Upon completion of the course, the student is able to

Understand and describe social media advertising as a strategic tool in today’s international business environment
Gain in-depth knowledge of Facebook advertising and Google advertising
Apply social media advertising theories to practical marketing campaigns
Understand how companies can use and leverage latest Facebook advertising strategies, Google Adwords strategies, remarketing technics and Twitter advertising
Understand what kind of opportunities re-marketing offers in today´s market place
Develop an action plan in order to implement paid social media campaign for any company
Create a simple digital marketing plan for a company

Introduction to paid social media advertising: Facebook advertising, Google Adwords advertising, Facebook and Google Re-marketing, Twitter advertising
Why companies need to use paid social media advertising
How to promote your business with Facebook advertising
How to promote your business with Google Adwords
How to promote your business with Re-marketing
How to promote your business with Twitter advertising
How to create a paid social media advertising for your business
Examples and case studies
Questions and answers