•   Marketing Research Methods MAR3LF102-3017 23.08.2021-17.12.2021  5   (LF4PMAR, ...) +-
    Learning objectives
    You can choose an appropriate research approach for the needs of your marketing research project. You can design both qualitative and quantitative research, analyse data and draw conclusions.
    Starting level and linkage with other courses
    No prerequisites. MAR3LF106 International Marketing Research is recommended to be studied at the same time.
    Contents
    - quantitative vs qualitative research approaches
    - qualitative and quantitative data collection methods and question development
    - qualitative data analysis
    - quantitative data analysis (descriptive statistics, graphical presentation, correlation)
    - statistical inference
    - interpreting and reporting qualitative and quantitative research findings
    - assessing the reliability and validity of results
    - developing analytical and reasoning skills and critical thinking
    Assessment criteria
    Assessment criteria - grade 1
    You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.

    You can complete given tasks and assignments with assistance. You need to develop how to apply knowledge.

    You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance.
    Assessment criteria - grade 3
    You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.

    You complete given tasks and assignments independently. You apply knowledge in hands - on business related situations.

    You can critique your own practice and identify ways to improve.

    You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.
    Assessment criteria - grade 5
    You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.

    You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.

    You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.
    Teaching methods and instruction

    World cafe and flipped classroom learning methods

    Learning material and recommended literature

    Material available in Moodle

    Mode of delivery

    Contact teaching

    Working life connections

    Examples and exercises are business related.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    Exam and re-exam dates are announced in Moodle

    Teaching language

    English

    Internationality

    International marketing research is part of course content.

    Timing

    23.08.2021 - 17.12.2021

    Learning assignments

    Preparation to weekly sessions by reading the given material and/or watching the required videos. Creating questions based on the material. Active participation in contact sessions.

    Enrollment

    14.06.2021 - 20.08.2021

    Content scheduling

    Sessions are held on Wednesdays at 10:00-13:45.
    Details are announced in the implementation plan available in Moodle.

    Groups
    • LF4PMAR
    • BLENDED
    • EXCH
    Teachers

    Maija Suonpää, Jutta Heikkilä

    Seats

    15 - 40

    Further information

    TBA

    Degree Programme

    GLOBBA Degree Programme in International Business

    Evaluation scale

    H-5