Data-Driven Marketing (5 cr)

Code: MAR002AS2AE-3007

Basic information of implementation


Enrollment
03.06.2024 - 16.08.2024
Enrolment for the implementation has ended.
Timing
19.08.2024 - 11.10.2024
Implementation has ended.
ECTS Credits
5 cr
Campus
Pasila Campus
Porvoo Campus
Teaching languages
English
Seats
30 - 100
Degree programmes
INTBBA International Business
Teachers
Mia Roos
Groups
IBEB5PAMAR
INTBBA blended, 5. semester, Pasila, Marketing and Sales
DBE3PCDBI
DIGIBBA, 3rd semester, Porvoo, group 1
IBE5PAMAR
INTBBA, 5. semester, Pasila, Marketing and Sales
VIRTUAL
Virtual implementation
INSTRUCTED
Instructed virtual implementation
EXCH
EXCH Exchange students
Course
MAR002AS2AE

Evaluation scale

H-5

Implementation methods, demonstration and Work&Study

Contact, blended, online

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning
Some of the self-directed learning that is part of the course takes place in third-party services according to the student’s own choice. The student is responsible for registering as a user of these services.

Intro

In this course, you will learn the fundamentals of modern and effective marketing through the study of the central concepts, practices and systems. You will gain an understanding of the possibilities of data-driven marketing in different channels and you will be able to plan targeted marketing that supports business objectives. You will learn how to make use of various metrics and their importance in agile marketing.

Materials

- Lecture materials
- Subject-related literature
- Other relevant material

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