Upon completion of the course, the student is able to
Identify and describe the main concepts and areas of communication both at individual and organizational level
Understand communication as a field of study
Understand requirements and features of communication roles in organizations
Identify communication related opportunities and challenges in business context
Understand the impact of culture to communication
Identify and understand the various communication platforms and their optimal use
Modify spoken and written communication according to purpose and target audience
Assess communication at basic level