Please select the curriculum by the start year of studies and track.
This is a CONTACT implementation and remote participation is not possible.
Course learning approach is collaborative learning. Learning happens
In Pasila workshops according to the Lukkari schedule
Individually
In pairs / teams
The course is very interactive by nature and the evening workshops are packed with activities. Participation to all evenings is not mandatory but highly encouraged.
FACILITATION
Kaner, S., Lind, L., Toldi, C. Fisk, S. & Berger, D. Facilitator's guide to participatory decision-making.
COACHING
Starr, J. 2009. The Coaching Manual
+ materials in Moodle and students are also encouraged to look for additional materials for their individual assignments
Mirka Sunimento
Course material and topics translate into working life situations, abilities and know-how.
Potentially also Guest Lecturer / Visit
Pasila Campus
Information will be provided in the course Kick Off
English
Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).
21.08.2023 - 13.10.2023
Classroom activity = max 30 %
Assignment A: Coaching = 40 %
Assignment B: Facilitation = 40 %
Note! As can be seen from the points break down above, the max points are 110 - and for grade 5 only 90 points are needed
12.06.2023 - 18.08.2023
This course workshops take place according to the schedule in Lukkarikone
Details for each days agenda will be provided in Moodle.
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.
Instructions for course specific RPL requirements will be shared in the course Kick
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
H-5
Master’s Degrees
This is a CONTACT implementation and remote participation is not possible. Participation to all workshops in Pasila is not mandatory (and can be compensated with extra-assignments) but highly encouraged.
Course learning approach is collaborative learning. Learning happens at "three levels":
a) In Pasila workshops on Saturdays on 20.1, 10.02 and 02.03 at 09-17
b) Individually
c) In coaching pairs
The course is very interactive by nature and the Saturday workshops are packed with activities. Participation to all workshops in Pasila is not mandatory but highly encouraged.
Anita Pösö
Most of the materials will be available in Moodle but students are also encouraged to look for additional materials for their individual assignments and practise.
Mirka Sunimento
Course material and topics translate into working life situations, abilities and know-how.
Potentially also Guest Lecturer / Visit
Pasila Campus
No Re-exam as the course evaluation is based on assignments and practise, not exam.
English
Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).
15.01.2024 - 15.03.2024
Classroom activity = 30 %
Assignment A: Coaching = 40 %
Assignment B: Facilitation = 40 %
Note! As can be seen from the points break down above, the max points are 110 - and for grade 5 only 90 points are needed.
There will also be an extra-assignment to compensate for the possible lack of participation to contact classes
02.01.2024 - 12.01.2024
This course workshops take place according to the schedule in Lukkarikone.
Details for each evenings' a will be provided in Moodle. Moodle will open by 15.12.23
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.
Instructions for course specific RPL requirements will be shared in the course Kick
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Anita Pösö, Kari Hiekkanen
Pasila Campus
English
23.10.2023 - 15.12.2023
12.06.2023 - 20.10.2023
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
In this course, you learn to design and conduct applied research in order to research and develop organizational and professional practices in real-life settings. There is a direct link between this course and your Thesis project.
The course is based on the Flipped classroom learning approach: You get acquainted with the topic before the workshop, with the material available in Moodle, and do the given pre-assignment. In the workshops, we will deepen our understanding of each theme and engage us with related research and development activities.
The course follows the book Moilanen, T., Ojasalo, K. & Ritalahti, J. 2022. Methods for Development Work. New kind of competencies in business operations. You can access the e-book for free by signing in HH Finna. There are also a limited number of paper copies in the library.
Moodle for the course will open at the latest 15.1.2024.
Heidi Rajamäki-Partanen
The course follows the book Moilanen, T., Ojasalo, K. & Ritalahti, J. 2022. Methods for Development Work. New kind of competencies in business operations. You can access the e-book for free by signing in HH Finna. There are also a limited number of paper copies in the library.
Extra material in Moodle.
Riina Iloranta
Pasila Campus
English
15.01.2024 - 15.03.2024
The course includes the following assessed areas:
1. Course activity, incl. participating in online teaching and group discussions and doing weekly assignments. Grade 0-5. Weight value 30%.
