Marketing Research Methods (5 cr)

Code: MAR3LF102-3017

Basic information of implementation

Enrollment: 14.06.2021 - 20.08.2021; Enrolment for the implementation has ended.

Timing: 23.08.2021 - 17.12.2021; Implementation has ended.

ECTS Credits: 5 cr

Campus: Pasila Campus

Teaching languages: English

Seats: 15 - 40

Degree programmes: GLOBBA Degree Programme in International Business

Teachers: Maija Suonpää; Jutta Heikkilä

Groups: LF4PMAR
LF4PMAR Globba ASO-ryhmä, MAR, päivä; BLENDED
Blended implementation; EXCH
EXCH Exchange students

Course: MAR3LF102

Evaluation scale

H-5

Schedule

Sessions are held on Wednesdays at 10:00-13:45.
Details are announced in the implementation plan available in Moodle.

Implementation methods, demonstration and Work&Study

Contact and distant sessions or Work & Study.

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.

Materials

Material available in Moodle

Teaching methods and instruction

World cafe and flipped classroom learning methods

Working life connections

Examples and exercises are business related.

Exam dates and re-exam possibilities

Exam and re-exam dates are announced in Moodle

Internationality

International marketing research is part of course content.

Learning assignments

Preparation to weekly sessions by reading the given material and/or watching the required videos. Creating questions based on the material.
Active participation in contact sessions.

Assessment methods

TBA