•   CRM and ERP for Sales SAL001AS2AE-3006 01.01.2025-30.05.2025  2   (INTBBA24SMON, ...) +-
    Learning objectives
    The student understands the role of enterprise resource planning (ERP) and customer relationship management (CRM) software in sales and business.
    The student has command of key ERP and CRM concepts and makes use of basic business processes.
    The student has command of the accumulated data in ERP and CRM software and how it helps in measuring and developing the success of sales and business.
    The student can depict business processes using a process modelling program.
    Starting level and linkage with other courses
    The course is part of Sales and Account Management orientation (Haaga-Helia Bachelor of Business Administration).

    It is recommended to study the "Entrepreneurship and Business Operations" and "Customer Experience and Sales" courses prior to "CRM and ERP for Sales" or otherwise acquire the knowledge provided in these courses. The course, however, can also be studied as an independent entity.
    Contents
    Completing order-to-cash, procure-to-pay and manufacturing business processing with ERP software
    Entry & update of leads, opportunities, quotes, and orders in a CRM system
    Sales pipeline and sales process in CRM
    Depicting business processes with a process modelling tool
    Assessment criteria
    Assessment criteria - grade 1
    The student understands the role of enterprise resource planning (ERP) and customer relationship management (CRM) software in sales.
    The student can satisfactorily depict business processes.
    Assessment criteria - grade 3
    The student has command of key ERP and CRM concepts and processes from sales view.
    The student can use basic functionalities of ERP and CRM software.
    The student can depict business processes using process modelling tool.
    Assessment criteria - grade 5
    The student has command of key ERP and CRM concepts and processes in sales, sales management and business in general.
    The student has command of the accumulated data in ERP and CRM software and how it helps in measuring and developing the success of sales and business.
    The student has a solid grasp of software functionalities in sales.
    Learning material and recommended literature

    Available on course site/Moodle.

    Campus

    Mondragon

    Teaching language

    English

    Timing

    01.01.2025 - 30.05.2025

    Groups
    • INTBBA24SMON
    • INTBBA23SMON
    • CONTACT
    Teachers

    Timo Rima, Diego Hernández Campos

    Seats

    5 - 25

    Degree Programme

    INTBBA International Business

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5