Luxury Consumers and Consumption Behavior (1 cr)
Code: SER037AS2AE-3001
Basic information of implementation
- Enrollment
- 01.01.2022
- Enrolment for the implementation has ended.
- Timing
- 15.01.2024 - 17.05.2024
- Implementation has ended.
- ECTS Credits
- 1 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 40 - 150
- Degree programmes
- AVO Open University of Applied Sciences
- Teachers
- Riina Iloranta
- Mia Tarhanen
- Groups
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NONSTOPNONSTOP -implementation
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AVOINAMKAvoimen AMK:n toteutus
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VIRTUALVirtual implementation
- Course
- SER037AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Non stop, self -paced online studies on Moodle platform. Individual learning tests.
Intro
“Luxury, to me, is not about buying expensive things; it´s about living in a way where you appreciate things.”- Oscar de la Renta, fashion designer
Contemporary luxury consumers are a diverse group with unique needs and desires. This course will explore the world of luxury consumption, from ultra-high-net-worth individuals to everyday consumers. You’ll learn what luxury means to different people, why they crave luxury, and how to market to this discerning audience. Whether you’re aspiring to work in the luxury industry or simply want to understand luxury consumption, this course is essential to you.
Materials
Digital material provided on the Moodle platform