Distribution in Hospitality and Tourism (5 cr)

Evaluation scale

H-5

Intro

In this course the basics of Distribution in Hospitality and Tourism are taught. Changes in sales due to new technologies are explained. Besides, the students get to know the different sales systems in hotel and tourism. Furthermore, students learn about the main tasks of a distribution management and gain a basic understanding of how sales managers can strategically use the different distribution systems. To this end, the course teaches the use and application of various distribution techniques to manage distribution in hotel and tourism. In addition, the course explains current developments and tools in the field of e-commerce and the resulting opportunities and challenges for distribution in hotel and tourism. Both the company and the user perspective are shown. Finally, students learn how data can be continuously collected, analyzed and interpreted in order to professionally manage and effectively use it in a distribution system.