Strategic Events Solutions (5 cr)

Evaluation scale

H-5

Schedule

The course is blended, meaning we have both contact and online lessons.
CONTACT lessons on Porvoo Campus / Suomenlinna are following:
22.8. Introduction of Viaporin Kekri by the Governing body of Suomenlinna
5.9. Visit to Suomenlinna, NOTE: reserve the whole day from 8.30-16.30
19.9. Project work in groups
3.11. Preparations in Porvoo and Suomenlinna
4.11. Event day Viaporin Kekri in Suomenlinna
1.12. Final presentations

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching including assignments, project work, independent study.

b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Materials

Ali-Knight, Jane et al. 2009: International Perspectives of festivals and events, ch 16



Beech, Kaiser, Kaspar ed. 2014: The business of event management



de Groot, Eric and Van der Vijver, Mike 2013: Into the heart of meetings. Basic Principles of Meeting Design



Ferdinand, Nicole and Kitchin Paul J. 2012: Events Management an international approach, ch. 10, 13 and 14



Getz, Donald 2012: Event studies. Theory, research and policy for events. Ch 6 and 11.



Jackson, Nigel 2013: Promoting and Marketing Events. Theory and practice. Routledge



Reic, Ivna 2017: Events Marketing Management. A consumer perspective.



Sharples, Crowther, May, Orefice 2014: Strategic Event Creation

Suomenlinna Governing Body 2022: Management plan. https://www.slhk.fi/en/management-plan/

Yeoman et al 2015: The Future of Events and Festivals. Routledge



Selected blogs, event related sites and LinkedIn groups

Teaching methods and instruction

Project work in teams
Lectures
Visit to Suomenlinna

Working life connections

Cooperation with the governing body of Suomenlinna and the event Viaporin Kekri.
Semester project consists of creating some program for the event. It includes communication about the program to the audience, monitoring on site, evaluating and documenting development points.

Exam dates and re-exam possibilities

No exam

Internationality

Possible guest lecturers from international companies and universities. International learning materials and cases.

Learning assignments

Project work, designing event concept in teams
Individual assignment on creating event strategy

Assessment methods

Group work: Creation of Event concepts for Viaporin Kekri event

Presentations for commissioner

Self- and peer assessment

Individual assignment on event strategy