The module is a part of professional studies in Porvoo Campus competence-based curriculum and advances the following competences: Digital marketing, sales processes, customer experience, branding, effective presentations, ability to use relevant development methods, critical approach to information and sources, communication and argumentation. There are also other parallel implementations of this module with the same objectives yet with a different industry specific focus.
Starting level and linkage with other courses
Sales and marketing related modules in semester 1 and 2 should be completed before starting this module. This module is linked with all the level 2 modules of the Campus 2017 curriculum. The module contents will be implemented through semester projects.
Contents
• Digital Marketing
• Sales processes and personal sales
• Customer Experience
• Branding
Assessment criteria
Assessment criteria - grade 1
The student finds it challenging to design and implement a digital marketing campaign with impact on the customer experience. His/her use of theory, methods and specific terminology is basic. S/he is able to conduct research, collect, analyse and visualise data when aided by others. The student has a basic knowledge of branding tools. S/he has some understanding of sales processes. The student is able to operate only when the task and instructions are given and when aided by other students and the supervisors.
Assessment criteria - grade 3
The student is able to design and implement a digital marketing campaign with impact on the customer experience. His/her use of theory, methods and specific terminology is rather accurate. S/he is able to conduct research, collect, analyse and visualise data. The student can use a few branding tools. S/he is familiar with sales processes. The student is able to operate when the task and instructions are given.
Assessment criteria - grade 5
The student is able to design and implement a professional digital marketing campaign with measurable impact on the customer experience. His/her use of theory, methods and specific terminology is very accurate. S/he is able to conduct a comprehensive research; collect, analyse and visualise data in a professional way. The student can use innovative branding tools. S/he has a good command of sales processes. The student is self-driven and contributes to the learning of others.
Campus
Porvoo Campus
Teaching language
English
Timing
18.01.2021 - 21.05.2021
Enrollment
04.01.2021 - 15.01.2021
Groups
LC3
EXCH
Teachers
Kalle Räihä, Kirsi Ola, Marika Alhonen, Maria Vickholm
Seats
15 - 40
Degree Programme
SAMPO Degree Programme in International Sales and Marketing