Upon completion of the course, the student is able to
- analyse different digital channels and platforms from the point of an SME
- understand the principals of digital platform business and evaluate the opportunities of platforms for an SME
- do market research on digital channels in a given market area
- develop a plan for the digital channels of an internationalizing SME with value-adding solutions
- work with a commissioning company, respond to their feedback and take command over project communication, reporting and project management

Analysis of the target market digital channels
Online learning courses relevant to the digital marketing and channels (HubSpot, Google Analytics,)
Project of the commissioning company
Learning assignments

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

- The student understands some e-commerce and digital marketing options in international markets. The student participates in analyzing, evaluating, innovating and presenting new value-adding solutions for a client SME.
- The student show limited responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
- The student follows the given project schedule

- The student understands the e-commerce and digital marketing options in international markets.
- The student analyses, evaluates, innovates and presents new value-adding solutions for a client SME.
- The student assumes professional responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
- The student uses some professional project management tools and can manage the project keeping it on schedule and on target.

- The student shows deep understanding of the e-commerce and digital marketing options in international markets.
- The student has an advanced ability to analyse, evaluate, innovate and present new value-adding solutions for a client SME.
- The student takes full professional responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
- The student uses relevant professional project management tools and can manage the project keeping it on schedule and on target.