•   Sustainable Communication and Changing Consumer Behavior TOU013AS2AE-3001 15.01.2024-15.03.2024  5   (CONTACT, ...) +-
    Learning objectives
    Upon completion of this course you will be able to communicate about sustainability effectively in different channels. You will understand the changing consumer behaviour and trends in consumption and sustainability.
    Starting level and linkage with other courses
    Vastuullinen elämystalous/Sustainable experience economy course or equivalent needs to be completed before taking this course. The course is part of the minor package of Sustainable Tourism Experiences.
    Contents
    - Changing consumer behaviour: sustainable consumer, carbon footprint, compensation
    - Communicating sustainability: labels (e.g. STF), styles (e.g. CSR reports) and channels (e.g. social media) used in communication, ethical codes of conduct
    - Trends in sustainable consumption and communication
    Assessment criteria
    Assessment criteria - grade 1
    The student’s participation in the activities of the module is rather passive and his/her contribution to the team work is inadequate. The student shows only moderate ability to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with minimal input and shows only some understanding of the topic.
    Assessment criteria - grade 3
    The student’s participation in the activities of the module is active his/her contribution to the team work is rather good. The student shows moderate ability to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with good results and understands well the concepts of the course.
    Assessment criteria - grade 5
    The student’s participation in the activities of the module is very active and constructive. He/she shows great initiative and student’s contribution to the team work and completion of the tasks is crucial. He/she shows excellent skills to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with excellent results showing deep understanding of the concepts of the course and produces new ideas.
    Teaching methods and instruction

    Lectures
    Poster session
    Empathy map
    Fishbowl
    Report
    Group work
    Individual assignments

    Learning material and recommended literature

    Material provided in the Moodle platform.

    Working life connections

    The topic, context and examples are all industry-related.

    Campus

    Porvoo Campus

    Exam dates and re-exam possibilities

    -

    Teaching language

    English

    Internationality

    The topic, learning materials and examples are international

    Timing

    15.01.2024 - 15.03.2024

    Learning assignments

    #1 Individual introductory assignment 20%: My responsible consumption assignment. #2 Group Assignment Changing Consumer Behaviour: Trend analysis (poster + report) 20 % #3 Group Assignment Sustainable Consumer: Make an empathy map of a created sustainable consumer 20 % #4 Group Assignment Improving sustainable communication 40 %: Make a sustainability communication plan for a chosen company Activity in class will affect the final grade.

    Enrollment

    02.01.2024 - 12.01.2024

    Content scheduling

    Classes on Thursdays at 8.30-10.45 in room 3402
    Group work (unsupervised) on Fridays at 8-11 in room 3402 or a place of your choosing

    Preliminary timetable:

    Week 3: Introduction to the course, definitions of consumer behaviour & sustainable communication
    Self study: My responsible consumption Assignment.

    Week 4: Consumption discussion and trends in consumer behaviour
    Group study: Read and explore trend reports, pick 3 most impressive trends and give examples

    Week 5: Making the trend posters, gallery poster walk about trends, sharing ideas on consumer trends
    Group study: Analyze the picked trends and write a trend report.

    Week 6: Lecture: Sustainable Consumer + empathy map tool. The factors that influence consumer behaviour, such as attitudes, values, norms, emotions, motivations, social influences, and situational factors.
    Group study: Study sustainable consumer and make an empathy map of a created sustainable consumer.

    Week 7: Presentations of empathy maps. Lecture: How to influence consumer behaviour and become more sustainable
    Self study: Find one good example of a company’s sustainable communication with justifications.

    Week 8: WINTER HOLIDAY - NO CLASSES

    Week 9: Lecture: Discussion on good and bad examples from sustainable communication.
    Communicating sustainability (means, methods) and green washing.
    Group study: Working on sustainability communication plan for a chosen company

    Week 10: Sustainable communication plan presentations, fishbowl feedback session.
    Group study: Final adjustments to sustainability communication plan for a chosen company based on the feedback.

    Week 11: Webinar + discussion in Moodle. Give official course feedback through the link in Moodle.

    Groups
    • CONTACT
    • BLENDED
    • RE4PC2
    • EXCH
    Teachers

    Annika Konttinen, Rilla Engblom

    Seats

    15 - 40

    Further information

    Individual assignment: 20 %
    Group assignment: consumer behaviour: 40 %
    Group assignment: sustainable communication: 40 %

    Activity in class will affect the final grade.

    Degree Programme

    STEM Sustainable Tourism and Event Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5