Service Design and Branding in Aviation Business SAL2AB202-3007 28.03.2022-20.05.2022 5 (VIRTUAL, ...)+-
Learning objectives
The student is able to design business processes, services and products successfully. His/her use of theory, methods and specific terminology is excellent. S/he is able to conduct relevant research and collect data to provide solutions that have outstanding value. The student can use branding tools with the desired impact. S/he has an innovative approach and can lead module activities on a highly professional level.
Starting level and linkage with other courses
The module is a part of professional studies in Porvoo Campus competence-based curriculum. The module advances the following competences: product development and service design, design of business processes and customer experience management, knowledge of branding for global markets, effective presentations.
Contents
market research and analysis
design thinking for business processes, product development and services
customer experience
branding
professional ICT tools
Assessment criteria
Assessment criteria - grade 1
The student understands how to design business processes, services and products with customer in mind. S/he can use relevant theory, methods and specific terminology. S/he is able to conduct research and collect data when aided by others. The student can use branding tools with assistance from others.
Assessment criteria - grade 3
The student is able to design business processes, services and products with customer in mind. His/her use of theory, methods and specific terminology is accurate. S/he is able to conduct market research and collect data to provide solutions. The student can use branding tools independently and in team work.
Assessment criteria - grade 5
The student is able to design business processes, services and products successfully. His/her use of theory, methods and specific terminology is excellent. S/he is able to conduct relevant research and collect data to provide solutions that have outstanding value. The student can use branding tools with the desired impact. S/he has an innovative approach and can lead module activities on a highly professional level.
Further information
The course Service Design and Branding in Aviation Business will be implemented as
Design Sprint during the intensive week 12, 21. - 25.3.2022. at 9 - 16.
An additional group work session is on Tuesday 12.4. at 9 - 11.45.
Final presentations will be held on Thursday 21.4. at 12 - 16.
NOTE! Alternative implementation: Design Sprint in the international Nordplus Ekotek project, week 17 (25. - 29.4.2022)
Contant Liisa Wallenius (liisa.wallenius@haaga-helia.fi) if you are interested. There are 3 places for Haaga-Helia UAS students and the course will be given in Skövde, Sweden.
Teaching methods and instruction
This implementation is aimed at ABBA Open Path students.