goals and peer evaluation of group members at the end
- Learning through team work during most of the course
- The course uses a blended approach with sessions face to face as well as sessions online

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

Materials

Simulation User Guides
Simulation User Videos
Instructor Readings and Videos to be given during the course

Teaching methods and instruction

The pedagogy in the implementation includes
- Inquired based learning by doing research on a real market and airlines, writing a basic report as a preparation for the final thesis and doing peer grading
- Inquired based learning by starting up and developing an airline on a simulation tool
- Peer learning though peer grading, through class and group collaboration towards common goals and peer evaluation of group members at the end
- Learning through team work during most of the course
- The course uses a blended approach with sessions face to face as well as sessions online

Working life connections

The course is linked to the Master student’s own work experience and organisation insights. The jury on the final presentation will include members of the industry.

Exam dates and re-exam possibilities

The course doesn’t have exam.

Internationality

International students and sources/materials.

Learning assignments

BEFORE THE GAME (30 %)
1. Airline Market Research Report: 10%
2. Quiz about Simulation Manuals and video guides: 5 %
3. Overall result of airlines during trial: 5% (to promote collaboration & Peer learning)
4. Business Canvas (See grading rubric ): 10%
DURING THE GAME (40 %)
5. Weekly Reporting (Analytics, teamwork and decisions): 10%
6. Participation on the weekly discussions: 10 % (presence in the online session & level of activity)
7. Economic Result of the airline: 10%
7. Fuel Efficient Result of the airline: 10%
AFTER THE GAME (30 %)
8. Final Report, Video Presentation and Q&A session: 20%
1. Report:
1. Things implemented and nor implemented of Business Canvas
2. 3 Key success / failure
2. Video (summary of the written report)
9. Peer Grading (each participant grade their peers group work): 10%

Assessment methods

The assessment if divided into three levels: individual, group and class

INDIVIDUAL assessment through
• Peer grading
> of airline market research report
> of group member’s performance in the group
• Teacher individual evaluation of participation in the class
Group assessment through
• Video presentation of airline business canvas
• Analysis Reports after Airline Online Simulation periods
• Airline Online Simulation results
> Maximizing Profit
> Minimizing Fuel Consumption
• Final Report and Video Presentation
Class assessment through
• Collaboration on the airline online simulation trial