During the course, students will learn to develop the digital channels of an internationalizing SME and provide them value-adding solutions for digital marketing and eCommerce. While working with a client company students will enhance their skills to understand the client needs and respond to their feedback; as well as communication, reporting and project management.

This module is part of the Specialization Studies, Global Markets and Trade.

Before taking this module, the student has successfully completed the basic modules 1-6 and core module ‘The foundations of growing a global business’ GLO3LH101.

It is also recommended that the student has completed the first project module ‘Planning an international business’ GLO4LH101 and the second project module 'Operating an international business' GLO4LH102

This is the third project module of Global Markets and Trade specialization. The students will work and learn in a real-life assignment on the internationalization efforts of an SME. The project will be tailored for the needs of the client company but the key elements are relatively constant:
- Inbound and content marketing
- eCommerce & analytics
- Social media channels

Students will also complete indivual on-line course and certificates related to the topic.

The module requires strong and goal-oriented commitment on behalf of the student to team work and the contact sessions in the module. The grade will be based partly on the output and the value of the project deliverables to the client company, partly on the students own commitment, activity and demonstrated professional attitude and partly on individual on-line learning.

• The student understands some e-commerce and digital marketing options in international markets.
• The student participates in analyzing, evaluating, innovating and presenting new value-adding solutions for a client SME.
• The student show limited responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
• The student follows the given project schedule.

• The student understands the e-commerce and digital marketing options in international markets.
• The student analyses, evaluates, innovates and presents new value-adding solutions for a client SME.
• The student assumes professional responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
• The student uses some professional project management tools and can manage the project keeping it on schedule and on target.

• The student shows deep understanding of the e-commerce and digital marketing options in international markets.
• The student has an advanced ability to analyse, evaluate, innovate and present new value-adding solutions for a client SME.
• The student takes full professional responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
• The student uses relevant professional project management tools and can manage the project keeping it on schedule and on target.