•   Digital Platforms and Channels to Global Markets ENT015AS2AE-3001 15.01.2024-15.03.2024  5   (TR4HEENT, ...) +-
    Learning objectives
    Upon completion of the course, the student is able to
    - analyse different digital channels and platforms from the point of an SME
    - understand the principals of digital platform business and evaluate the opportunities of platforms for an SME
    - do market research on digital channels in a given market area
    - develop a plan for the digital channels of an internationalizing SME with value-adding solutions
    - work with a commissioning company, respond to their feedback and take command over project communication, reporting and project management
    Contents
    Analysis of the target market digital channels
    Online learning courses relevant to the digital marketing and channels (HubSpot, Google Analytics,)
    Project of the commissioning company
    Learning assignments
    Assessment criteria
    Assessment criteria - grade 1
    - The student understands some e-commerce and digital marketing options in international markets. The student participates in analyzing, evaluating, innovating and presenting new value-adding solutions for a client SME.
    - The student show limited responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
    - The student follows the given project schedule
    Assessment criteria - grade 3
    - The student understands the e-commerce and digital marketing options in international markets.
    - The student analyses, evaluates, innovates and presents new value-adding solutions for a client SME.
    - The student assumes professional responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
    - The student uses some professional project management tools and can manage the project keeping it on schedule and on target.
    Assessment criteria - grade 5
    - The student shows deep understanding of the e-commerce and digital marketing options in international markets.
    - The student has an advanced ability to analyse, evaluate, innovate and present new value-adding solutions for a client SME.
    - The student takes full professional responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
    - The student uses relevant professional project management tools and can manage the project keeping it on schedule and on target.
    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    15.01.2024 - 15.03.2024

    Enrollment

    02.01.2024 - 12.01.2024

    Groups
    • TR4HEENT
    • CONTACT
    • BLENDED
    • EXCH
    • TR5HEENT
    Teachers

    Irma Mäkäräinen-Suni

    Seats

    15 - 45

    Degree Programme

    TRALI Tradenomi liiketalous

    R&D proportion

    0.00 cr

    Virtual proportion

    2.00 cr

    Evaluation scale

    H-5