2. Multiple choice exam. The multiple-choice exam is open in Moodle in March. The exam is based on the course material. Grade 0-5. Weight value 70%.
3. The thesis plan. Assessment Failed/Passed
02.01.2024 - 12.01.2024
In Zoom:
17.1. 17.40-20.30
24.1. 17.40-20.30
31.1. 17.40-20.30
7.2. 17.40-20.30
14.2. 17.40-20.30
28.2. 17.40-20.30
6.3. 17.40-20.30
13.3. 17.40-20.30
31 - 60
1. Course activity, incl. participating in online teaching and group discussions and doing weekly assignments. Grade 0-5. Weight value 30%.
2. Multiple choice exam. The multiple-choice exam is open in Moodle in March. The exam is based on the course material. Grade 0-5. Weight value 70%.
3. The thesis plan. Assessment Failed/Passed
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
The goal of the course is to support you in making your own thesis plan. You will get the most benefit from the course when the topic of the thesis is already clear and you have made a topic proposal to the teacher responsible for your specialisation.
The online implementation has 7 workshops (on Zoom) based on a "flipped classroom" model. It is important that you prepare for the workshops by doing a preliminary task each time. The purpose of the workshops is to deepen the knowledge and skills acquired in the preliminary assignments through discussions and exercises.
Heidi Rajamäki-Partanen
Moilanen, Ojasalo, Ritalahti (2022) Methods for development work : new kinds of competencies in business operations
[Ojasalo, Moilanen, Ritalahti (2015) Kehittämistyön menetelmät]
Other material available in Moodle.
Hanna Rajalahti
The learning assignments support you in starting your working life-oriented research and development task, i.e. the thesis.
Pasila Campus
Multiple-choice exam open in Moodle 15-23 May 2024.
The student takes the exam independently.
You can take the exam only once.
English
Depending on the thesis topic of the student.
25.03.2024 - 17.05.2024
1 Multiple choice exam, weigh 70 %, graded 1-5
2 Course activity, weigh 30 %, graded 1-5
3 Thesis plan, passed/failed
02.01.2024 - 22.03.2024
Classes in Zoom on Wednesdays at 17:40-20:30
27.3.2024
3.4.2024
10.4.2024
17.4.2024
24.4.2024
8.5.2024
15.5.2024
Course is graded 1-5
The grade consists of
1 Multiple choice exam, weigh 70 %, graded 1-5
2 Course activity, weigh 30 %, graded 1-5
3 Thesis plan, passed/failed
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
The goal of the course is to support you in making your own thesis plan. You will get the most benefit from the course when the topic of the thesis is already clear and you have made a topic proposal to the teacher responsible for your specialisation.
There are three voluntary online-classes in May-June and one in August.
- Tuesdays, May 21, May 28, and June 4 at 5.40-8.30 pm
- Tuesday, August 13 at 5.40-8.30 pm
Heidi Rajamäki-Partanen
Moilanen, Ojasalo, Ritalahti (2022) Methods for development work : new kinds of competencies in business operations
[Ojasalo, Moilanen, Ritalahti (2015) Kehittämistyön menetelmät]
Other material available in Moodle.
Hanna Rajalahti
The learning assignments support you in starting your working life-oriented research and development task, i.e. the thesis.
Pasila Campus
Multiple-choice exam open in Moodle 12 - 18 August, 2024.
The student takes the exam independently.
You can take the exam only once.
English
Depending on the thesis topic of the student.
20.05.2024 - 16.08.2024
1 Multiple choice exam, weigh 60 %, graded 1-5
2 Short written assignments related to different topical areas of the course , weigh 40 %, graded 1-5
3 Thesis plan, passed/failed
02.01.2024 - 17.05.2024
There are three voluntary online-classes in May-June and one in August.
- Tuesdays, May 21, May 28, and June 4 at 7.40-8.30 pm
- Tuesday, August 13 at 7.40-8.30 pm.
Otherwise student studies the course material independently, using materials and instructions in Moodle and submitting the assignments on time.
