This course consists of online lessons about e-business and digital marketing. Each online lesson/topic includes different kind of learning material (e.g. videos, written material, links). Each lesson also includes quizzes and/or written assignments. You can decide what grade you are aiming at in the course. You can get grades 1-2 by completing all the online lessons and quizzes and/or assignments related to them. You can get grades 3-5 by completing additional assignments mentioned in the course material. The learning objective is to apply the learned concepts.
You can also join two Teams meetings (schedule will be found in the course material). In these meetings you have the opportunity to meet and discuss with the teacher virtually.
Material, online lessons, quizzes and assignments on Moodle.
The main book is:
Chaffey, Dave; Fiona Ellis-Chadwick:
Digital Marketing, strategy implementation and practice.
Published 2019-01 or later
ISBN:9781292241586
Published by: PEARSON EDUCATION LIMITED.
Printed or e-book: PDF – Adobe DRM.
This book is also available as an e-book at Haaga Helia library, the number of simultaneous readers is limited.
All the key topics and concepts of the course can be applied directly to working life. In certain assignments a case company will be included (grades 3-5).
Haaga Campus
There are online quizzes and assignments that can be completed according to the student´s own schedule. Some recommendations for the schedule will be included on Moodle.
English
The course is in English and the topics of the course are international.
22.08.2022 - 16.12.2022
Online lessons, quizzes and written assignments.
13.06.2022 - 19.08.2022
22.08.2022 - 16.12.2022
More detailed schedule for the course can be found on Moodle site (the learning platform for this course).
Päivi Penttilä
15 - 40
Online quizzes and written assignments.
Scale 0-5.
HOTRA Degree Programme in Hotel and Restaurant Management, MATKA Degree Programme in Tourism Management
0.00 cr
5.00 cr
H-5