•   Globalization and Internationalization GLO1LH101A-3058 17.01.2022-18.03.2022  5   (CONTACT, ...) +-
    Learning objectives
    Students become familiar with the globalization of firms. They obtain skills for planning the internationalization of companies.
    Starting level and linkage with other courses
    A-part of basic studies module 5 Growing Global. The B-part is Communication and Culture.
    Contents
    Drivers for Globalization
    Value chains & networks
    Theories of internationalization
    International trade
    Development of international competitiveness
    Market Research & Market entry modes
    Team project
    Assessment criteria
    Assessment criteria - grade 1
    • knows the basic drivers and effects of globalization for firms and is able to identify some of the opportunities and challenges the international business environment poses.
    • has a rudimentary knowledge of operation modes in global markets.
    • knows the basic principles of internationalizing a firm’s value chain and utilizing value networks.
    • is able to analyze a SME firm's value chain activity and relate it to a theory or model.
    Assessment criteria - grade 3
    • knows the different drivers and effects of globalization for firms and is able to analyze the opportunities and challenges the international business environment poses.
    • has a good knowledge of various operation modes in global markets.
    • is familiar with internationalizing a firm’s value chain and utilizing value networks.
    • is able to participate as part of a team in analyzing the target market and drawing up a basic internationalization plan for a value chain activity of a firm.
    Assessment criteria - grade 5
    • is able to identify the different drivers and effects of globalization for firms and to analyze the relevant opportunities and challenges the international business environment poses.
    • has a solid knowledge of various operation modes in global markets.
    • has an analytical comprehension of how to internationalize a firm’s value chain and utilize value networks.
    • is able to analyze the target market by choosing relevant information and draw up a well justified internationalization plan for a value chain activity of a firm.
    • is an excellent team player enabling efficient project working
    Further information
    Globalization and internationalization (GLO1LH101A) is part of Growing Global module. The module includes following parts:

    Globalization and internationalization GLO1LH101A 5 cr
    Communication and culture GLO1LH101B 5 cr
    Language skills 5 cr (second foreign language; completed separately from parts A and B)
    Teaching methods and instruction

    Contact sessions (N.B. Jan 17 - 30 no contact sessions - sessions online via Zoom https://www.haaga-helia.fi/en/current/news/haaga-helias-covid-19-policies-start-spring-semester)
    Individual and team assignments

    Learning material and recommended literature

    Hollensen, S,. Global Marketing. Latest edition.

    Campus

    Malmi Campus

    Teaching language

    English

    Timing

    17.01.2022 - 18.03.2022

    Enrollment

    03.01.2022 - 14.01.2022

    Groups
    • CONTACT
    • LH3MA1
    • EXCH
    Teachers

    Ville Virtanen

    Seats

    15 - 40

    Degree Programme

    HELI Liiketalouden koulutusohjelma

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5