31 - 100
Course is graded 1-5
The grade consists of
1 Multiple choice exam, weigh 70 %, graded 1-5
2 , weigh 30 %, graded 1-5
3 Thesis plan, passed/failed
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Heidi Rajamäki-Partanen
Heidi Rajamäki-Partanen
Pasila Campus
English
15.01.2024 - 17.05.2024
08.01.2024 - 12.01.2024
5 - 10
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Lasse Rouhiainen, Jouni Soitinaho
Pasila Campus
English
23.10.2023 - 15.12.2023
12.06.2023 - 20.10.2023
61 - 250
LUJOM Degree Programme in Business Development and Leadership, BUTEM Degree Programme in Business Technologies, LITEM Degree Programme in Business Technologies, PAKEM Degree Programme in Service Business Leadership and Development, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
5 cr
H-5
Master’s Degrees
Lasse Rouhiainen
Pasila Campus
English
20.05.2024 - 16.08.2024
02.01.2024 - 17.05.2024
61 - 250
LUJOM Degree Programme in Business Development and Leadership, BUTEM Degree Programme in Business Technologies, LITEM Degree Programme in Business Technologies, PAKEM Degree Programme in Service Business Leadership and Development, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
5 cr
H-5
Master’s Degrees
This course uses blended learning pedagogical approaches, such as flipped classroom, supported by three main learning forms: (1) online contact learning; (2) directed learning; and (3) self-directed Learning. A proportion of the course hours provide the opportunity for online learning contact between students and experts (the facilitators and industry partners). Six to eight interactive online contact learning sessions will be available to participants via interactive learning methods. The forms of directed learning used are individual and team learning activities. Self-directed learning is also an important part of this course and participants are encouraged to develop their ability to learn on their own and thus to take more responsibility for setting the objectives of their study work. This course uses Moodle as the course’s virtual learning environment and Zoom and Microsoft Teams platforms for online learning contact sessions. In short, this course provides:
* 24 hours of online contact teaching/learning
* 110 hours of directed and self-directed learning
* 1 hour of the assessment of one’s own learning
This course will draw on a fair amount of both conceptual and empirical reading. It requires a high degree of personal study, and participants are expected to find relevant materials, read widely, and think critically. A modest amount of reading prior to each session is to be expected. Below, participants can find several indicative publications, which serve as background to the course. Other resources relevant for this course will be available on the course’s Moodle page.
Aaker, D. A. & Joachimsthaler, E. (2009). Brand Leadership: Building Assets in an Information Economy. London: Free Press.
Aaker, D. A. (2010). Building Strong Brands. London: Simon & Schuster.
Coleman, D. (2018). Building Brand Experiences: A Practical Guide to Retaining Brand Relevance. London: Kogan Page.
de Chernatony, L. (2006). From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 2nd Edition. Oxford: Butterworth-Heinemann.
Elliott, R. & Percy, L. (2007). Strategic Brand Management. Oxford: Oxford University Press.
Hultén, B., Broweus, N. & van Dijk, M. (2009). Sensory Marketing. Basingstoke: Palgrave Macmillan.
Jenkins, H., Ford, S. & Green, J. (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. New York: New York University Press
Jenkins, H., Ito, M. & Boyd, D. (2015). Participatory Culture in a Networked Era: A Conversation on Youth, Learning, Commerce, and Politics. Malden: Polity Press.
Kalliomäki, A. (2014). Tarinallistaminen: Palvelukokemuksen Punainen Lanka. Helsinki: Talentum.
Kapferer, J.-N. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page. London.
Keller, K. (2007). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd Edition. Upper Saddle River: Pearson Education.
Keller, K. L., Apéria, T. & Geor, M. (2008). Strategic Brand Management: A European Perspective. Harlow: Pearson Education.
Lindstrom, M. (2005). Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound. New York: Free Press.
Moilanen, T. & Rainisto, S. (2009). How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Basingstoke: Palgrave Macmillan.
Newbery, P. & Farnham, K. (2013). Experience Design: A Framework for Integrating Brand, Experience, and Value. Hoboken: John Wiley & Sons.
Schmitt, B. H. & Rogers, D. L. (2008). Handbook on Brand and Experience Management. Cheltenham: Edward Elgar Publishing.
Leena Korttilalli, Mario Passos Ascencao
In this course, participants will learn how to apply brand development theories and models/frameworks to 'real-world' situations. They will have the option to work on their own organisation or an organisation of their choice.
Pasila Campus
The course's Moodle-based test will take place online during session 5.
