•   Distribution in Hospitality and Tourism HOS022AS3AE-3001 26.08.2024-11.10.2024  5   (HOST23A, ...) +-
    Learning objectives
    On successful completion, students will be able to
    - name the basics of sales management in hotel and tourism.
    - describe the development of new distribution systems and channels and critically
    - reflect on their significance.
    - understand the basic structure as well as the functions of GDS, CRS and sales-relevant backoffice
    systems.
    - analyze current sales strategies of a hospitality/tourism company and develop possible
    alternatives.
    Contents
    - Basics of Sales Management in Hotel and Tourism
    - Sales and Consumer Perception
    - Personal Selling and Sales Techniques
    - The Negotiation Process
    - Online and Mobile Sales Channels: E-Commerce vs. M-Commerce
    - Structure and Functions of GDS, CRS and Sales-Related Back-Office Systems
    - Sales and Social Media
    - Trends in Hospitality Distribution
    - Trends in Tourism Distribution
    Campus

    Haaga Campus

    Teaching language

    English

    Timing

    26.08.2024 - 11.10.2024

    Enrollment

    08.03.2024 - 08.03.2024

    Groups
    • HOST23A
    • HOST24A
    • VIRTUAL
    Teachers

    Taina Pallonen

    Seats

    15 - 60

    Degree Programme

    HOST Strategic Hospitality Management

    R&D proportion

    0.00 cr

    Virtual proportion

    5.00 cr

    Evaluation scale

    H-5