Marketing Research Methods (5 cr)

Evaluation scale

H-5

Schedule

Sessions are held on Mondays at 17:40-20:30 in classroom 3009, 3013 or online in Zoom.

Due to corona situation, at least the first two weeks will be held online in Zoom. Link to Zoom is in Moodle.

Details are announced in the implementation plan available in Moodle.

Implementation methods, demonstration and Work&Study

Contact and distant sessions or Work & Study.

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.

Materials

Burns, A.C., Veeck, A. F. & Bush, R.F. 2017. Marketing Research. 8th edition. Pearson. Chapters: 8 and 9

McGivern, Y. 2009. The Practice of Market research. 3rd edition. Prentice Hall. Chapters: 1, 2, 3 (pp. 61-72), 4 and 6

Material available in Moodle

Teaching methods and instruction

World cafe and flipped classroom learning methods

Working life connections

Examples and exercises are business related.

Exam dates and re-exam possibilities

Exam and re-exam dates are announced in Moodle

Internationality

International marketing research is part of course content.

Learning assignments

Preparation to weekly sessions by reading the given material and/or watching the required videos. Creating questions based on the material.
Active participation in contact sessions.

Assessment methods

Home exam
Qualitative Data Analysis Assignment
Weekly exercises