•   From Services to Experiences and Transformations EXP4HM102-3004 27.03.2023-19.05.2023  5   (EVENING, ...) +-
    Starting level and linkage with other courses
    No prerequisites.
    Contents
    * The origin and history of the experience economy and transformation economy
    * Key concepts and development frameworks
    * Value creation logics
    * Dramatisation of experiences and transformations
    * Digitisation of experiences and transformations
    * Authenticity in experiences and meaningfulness in transformations
    * Research perspectives on experiences and transformations
    * From mass customization to the mass personalisation of experiences and transformations
    * Future perspectives in the experience-transformation economy
    Assessment criteria
    Assessment criteria - grade 1
    The student can apply key concepts and typologies of experience and transformation to various business contexts. Can differentiate the various value creation logics: service-dominant logic (SDL), service logic (SL), Customer-dominant logic (CDL) and experience-dominant logic (EDL). Can together in a group dramatise and digitise experiences and transformations. Knows the various research perspectives for studying experiences and transformations
    Assessment criteria - grade 3
    In addition to the skills and competences mentioned for Grade 1, the student can assess experience and the transformation economy frameworks relevance for various business contexts. Measure the authenticity of experiences and the meaningfulness of transformations. Apply mass customisation principles to personalise experiences and transformations.
    Assessment criteria - grade 5
    In addition to the skills and competences mentioned for Grades 1 and 3, the student can analyse the emergence and development of the experience and transformation economy, judge the various research perspectives for studying experiences and transformations, predict business areas beyond the experiences and transformations.
    Further information
    When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

    This course replaces the following courses from the previous curriculum:
    Part of the Developing and Managing Experiences (10 ECTS) course
    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    27.03.2023 - 19.05.2023

    Enrollment

    02.01.2023 - 24.03.2023

    Groups
    • EVENING
    • MAEXPE
    • EXCH
    • ONLINE
    Teachers

    Mario Passos Ascencao, Aarni Tuomi

    Seats

    15 - 40

    Degree Programme

    BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5