Data-Driven Marketing (5 cr)
Code: MAR002AS2AE-3007
Basic information of implementation
- Enrollment
- 03.06.2024 - 16.08.2024
- Enrolment for the implementation has ended.
- Timing
- 19.08.2024 - 11.10.2024
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Porvoo Campus
- Teaching languages
- English
- Seats
- 30 - 100
- Degree programmes
- INTBBA International Business
- Teachers
- Mia Roos
- Groups
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IBEB5PAMARINTBBA blended, 5. semester, Pasila, Marketing and Sales
-
DBE3PCDBIDIGIBBA, 3rd semester, Porvoo, group 1
-
IBE5PAMARINTBBA, 5. semester, Pasila, Marketing and Sales
-
VIRTUALVirtual implementation
-
INSTRUCTEDInstructed virtual implementation
-
EXCHEXCH Exchange students
- Course
- MAR002AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
Contact, blended, online
Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning
Some of the self-directed learning that is part of the course takes place in third-party services according to the student’s own choice. The student is responsible for registering as a user of these services.
Intro
In this course, you will learn the fundamentals of modern and effective marketing through the study of the central concepts, practices and systems. You will gain an understanding of the possibilities of data-driven marketing in different channels and you will be able to plan targeted marketing that supports business objectives. You will learn how to make use of various metrics and their importance in agile marketing.
Materials
- Lecture materials
- Subject-related literature
- Other relevant material