Books on the content topics
E-books and online articles
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools
Company visits, guest lecturers and workshops in cooperation with different companies and organisations. Commissions from industry partners.
Book exam at the appointed time
Possibility to work with international team and international lectures. Guest lecturers from international organisations and partner universities. International learning materials.
22.08.2022 - 16.12.2022
Individual assignments Group assignments Group project Other relevant learning tasks
13.06.2022 - 19.08.2022
Wednesdays at 14-16.45
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at Peppi.
Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.
Tuula Ryhänen, Jemina Kinnari, Susanna Luoma
15 - 40
Assessment criteria - grade 1
The student cannot define in theory and/or in practice customer understanding patterns. S/he is not able to understand the fundamentals of marketing as a whole and use different sales and marketing methods fluently. The student is poorly participating into the group works and project planning, implementation and evaluation. The student displays moderate customer oriented mindset but is not able to develop business in a responsible manner smoothly. The student is struggling to work independently or in a team as an equal member.
Assessment criteria - grade 5
The student can define in theory and in practice customer understanding patterns. S/he can understand marketing as a whole and use different sales and marketing methods. The student participates proactively and purposefully way in the group works and project planning, implementation, and evaluation. The student displays an excellent customer-oriented mindset and is able to develop business in a responsible manner smoothly. The student has great self-determine skills and is able to work efficiently in a team and independently.
ABBA Degree Programme in Aviation Business