English
In this course, it is ensured that the learning activities include a global/international perspective. The Facilitators infuse international elements into the learning content and international resources are used in the course readings. The facilitators also use instructional methods appropriate to a culturally diverse audience.
23.10.2023 - 15.12.2023
The course offers three learning activities to participants, as follows:
* 15% Individual pre-assignment
* 15% Individual online written test
* 70% Individual/pairs written project
12.06.2023 - 20.10.2023
* Session 0, Tue 24.10.2023
* Session 1, Tue 31.10.2023
* Session 2, Tue, 7.11.2023
* Session 3, Tue, 14.11.2023
* Session 4, Tue 21.11.2023
* Session 5, Tue 28.11.2023
* Session 6, Tue 5.12.2023
* Session 7 Tue 12.12.2013
Participants who have already developed the necessary competences through prior work experience or other courses can demonstrate their proficiency, and thus progress faster through their studies. Information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning
15 - 60
Assessment criteria - grade 1
The participant knows the key concepts related to brand development and management. Can apply brand knowledge to practical business contexts and investigate the brand of a service company and the process of building and maintaining a brand. Can recognise transmedia storytelling and sensory branding and partially employ that knowledge to service brands.
Assessment criteria - grade 3
In addition to the skills and competencies mentioned for grade 1, the student can apply the key concepts related to brand development and management. Can incorporate brand experience into service brands. Can measure brand experience Can judge sensory branding and brand experience. Can storify a service brand, employ the storification process to service brands and use transmedia storytelling to service brands.
Assessment criteria - grade 5
In addition to the skills and competencies mentioned for grades 1 and 3, the student can judge the special features of creating and maintaining service brands. Can develop and lead a service brand experience development programme.
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Lili Aunimo
Pasila Campus
English
21.08.2023 - 15.12.2023
12.06.2023 - 18.08.2023
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
2 cr
H-5
Master’s Degrees
The intention is to provide beneficial circumstances for the student to get insights derived from personal experience and supporting themes. Zoom online sessions include lectures, videos and other material. Breakout room discussions and reflections. Versatile literature and other material to support studying.
The experienced based approach also includes mindfulness practice that will take place during class and student’s own time. This practice supports concentration, resilience, wellbeing and success. This is an opportunity to integrate mindfulness practice in own life as part of the studies. Mindfulness skills are mainly acquired through practice. Mindfulness constitutes a meta competence in current working life and even more in the future.
The course material consists of lecture and other material as well as ebooks that will be published in Moodle.
Monica Åberg
Being conscious at workplace.
Pasila Campus
English
Mindfulness is an international method.
25.03.2024 - 17.05.2024
Reflections (mid-course and course end) 50%, zoom attendance 25% and independent mindfulness practice 25%. In the beginning of this course you will define a leadership challenge for yourself. This assignment will not be assessed, it is a starting point and a kind of frame for your observations and insights. The challenge may also change during the course.
02.01.2024 - 22.03.2024
Zoom online sessions Tuesdays 17:40 – 20:30 as follows: 26.3, 2.4, 9.4, 16.4, 23.4 and 7.5. Independent studies during week 18 (29.4-5.5).
31 - 60
Reflection reports 50%, zoom attendance 25% and independent mindfulness practice 25%.
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Participation: Its is possible to complete the course completely independently with the help of online materials and assignments but attendance to lectures is highly recommended
The course consists of 6 modules (date of the module in question in brackets)
1. Introduction (26.03)
2. Stakeholder management (02.04 in Zoom)´
3. Issue prioritization (16.04)
4. Expectation management (16.04)
5. Crisis Response Strategies and media practices (23.04)
6. Planning and Crisis Leadership (07.05)
+ Guest Lecture on Case studies 09.04 and Crisis Simulation on 14.05
For each module there is an introductory lecture in Pasila (02.04 in Zoom), followed by individual assignment where student applies modular theme to their chosen organization / brand.
At the end of the course, a crisis simulation exercise will take place in case there are at least 12 participants.
Hanna Rajalahti
Learning materials are published during the course. In addition, students must independently search for information about their chosen organizations / industries and crisis cases.
