Mostly Online classes
Inquiry learning and team guidance and coaching
Real business based project
Lectures, workshops, exercises and visiting lecturers
Team assignments and presentations
Self-study and Peer- to- Peer learning
The assessment of one’s own learning 1 h
Blomstermo A, Deo Sharma D. New Horizons in International Business 2003. Learning in the Internationalisation Process of Firms.
Branch A, E: Export Practice and Management, Business Press Newest Ed.Daniels,J.D, Radebaug,H;
Sullivan, D. International Business Environments and Operations, Thirteenth edition
Cavusgil S., Knight G., Riesenberger J.. Pearson 2008 (or newer). International Business. Strategy, Management and New Realities (examination).
Guillermo, Jimez: International Trade; ICC Guide to Export- Import Basics. The Legal, financial and transport aspects of international trade
Hollensen S.. Pearson 2008 (or newer). Essentials of Global Marketing.
Identification of the key determinants of both company and market specific requirements for a successful internationalization process Screening emerging countries to identify promising target markets Assessment of the market potential (market size, growth rate, trends in the industry, competition, trade barriers, standards etc.) Evaluating the organizational offering and readiness to expand to emerging markets Conducting a basic analysis of suitability of various entry/operation modes to a given emerging market Identification and evaluation of potential foreign business partners Estimation of the company’s sales potential in the target country Developing strategies on how to enter and how to manage risks in expansion to emerging markets
Porvoo Campus
No written exam is required
English
International participants
Possibility to work in international teams.
Case companies in the internationalization process. Guest lectures from international organizations and partner universities. International learning materials.
23.05.2022 - 31.07.2022
There will be one big assignment related to market analysis and entry strategy The assignment will be completed either individually or in a team during the summer and will be assessed in the beginning of August 2022
13.04.2022 - 20.05.2022
We will have 4 online sessions:
2 in May and 2 in June 2022. The date and exact time will be given later.
If students have acquired the required competence in previous work tasks, recreational activities or other course, they can show the competence with a demonstration and progress faster through their studies.
In that case they should check with the examiner at either before or at the early beginning of the course.
Evariste Habiyakare
15 - 40
This course will be assessed on a scale of 1-5
Following will be assessed:
- Participation, activity and peer assessment. Attendance is compulsory (at least 75% of all attendances)
- Project planning and process
- Final Project report and outcome
ABBA Degree Programme in Aviation Business, POMO Matkailun koulutusohjelma, SAMPO Degree Programme in International Sales and Marketing, TEMPO Degree Programme in Tourism and Event Management, LIIPO Liiketalouden koulutusohjelma
0.00 cr
0.00 cr
H-5