Upon completion of the course, the student is able to

Understand and describe Digital Marketing as a strategic tool in today’s international business environment
Gain in-depth knowledge of inbound marketing and content marketing
Apply digital marketing theories to practical marketing campaigns
Understand how companies can use and leverage search engine marketing (SEO), email marketing and mobile marketing.
Understand what kind of opportunities WhatsApp and instant mobile messaging offer to companies today.
Develop an action plan in order to implement digital marketing for any company
Create a simple digital marketing plan for a company

The course has no special starting requirements

Introduction to Digital Marketing: SOSTAC model, Content marketing & Inbound Marketing, SEO (Search Engine Optimization), Email Marketing, Mobile Marketing & WhatsApp Marketing
Why companies need to create a digital marketing plan
How to create digital marketing plan using SOSTAC planning model
How to promote your business with Content marketing & Inbound Marketing
How to promote your business with SEO (Search Engine Optimization)
How to promote your business Email Marketing
How to promote your business Mobile Marketing & WhatsApp
How to create a digital marketing plan for your business
Interviews with Finnish digital marketing experts
Examples and case studies
Questions and answers