•   Global Opportunities for Small and Medium Sized Companies 2 BUS3PO312-3005 16.01.2023-19.05.2023  5   (PO5, ...) +-
    Learning objectives
    The module advances the following competences: recognizing international opportunities, analysing foreign markets and applying the acquired knowledge in the decision-making. Moreover, the module advances sales, marketing and communication skills in foreign markets.
    Starting level and linkage with other courses
    The module is a part of advanced studies in Porvoo Campus competence-based curriculum.
    Contents
    Project for a real company, which may be (1) a startup, which is going through a parallel process of product/service and business model development as well as internationalization or (2) a SME with a small established product/service and looking for new markets. The outcome of the project is an analysis of growth potential through new markets and a market entry plan
    Assessment criteria
    Assessment criteria - grade 1
    The student finds it challenging to recognize international opportunities. S/he is able to conduct market research and collect data related to foreign markets only when aided by others. S/he has a limited ability to acquire knowledge of foreign markets. The student is able to utilize networks and communicate with foreign markets only when the task and instructions are given and when aided by other students and the supervisors.
    Assessment criteria - grade 3
    The student recognizes international opportunities. S/he is able to conduct market research and collect data to gain a good level of understanding of how to analyse foreign markets. S/he is able to acquire knowledge of foreign markets to some extent. S/he partly applies the knowledge to decision-making. S/he shows some initiative to connect and utilize networks abroad. S/he shows ability to communicate when the task and instructions are given.
    Assessment criteria - grade 5
    The student recognizes international opportunities excellently. S/he is able to conduct relevant market research and collect data to gain a comprehensive understanding of how to analyse foreign markets. S/he is able to acquire knowledge of foreign markets and apply it in suggesting and recommending a market entry mode. S/he has an innovative approach to connect and utilize networks abroad. S/he shows ability to communicate successfully in the foreign markets.

    Teaching methods and instruction

    Project work with businesses
    Inquiry learning
    Peer-to-peer learning
    Online tutorials and workshops
    Independent studying
    Teamwork

    Learning material and recommended literature

    Books on the content topics
    E-books and online articles
    Online tutorials
    Companies’ web-portals
    Relevant media, news agencies, quality press, etc.
    Social networking tools
    Exercises, tests
    Instructors’ own materials, materials produced by students

    Working life connections

    Guest lecturers Project for a company

    Campus

    Porvoo Campus

    Teaching language

    English

    Internationality

    Possibility to work in international teams. Guest lecturers from international organisations and partner universities. International learning materials.

    Timing

    16.01.2023 - 19.05.2023

    Learning assignments

    •Project report •Project presentation for the companies •Project process - Acquiring the commissioner, briefing session, communication with the commissioner, consultations, submission of the project subtasks.

    Enrollment

    02.01.2023 - 13.01.2023

    Content scheduling

    Please check the weekly schedule for contents from the course page

    Groups
    • PO5
    • BLENDED
    • LP4KV
    • EXCH
    Alternative learning methods

    Please contact the supervisors

    Teachers

    Päivi Käri-Zein, Katri Heikkinen

    Seats

    15 - 40

    Further information

    •Project report: 35 %
    •Project presentation for the companies: 30 %
    •Project process: 35 %
    Acquiring the commissioner, briefing session, communication with the commissioner, consultations, submission of the project subtasks.

    Degree Programme

    LIIPO Liiketalouden koulutusohjelma

    R&D proportion

    5.00 cr

    Virtual proportion

    3.00 cr

    Evaluation scale

    H-5