Mirka Sunimento, Eeva Puhakainen
Current cases and/or cases are discussed and analyzed and in assignments, students are encouraged to analyse cases relevant to own work / industry. Possibly guest lecturers/ visits.
Pasila Campus
No re-exam is available for the course.
The course grade is based on the points accrued from the exam and assignments returned by the final DL, according to the evaluation criteria. After this, possible supplementing or improving the grade takes place in accordance with the degree regulations.
Note! You will not receive feedback on assignments returned late and they will be evaluated according to the teachers' schedule. Repeated delays can also affect the course grade, because a grade of 5 requires that "The student stays on schedule."
English
Learning material is international
25.03.2024 - 17.05.2024
Assignment 1 (Individual) Exam 0-10 points
Assignment 2 (individual OR group) Stakeholder Analysis 0-10 points
Assignment 3 (Individual) Issue Prioritization 0/15 points
Assignment 4 (Individual) Expectational Gaps 0-10 points
Assignment 5 (Individual) Crisis Response Strategies 0-15 points
Assignment 6A (Individual) Crisis Communication Readiness 0-15 points OR
Assignment 6B (Individual) Organisation's Trust and Credibility 0-15 points
Assignment 7 A (Individual) Crisis Communications Plan 0-25 points OR
Assignment 7 B Crisis Simulation + Reflection 0-25 points
02.01.2024 - 22.03.2024
See Lukkarikone.
Detailed instructions and pre-requisites for RPL process will be shared in the course kick off.
As a principle, if students have acquired the required competence in previous work tasks, recreational activities or on another course, they can present their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"
31 - 50
See assignments.
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Here you have possibility to dive deeper in some topic of entrepreneurship and write raport of that, and do presentation.
Tiina Brandt
Pasila Campus
-
English
-
21.08.2023 - 17.05.2024
Raport and presentation
Running twice a year, if there are students who want to do this
-
15 - 100
1-5
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Juha Nurmonen
Pasila Campus
English
23.10.2023 - 15.12.2023
12.06.2023 - 20.10.2023
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Note: by the request of the training subscriber (degree program), starting in 2024, "Python for everyone" has been taken as the starting point instead of the previous "data analytics for everyone".
The course introduces basic features to analyze structured data and is supported by related material and assignments. Topics covered include:
- descriptive analytics
- diagnostic analytics
- time series analysis and forecasting
- introduction to machine learning.
All the necessary material will be found on Moodle including Q@A section whereby students are able to discuss matters concerning the course including assignments.
Heidi Rajamäki-Partanen
Material given in Moodle
Veijo Vänttinen
Pasila Campus
Four graded assignments issued throughout the course
English
15.01.2024 - 15.03.2024
Four assignments:
- descriptive analytics
- diagnostic analytics
- time series analysis and forecasting
- machine learning.
02.01.2024 - 12.01.2024
15.1 - 15.3.2024
31 - 100
Four assignments:
- descriptive analytics, (0 - 5 points)
- diagnostic analytics, (0 - 5 points)
- time series analysis and forecasting, (0 - 5 points)
- machine learning, (0 - 5 points)
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
In the classroom, one will learn the basics of data analytics using Python coding under the guidance of a teacher. Students can also study independently with the help of ready-made examples.
No previous coding experience is required.
Heidi Rajamäki-Partanen
https://1u.fi/hhjuhanurmonen
Juha Nurmonen
Pasila Campus
English
25.03.2024 - 17.05.2024
The implementation includes individual tasks where the skills learned are applied. The topics of the tasks include
Descriptive analytics
Diagnostic analytics
Time series description and analysis
Time series forecasting
Predictive analytics and machine learning models
02.01.2024 - 15.02.2024
Period 4, Spring 2024
The implementation allows one to participate in common teaching according to your own skills. The course material supports indivudual learning.
31 - 60
Individual assignments are assessed and each contributes its own weight to the final grade. Each individual assignment must be passed according to the criteria given in the implementation during the same course implementation.
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
2 cr
H-5
Master’s Degrees
Riina Iloranta
Vesa Heikkinen
Pasila Campus
English
20.05.2024 - 30.08.2024
02.01.2024 - 17.05.2024
15 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
4 cr
H-5
Master’s Degrees
Online course.
Individual work, team work and discussions.
Material and details available in Moodle.
