Asian Areal Studies 2 (5cr)

Evaluation scale

H-5

Schedule

Wednesday mornings starting at 9 am:

Week 3: Introduction of the participants and the module (Annika, Niina)

Week 4: Introduction to the semester case, selecting target countries and meeting the commissioner (Annika,Niina,Harri Hälvä) starting at 8.15 am!

Week 5: Education systems in Finland and in target countries (Annika)

Week 6: Decision-making process when choosing studies abroad (Niina)

Week 7: Consumer behaviour in target countries (Annika) + Library database search with Information Specialist Saila Veijalainen

Week 8: Winter holiday (intensive week) – no contact lessons

Week 9: HH Marketing guidelines (Caro Vehmas) + Checkpoint 1: Education systems, decision-making, consumer behaviour

Week 10: Service development for Asian markets + buyer persona (Niina) + self/peer assessment 1

Week 11: Video editing / Premier Rush etc. Jörgen Wollsten

Week 12: Intensive week – no contact lessons, data gathering (interviews)

Week 13: Social media (Annika) + results of peer assessment 1

Week 14: Distribution channels (Niina)

Week 15: Checkpoint 2: Distribution channels, social media and buyer persona + other results so far (Niina, Annika)

Week 16: Video manuscript (Annika, Niina)

Week 17: Checkpoint 3: Presentation of the results of interviews and data gathering + Coaching for report and video manuscript (Annika, Niina)

Week 18: Checkpoint 4: Presentation of results to the commissioner (Annika, Niina + commissioner)

Week 19: Group work on the report + coaching available (Annika, Niina) Deadline for target country report + final self/peer assessment

Week 20: Feedback

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching, including:
Inquiry learning
Peer learning
Lectures
Project work
Individual assignments
Team assignments
Possible company visits and guest lecturers
Assessment of one's own learning

b) Learning by using the work-based learning method "Work&Study" according to a plan that shows how the learning goals of the course can be obtained through the student's work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Materials

Students are asked to look for relevant books and articles about Asian markets and education export.

Lecture materials, articles and other documents/website links on Moodle.

Teaching methods and instruction

Lectures, discussions, presentations about various topics relating to export of education, service development, marketing and sales in the Asian markets.

Exam dates and re-exam possibilities

No exams

Learning assignments

Discussions, checkpoint presentations and target country report

Assessment methods

Activity in discussions, checkpoint presentations and deliverables 50 %
Target country report 50 %
Peer assessment and the process will affect the module grade.