Airline Business (10 cr)

Evaluation scale

H-5

Schedule

Contacts are indicated as 18 sessions along the semester
Session 1: Introduction of the course
Session 2: Market research workshop 1/2
Session 3: Market research workshop 2/2
Session 4: Familiarization with simulation through manuals and video guides
Session 5: Random group creation and group team building
Session 6: Groups start up Trial 1/2+ BATCH 1 & Class Collaboration
Session 7: Groups start up Trial 2/2 + BATCH 2 - T1 (Airline Business Models)
Session 8: Business Plan using business model canvas and presented no a 3 min Video presentation
Session 9: Game - BATCH 1 + T2 (Route Management)
Session 10: Game - BATCH 2 + T3 (Fleet Planning)
Session 11: Game - BATCH 3 + T4 (Airline Profitability)
Session 12: Game - BATCH 4 + T5 (Airline Marketing and Distribution)
Session 13: Game - BATCH 5 + T6 (Airline Network: Hub Vs. Point to Point)
Session 14: Game - BATCH 6 + T7 (Cargo)
Session 15: Game – BATCH 7 + T8 (Decision Making)
Session 16: Consultation on Final Report and Final Video Presentation
Session 17: Video Presentations + Q&A with a Jury
Session 18: Evaluations (Class, group members by peers) and
Overall reflection on the class

Implementation methods, demonstration and Work&Study

Examples of Assignments and Exercises:

Ex1.Video+discussion
Ex2.Business model matrix+article
Ex3. SWOT/PESTEL/Strategy+Annual statement read
Ex4. Quizz + Pricing Structure creation
Ex5. Network & Route Performance Evaluation
Ex6. Media Plan assessment
Ex7. Why a particular Alliance? + article read
Ex8. Sustainability considerations in network planning
Ex9. PoS Budgeting Plan

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Intro

The airline operations and management include considerations from key internal stakeholder aspects. This course will develop your ability to link cooperation aspects between key business units, and help you to recognise the importance of cooperation and information flow, avoiding silo thinking pitfalls. After successfully finalising the course, you walk away with ability for strategic evaluation, critical thinking, and a mindset for business approach assessment.

Materials

Required Books and resources:
● Airline Online User Guide and video guides provided by instructor

Recommended Books:
● Doganis, R. (2019). Flying Off Course: Airline Economics and
Marketing. Routledge.
● Wensveen, J. (2016). Air Transportation: A Management Perspective.
Routledge.
● Bartlik, M. 2011. The Impact of EU Law on the Regulation of
International Air Transportation. Ashgate.
● Morrell, Peter.S. 2013. Airline Finance. Ashgate.
● Rhoades, Dawna l. 2014. Evolution of International Aviation Phoenix
Rising. Ashgate.
● Sheehan, J.J. 2013. Business and Corporate Aviation Management.
New York: McGraw-Hill Education.
● Vasigh, B. & Fleming, K. & Tacker, T. 2013. Introduction to Air
Transport Economics From Theory to Applications. Second Edition.
Ashgate.

Other Materials:
● Airline Annual Reports can be found at the airline investors’ websites.

Teaching methods and instruction

The pedagogy in the implementation includes:

● Inquired based learning by doing research on a real market and airlines, writing a basic report as a preparation for the final thesis and doing peer grading.

● Inquired based learning by starting up and developing an airline on a simulation tool.

● Peer learning though peer grading, through class and group collaboration towards common goals and peer evaluation of group members at the end

● Learning through team work during most of the course

● The course uses a blended approach with sessions face to face as well as sessions online

Working life connections

Guest lecturers and links of the course content with job adverts

Exam dates and re-exam possibilities

There is not exam. Only projects and assignments mostly in groups.

Internationality

International Instructor
International Airline Analysis
International network of routes in a simulation environment.

Learning assignments

The assessment if divided into three levels: individual, group and class

Class assessment through
● Collaboration on the airline online simulation trial

Group assessment through
● of airline market research report
● Video presentation of airline business canvas
● Analysis Reports after Airline Online Simulation periods
● Airline Online Simulation results
o Maximizing Profit
o Minimizing Fuel Consumption
● Final Report and Video Presentation

Individual Assessment through
● Teacher individual evaluation of participation in the class
● Peer grading of group member’s performance in the group

Assessment methods

The assessment methods used are

● Collaboration on the airline online simulation trial
> Overall results of each group through collaboration

Group assessment through
● of airline market research report
> Research report of an airline market
● Video presentation of airline business canvas
> Video presentation
● Analysis Reports after Airline Online Simulation periods
> Analysis and decisions report
● Airline Online Simulation results
o Maximizing Profit
o Minimizing Fuel Consumption
> Results achieved vs. their peers in simulation (profit and fuel consumption)

● Final Report and Video Presentation
> Group final report and video presentation

Individual Assessment through
● Teacher individual evaluation of participation in the class
● Peer grading of group member’s performance in the group
> Level of participation in class discussions measured by instructor
> Contribution to the team measured by team members