Riku Hytönen, Joona Mäntyvaara
Students make a development project preferably for their employer organizations.
Pasila Campus
English
The language is English.
23.10.2023 - 15.12.2023
Topics of the course:
1. Introduction and Assignments
2. Customer-Centric Sales Organization
3. How Organization Drives Value
4. Sales Enablement & AI
5. Building Sales Culture for High Performance
6. How to Drive Organizational Transformation
7. Sales Organization of the Future
8. Final Session Wrap Up
12.06.2023 - 20.10.2023
2023 2. period, Thursday evenings 17.40 - 20.30
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
H-5
Master’s Degrees
Hanna Rajalahti
Aarni Tuomi
Pasila Campus
English
20.05.2024 - 16.08.2024
02.01.2024 - 17.05.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
2 cr
H-5
Master’s Degrees
Participation to Zooms is not mandatory, but based on course feedback highly encouraged and beneficial!
Pedagogical approach in this course is Autonomous and Experimental Learning - and we follow "iterative and agile" way of working :). This means that
Course follows the the customer journey approach and themes where there the structure is as follows
A) First A lecture to the topic and introduction of related assignment(s)
B) “Independent study and testing"” where students get familiar with the topic and materials, look for information, engage with each other on the discussion forum and do some content creation / testing / analysis.
C) Analysis and discussion together before moving into the next topis
and so on..
Note! As this course very much follows the iterative process of planning, ideation, testing, measurement, evaluation and development it is encouraged to identify a real life "test lab" and objective for the course assignments.
This could be, for example related to your own personal brand, company employee advocacy, improvement of customer engagement etc. It is not mandatory, and there are options for assignments that don't require testing but from the learning perspective testing something for real is ideal :)
Mirka Sunimento
Pasila Campus
No re-takes as the evaluation is mostly based small tests and experiments done during the course.
English
International by default.
21.08.2023 - 15.12.2023
The main assignments of this autonomous-learning and iterative course are
10 % Exam (motivational orientation assignment)
10 % Online certificate (Hubspot or similar)
60 % Small experiments and tests and weekly Moodle activity & Zoom participation
20 % Reflective essay on own learning with at least one peer-reviewed article used OR presentation about using ChatGBT in Marketing
12.06.2023 - 18.08.2023
06.09. 17:40 - 20:30 Zoom
13.09. Inpedendent study / testing / experimenting
20.09. 17:40 - 20:30 Zoom
27.09. Inpedendent study / testing / experimenting
04.10. 17:40 - 20:30 Zoom
11.10. Guest Lecture Mira Mäntyranta, Head of Analytics @Nordic Morning 17:40 - 20:30 arranged as a hybrid event in both Pasila 6205 and in Zoom
INTENSIVE WEEK
26.10. 17:40 - 20:30 ZoomV
02.11. Inpedendent study / testing / experimenting
09.11. 17:40 - 20:30 Zoom
16.11. Inpedendent study / testing / experimenting
23.11. 17:40 - 20:30 Zoom
30.11 17:40 - 20:30 Zoom
06.12 FINNISH INDEPENDENCE DAY
13.12. Inpedendent study / testing / experimenting
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Jarmo Sarkkinen
Pasila Campus
English
15.01.2024 - 17.05.2024
02.01.2024 - 12.01.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
2 cr
H-5
Master’s Degrees
Jouni Soitinaho
Kari Hiekkanen
Pasila Campus
English
23.10.2023 - 15.03.2024
12.06.2023 - 16.02.2024
61 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
The course will be held as an ONLINE implementation and weekly lectures will be held online.
Learning material will be announced in the beginning of the course.
Margit Suurnäkki
Learning material and assignments will deal with the practical questions in firms and other organizations. Students will apply their learning in practice.
Pasila Campus
English
Teaching language is English. All learning material is in English and part of the learning materials are international.
23.10.2023 - 15.12.2023
Learning methods in this course are virtual meetings, independent working, small group assignments and other assignments, such as multiple choice questionnaires, essays and online discussions.
12.06.2023 - 20.10.2023
The course takes place during the time period from 23.10.2023 to 15.12.2023. The first course meeting will be held online on Thursday 26.10.2023, from 17:40 to 20:30.
