Lectures
Poster session
Empathy map
Fishbowl
Report
Group work
Individual assignments
Material provided in the Moodle platform.
The topic, context and examples are all industry-related.
Porvoo Campus
-
English
The topic, learning materials and examples are international
15.01.2024 - 15.03.2024
#1 Individual introductory assignment 20%: My responsible consumption assignment. #2 Group Assignment Changing Consumer Behaviour: Trend analysis (poster + report) 20 % #3 Group Assignment Sustainable Consumer: Make an empathy map of a created sustainable consumer 20 % #4 Group Assignment Improving sustainable communication 40 %: Make a sustainability communication plan for a chosen company Activity in class will affect the final grade.
02.01.2024 - 12.01.2024
Classes on Thursdays at 8.30-10.45 in room 3402
Group work (unsupervised) on Fridays at 8-11 in room 3402 or a place of your choosing
Preliminary timetable:
Week 3: Introduction to the course, definitions of consumer behaviour & sustainable communication
Self study: My responsible consumption Assignment.
Week 4: Consumption discussion and trends in consumer behaviour
Group study: Read and explore trend reports, pick 3 most impressive trends and give examples
Week 5: Making the trend posters, gallery poster walk about trends, sharing ideas on consumer trends
Group study: Analyze the picked trends and write a trend report.
Week 6: Lecture: Sustainable Consumer + empathy map tool. The factors that influence consumer behaviour, such as attitudes, values, norms, emotions, motivations, social influences, and situational factors.
Group study: Study sustainable consumer and make an empathy map of a created sustainable consumer.
Week 7: Presentations of empathy maps. Lecture: How to influence consumer behaviour and become more sustainable
Self study: Find one good example of a company’s sustainable communication with justifications.
Week 8: WINTER HOLIDAY - NO CLASSES
Week 9: Lecture: Discussion on good and bad examples from sustainable communication.
Communicating sustainability (means, methods) and green washing.
Group study: Working on sustainability communication plan for a chosen company
Week 10: Sustainable communication plan presentations, fishbowl feedback session.
Group study: Final adjustments to sustainability communication plan for a chosen company based on the feedback.
Week 11: Webinar + discussion in Moodle. Give official course feedback through the link in Moodle.
Annika Konttinen, Rilla Engblom
15 - 40
Individual assignment: 20 %
Group assignment: consumer behaviour: 40 %
Group assignment: sustainable communication: 40 %
Activity in class will affect the final grade.
STEM Sustainable Tourism and Event Management
0.00 cr
0.00 cr
H-5