Sustainable Communication and Changing Consumer Behavior (5 cr)

Evaluation scale

H-5

Schedule

Classes on Thursdays at 8.30-10.45 in room 3402
Group work (unsupervised) on Fridays at 8-11 in room 3402 or a place of your choosing

Preliminary timetable:

Week 3: Introduction to the course, definitions of consumer behaviour & sustainable communication
Self study: My responsible consumption Assignment.

Week 4: Consumption discussion and trends in consumer behaviour
Group study: Read and explore trend reports, pick 3 most impressive trends and give examples

Week 5: Making the trend posters, gallery poster walk about trends, sharing ideas on consumer trends
Group study: Analyze the picked trends and write a trend report.

Week 6: Lecture: Sustainable Consumer + empathy map tool. The factors that influence consumer behaviour, such as attitudes, values, norms, emotions, motivations, social influences, and situational factors.
Group study: Study sustainable consumer and make an empathy map of a created sustainable consumer.

Week 7: Presentations of empathy maps. Lecture: How to influence consumer behaviour and become more sustainable
Self study: Find one good example of a company’s sustainable communication with justifications.

Week 8: WINTER HOLIDAY - NO CLASSES

Week 9: Lecture: Discussion on good and bad examples from sustainable communication.
Communicating sustainability (means, methods) and green washing.
Group study: Working on sustainability communication plan for a chosen company

Week 10: Sustainable communication plan presentations, fishbowl feedback session.
Group study: Final adjustments to sustainability communication plan for a chosen company based on the feedback.

Week 11: Webinar + discussion in Moodle. Give official course feedback through the link in Moodle.

Implementation methods, demonstration and Work&Study

This course is blended. Cases, projects and assignments. Demonstration of competence as recognition of prior learning, contact competence councelling teacher Niina Moilanen.
For more information see Haaga-Helia student pages Recognition of Learning

Intro

Sustainable communications helps you to create value and increase competitiveness to your business by demonstrating the sustainability to all stakeholders. In this course you will find out how communicating sustainability can be a force for good.

Materials

Material provided in the Moodle platform.

Teaching methods and instruction

Lectures
Poster session
Empathy map
Fishbowl
Report
Group work
Individual assignments

Working life connections

The topic, context and examples are all industry-related.

Exam dates and re-exam possibilities

-

Internationality

The topic, learning materials and examples are international

Learning assignments

#1 Individual introductory assignment 20%: My responsible consumption assignment.

#2 Group Assignment Changing Consumer Behaviour: Trend analysis (poster + report) 20 %

#3 Group Assignment Sustainable Consumer: Make an empathy map of a created sustainable consumer 20 %

#4 Group Assignment Improving sustainable communication 40 %:
Make a sustainability communication plan for a chosen company

Activity in class will affect the final grade.

Assessment methods

Individual assignment: 20 %
Group assignment: consumer behaviour: 40 %
Group assignment: sustainable communication: 40 %

Activity in class will affect the final grade.