31 - 60
Contents
- Employer branding
- Employee experience
- Intrinsic and Extrinsic Motivation
- Employee Management
- Meaning of work and meaningfulness cognitive work
- Work shaping in cognitive work
- A positive organisational culture
- Humane Workplace pratices
- Measuring of employee experience and employer brand
- Wellbeing at work
Assessment criteria
Assessment criteria - grade 1
The student recognises different factors that have an effect on employee experience and can define theoretical concepts related to employee experience and employer branding. They can define some approaches to developing an employer’s brand and can explain factors that have an effect on well-being at work. They can explain how a positive culture and meaningful work is supported by workplace practices.
Assessment criteria - grade 3
In addition to the competences in grade 1, the student can apply theories to describe and analyse employee experience. They are able to use different formulas and assess how the employee experience is supported. They can recommend appropriate ways to measure employer brand. They can apply concepts presented during the course to develop positive organisational culture. They can assess internal communication in an organisation.
Assessment criteria - grade 5
In addition to the competences in grades 1 and 3, the student assesses factors connecting employee experience and employer brand. They are able to assess the methods for measuring employer experience and employer branding. They are able to produce and justify analysis and development planning in order to develop the employer experience and employer brand.
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
H-5
Master’s Degrees
Virtual course based on 100 % student individual working. The course does not include any meetings or teamwork.
Learning materials are available on Course Moodle pages.
Anita Pösö
Students apply their learning within their current or prior work environment.
Pasila Campus
No exams.
English
International perspective comes through case study, books, articles and assignments.
25.03.2024 - 17.05.2024
The course is built around three learning assignments:
A case analysis as an introduction to employer branding
A report on employer branding
A report on employee experience
02.01.2024 - 22.03.2024
Detailed schedule is published when the course begins.
61 - 100
Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.
Grade 5
The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.
Grade 3
The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.
Grade 1
The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
This is an intensive course in flipped classroom style. It requires students to prepare for the classes before and between the contact weekends and attend classes. The teaching methods include readings, active learning approaches, class discussions, short lectures and (critical) reflection of students' past and current experiences with work practices and organisations. These learning methods have been designed to foster the following meta competences: complex problem solving, critical thinking, people management, coordinating with others and congnitive flexibility. Please note that there is a pre assignment for the course. Instructions will be sent to registered students two weeks before the first contact day.
Literature supporting student learning will be presented in course Moodle
Johanna Vuori
Course themes and assignments relate to students’ own work and their work organisations
Pasila Campus
no exam
English
International student body
21.08.2023 - 13.10.2023
Portfolio The portfolio consists of individual assignments and reflection of learning during the contact lessons.
.
12.06.2023 - 18.08.2023
Friday 1 September 17.40 - 20.30 and Saturday 2 September 9 - 15.45
Groupwork and class discussions on the future of work and organizations, introduction to organizational design
Friday 6 October 17.40 - 20.30 and Saturday 7 October 9.00 - 15.45
Short lectures, group work and class discussions on organizational design and organizational development methods
Submission of the portfolio 29 October 2023
Students requesting for RPL (recognition of prior learning) should prepare their applications (with the help of their tutoring teachers) and send them to Johanna Vuori by 25 August, 2023
31 - 50
Assessment components in the portfolio and their weights:
Preassignment 20%
Interim assignments 10%
Final assignment 20%
Documentation and reflection of the intensive days 50%
Evaluation is based on reaching the learning outcomes
Grading
90 – 100 points, grade 5
80 – 89 points, grade 4
70 – 79 points, grade 3
60 – 69 points, grade 2
50 – 59 points, grade 1
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
H-5
Master’s Degrees
The teaching methods of this online course include readings, active learning assignments, class discussions, short lectures and (critical) reflection of students' past and current experiences with work practices and organisations. These learning methods have been designed to foster the following meta competences: complex problem solving, critical thinking, people management, coordinating with others and cognitive flexibility.
Anita Pösö
Literature supporting student learning will be presented in course Moodle
Johanna Vuori
Course themes and assignments relate to students’ own work and their work organisations
Pasila Campus
no exam
English
International student body
15.01.2024 - 15.03.2024
1. Mind-map on the future of work 30 points
2. Three interim assignments related to organisational design and organisation development each 10 points, total of 30 points
3. Final assignment on organisation development 40 points
.
