Upon completion of the course, the student is able to
- analyse different digital channels and platforms from the point of an SME
- understand the principals of digital platform business and evaluate the opportunities of platforms for an SME
- do market research on digital channels in a given market area
- develop a plan for the digital channels of an internationalizing SME with value-adding solutions
- work with a commissioning company, respond to their feedback and take command over project communication, reporting and project management