•   Evolving Concept of Luxury SER036AS2AE-3002 19.08.2024-13.12.2024  1   (NONSTOP, ...) +-
    Learning objectives
    After successful completion of the course, the student is able to:
    1. explain the evolution of the luxury phenomenon
    2. elaborate on the current perception of luxury in the contemporary world
    3. distinguish different forms of luxury
    4. contrast the complexity of perspectives with the definition of luxury in different contexts
    Starting level and linkage with other courses
    No pre-requirements. The course is linked with following courses: 1. Evolving concept of Luxury 2. Luxury consumers and consumption behavior 3. Luxury Business 4. Sustainable Luxury 5. Consumer trends in the Luxury industry
    Contents
    1. History of luxury from ancient societies to contemporary understanding
    2. Different forms of luxury, traditional, new, and unconventional
    3. Fuzziness of the luxury concept
    4. Luxury as a relative, subjective, and contextual concept
    5. Evaluating luxury antecedents with brands, products, and services
    Learning material and recommended literature

    Digital material provided on the Moodle platform

    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    19.08.2024 - 13.12.2024

    Enrollment

    01.08.2024 - 26.11.2024

    Groups
    • NONSTOP
    • AVOINAMK
    • VIRTUAL
    Teachers

    Mia Tarhanen, Riina Iloranta

    Seats

    40 - 150

    Degree Programme

    AVO Avoin ammattikorkeakoulu

    R&D proportion

    0.00 cr

    Virtual proportion

    1.00 cr

    Evaluation scale

    H-5