World cafe and flipped classroom learning methods
Burns, A.C., Veeck, A. F. & Bush, R.F. 2017. Marketing Research. 8th edition. Pearson. Chapters: 8 and 9
McGivern, Y. 2009. The Practice of Market research. 3rd edition. Prentice Hall. Chapters: 1, 2, 3 (pp. 61-72), 4 and 6
Material available in Moodle
Examples and exercises are business related.
Exam and re-exam dates are announced in Moodle
International marketing research is part of course content.
17.01.2022 - 18.03.2022
Preparation to weekly sessions by reading the given material and/or watching the required videos. Creating questions based on the material. Active participation in contact sessions.
03.01.2022 - 14.01.2022
Sessions are held on Mondays at 17:40-20:30 in classroom 3009, 3013 or online in Zoom.
Due to corona situation, at least the first two weeks will be held online in Zoom. Link to Zoom is in Moodle.
Details are announced in the implementation plan available in Moodle.
Maija Suonpää, Jutta Heikkilä
15 - 35
Qualitative Data Analysis Assignment
GLOBBA Degree Programme in International Business