Opinto-opas

The module is a part of advanced specialization studies in Porvoo Campus competence-based curriculum. The module advances the following competences: analytical and strategic thinking, knowledge and analysis of revenue management practices from airline operations perspective, problem-solving skills, global business intelligence, statistical and trend analysis, savvy use of digital tools.

Students enrolling in the course should be comfortable with basic mathematical and statistical analysis tools (percent, median, mean), basic airline business profitability calculations, and airline business processes and operations.

• Introduction to revenue management in airline business. Historical aspects of pricing and revenue management policies in aviation.
• Economics of supply and demand in airline business: characteristics and determinants of demand and supply, demand and supply curves, ticket price equilibrium, elasticity of demand.
• Statistical methods used in revenue management: correlation, simple linear regression analysis.
• Price discrimination, spoilage and spillage, basic EMSR model

The student has a limited ability to understand the aspects of the revenue management practices in airline business. S/he has difficulties with strategic thinking and problem solving. S/he is able to use global business intelligence for decision-making and conduct statistical and trend analysis only when aided by others. Her/his understanding of revenue management practices in airline business is very limited. The student can use digital tools, research and development methods only when the task and instructions are given and when aided by other students and the supervisors.

The student is able to recognize and understand basic aspects of airline revenue management practices rather well. S/he displays some strategic thinking and problem-solving skills. S/he is able to use global business intelligence for decision-making and conduct basic statistical and trend analysis. The student can use a few digital tools, research and development methods. The student is able to operate when the task and instructions are given.

The student is able to analyse major aspects of the revenue management practices in airline business. S/he is able to think strategically and show problem-solving skills. S/he is able to use global business intelligence for decision-making as well as conduct statistical and trend analysis. The student can use versatile digital tools as well as choose and use relevant research and development methods. S/he has a business-oriented mindset with a focus on profitability.

Online lectures; consultation for individual project assignments; two individual project assignments

Contact teaching

Porvoo Campus

No final exam

English

27.05.2021 - 05.08.2021

14.04.2021 - 21.05.2021

May 27th, 2021:online lecture 9:00-12:30
June 3th, 2021: online lecture 9:00-12:30
June 10th, 2021: online lecture and consultation time 9:00-12:30, the deadline for the first assignment
June 17th, 2021: online lecture 9:00-12:30 and the second assignment is given
July 15th, 2021: the deadline for the second assignment

The course will include individual work, readings and assignments together with the online sessions. The deadline for the first assignment is June 10th, 2021 and for the second assignment July 15th, 2021. The instructions for the assignments are given on the online sessions.

Individual assignments can be replaced by team-group work assignments. Any changes will be announced during first class.

PO5
VIROS
KESÄ2021
ONLINE

Anastassia Vilderson

15 - 40

The assessment of the course is as follows:
1. Participation in online lectures – 20%
2. Assignment nr 1 – 40%
3. Assignment nr 2 – 40%

ABBA Degree Programme in Aviation Business

H-5