This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of Bachelor of Business Administration degree. This means that the contents of materials and exercises are degree-specific. The competence goals and assessment criteria are identical for every implementation.
Materials given out during the course
Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (tai mahdollisimman tuore). Pearson.
Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.
Various visitors from businesses Assignments linked to working life and real businesses
15.01.2024 - 15.03.2024
Learning assignments and weights: - 40 points: Sales Manual group assignment - 30 points: Individual assignment consisting of: 1) Sales and Customer Experience in Media - media monitoring analysis (10 points) 2) Moodle Quiz (10 points) 3) Me as a Sales Professional essay (10 points) - 10 points: Sales Role Play & peer and self review - 20 points: Attendance and active participation
27.11.2023 - 04.12.2023
Class twice a week in Pasila
15 - 45
Via the assignments you collect points. The grading is defined based on the following table:
90-100 points 5
80-89 points 4
70-79 points 3
60-69 points 2
50-59 points 1
INTBBA International Business