•   Customer Experience in Aviation Business Models BUS2AB202-3006 24.10.2022-16.12.2022  5   (AB4, ...) +-
    Learning objectives
    The module advances the following competences: entrepreneurial thinking, analytical and strategic thinking, knowledge and analysis of customer experience in aviation, problem-solving skills, global business intelligence, financial and trend analysis, savvy use of digital tools and customer journey understanding. The module will focus both on airline business and airport business.
    Starting level and linkage with other courses
    The module is a part of professional studies in Porvoo Campus competence-based curriculum.
    Contents
    Customer journey
    Business models and operations, driven by customer experience
    Case studies of airlines, airports, cargo companies (focus on future trends in the context of current financial performance)
    Business plans for business models driven by customer experience (airline, airport, cargo) for a business plan competition;
    Modelling a supply chain for a commissioner, supply chain management, optimising supply management in airlines / airports / cargo
    Module portfolio (career oriented) with reflection
    Assessment criteria
    Assessment criteria - grade 1
    The student has a limited ability to analyse business operations. S/he has difficulties in recognising different business models and choosing appropriate models. S/he has difficulties with strategic thinking and problem solving. S/he is able to approach aviation business from the perspective of customer experience, to consider profitable business models and see the strategic connection between management of business operations and customer experience. S/he can take part in customer experience analysis only when aided by others. Her/his understanding of value chains and the customer journey along with customer experience driven business operations is very limited. The student can use digital tools, research and development methods only when the task and instructions are given and when aided by other students and the supervisors. The student has challenges with time management and submission of assignments/project work.
    Assessment criteria - grade 3
    The student is able to analyse business operations, recognise different business models and choose appropriate models rather well. S/he displays some strategic thinking and problem-solving skills from the perspective of customer experience, and can apply the knowledge to manage business operations from the perspective of customer experience. S/he can take part in customer experience analysis in team work. Her/his understanding of value chains and the customer journey along with customer experience driven business operations is reliable. The student can use a few digital tools, research and development methods. The student is able to operate when the task and instructions are given. The students submits assignments and project work on time.
    Assessment criteria - grade 5
    The student is able to analyse independently business operations, work with different business models and think strategically with problem-solving skills. S/he is able to use global business intelligence for decision-making from the perspective of customer experience. S/he can lead customer experience analysis in team work. Her/his understanding of value chains and the customer journey along with customer experience driven business operations is examplary for other students. Her/his understanding of value chains and business processes is excellent. The student can use versatile digital tools as well as choose and use relevant research and development methods. S/he has a business-oriented mindset with a focus on profitability. The students submits assignments and project work on time.
    Campus

    Porvoo Campus

    Teaching language

    English

    Timing

    24.10.2022 - 16.12.2022

    Enrollment

    13.06.2022 - 21.10.2022

    Content scheduling

    It is possible to complete the Customer Experience in Aviation Business Models course entirely virtually, but during the course you will be offered the opportunity to attend the following online sessions:

    Start-up session:
    October 24, 2022 11:00-12:00

    Consultation session:
    November 7, 2022 11:00-12:00

    The course will open in Moodle on 24th of October and, it includes independent study in an e-learning environment, the opportunity to participate in two online sessions and independent assignments to be returned by 30 November 2022.

    Groups
    • AB4
    • AB4AVO
    • VIRTUAL
    • EXCH
    Alternative learning methods

    By agreement

    Recognising and validating prior learning (RPL)
    If students have acquired the required competence in previous work tasks, recreational activities or on another module or course, they can show the competence with a demonstration and progress faster through their studies.

    Assessment criteria

    Feedback on checkpoints on some assignments
    Feedback by request during sessions
    Peer assessment

    Teachers

    Hanna Siltakorpi

    Seats

    15 - 40

    Degree Programme

    ABBA Degree Programme in Aviation Business

    R&D proportion

    5.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5