02.01.2024 - 12.01.2024
This class will meet once a week online. The zoom link will be sent to students at the beginning of the spring semester 2024
18 January orientation and paradox thinking
25 January job crafting and agency
1 February future of work
8 February organization and organization design
15 February organization and organization design continuing
No class on 22 February
29 February self-managing organization
7 March organizational development
14 March organizational development continuing
Final assignment due on 3 April, grades by 24 April
31 - 60
Evaluation is based on reaching the learning outcomes and demonstrated in the learning and final assignments
Grading
90 – 100 points, grade 5
80 – 89 points, grade 4
70 – 79 points, grade 3
60 – 69 points, grade 2
50 – 59 points, grade 1
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
The implementation is based on independent study during the autumn semester of 2023.
The learning methods are classic: reading, thinking, writing - as well as watching videos, observing organisational life and reflecting on own experiences in various organisations.
The implementation supports also the following meta-competencies: problem-solving skills and analytical and critical thinking.
Anita Pösö
Learning material will be available in Moodle
Yücel Ger
The content and assignments are linked to organisational practices.
Pasila Campus
Students choose the time
English
25.03.2024 - 17.05.2024
There are three main topics, and each of them have their own assignment:
- Future of work > Short written analysis.
- Organisations and organising > Exam
- Developing organisations > Written report or quiz
02.01.2024 - 22.03.2024
The Moodle site is open 15.03.
The assignments must be handed in by May 7 to get the credits during the autumn semester.
Recgonition of prior learning based on Haaga-Helia's Master instructions.
https://www.haaga-helia.fi/en/recognition-learning
61 - 100
Assessment criteria - grade 1
The student is able to recognize some trends affecting the future of work and reflect on her/his own work and role against the changes. S/he recognises the elements of organisational design and is able to explain some tensions in organisations. The student recognises different organisational concepts and ways to organise. S/he can define some approaches to organisational development and plan how to apply them in a development plan. S/he writes professional text.
Assessment criteria - grade 3
In addition to competencies described in grade 1, s/he is able to identify ways to develop agency at work. S/he can compare different organisational designs and their elements. S/he is able to distinguish different kinds of tensions and their consequences in organisations and explain how they emerge. S/he can select and compare different approaches for organisational development and take multiple perspectives into account when planning how to apply them in practice. S/he recognises and reflects ethical questions related to change and development work. The level of the student’s academic writing is mostly correct.
Assessment criteria - grade 5
In addition to competencies in grades 1 and 3, the student can distinguish multiple perspectives affecting the future of work and be able to evaluate which factors and trends will affect her/his own job and career. The student is able to critically assess the factors that affect her/his own work, organisational design and organisational development from different perspectives. This is demonstrated in reports comparing, justifying and using of different theoretical frameworks. The level of the student’s academic writing is correct.
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
This implementation is an online course with scheduled online lectures/workshops.
The course is based on flipped classroom method: The student studies a relevant reading material before each class.
Participation in the online classes effects on the grade.
Will be presented in the course platform (Moodle).
Juha Olava, Heidi Rajamäki-Partanen
Work life experiences and cases can be utilized in the workshops and assignments.
Pasila Campus
Will be presented in the course platform (Moodle).
English
23.10.2023 - 15.12.2023
1 Short pre-lecture assignments
2 Written course assignment
3 Multiple choise exam
12.06.2023 - 20.10.2023
Zoom sessions:
02.11.2023 17.40 - 20.30
16.11.2023 17.40 - 20.30
30.11.2023 17.40 - 20.30
14.12.2023 17.40 - 20.30
The learning platform (Moodle) will be available on the official starting day of this implementation.
Student feedback will be collected and used for improving the course.
31 - 60
Will be presented in the course platform (Moodle).
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
This implementation is an online course with scheduled online lectures/workshops.
The course is based on flipped classroom method: The student studies a relevant reading material before each class.
Participation in the online classes effects on the grade.
Juha Olava
Will be presented in the course platform (Moodle).
Juha Olava, Heidi Rajamäki-Partanen
Work life experiences and cases can be utilized in the workshops and assignments.
Pasila Campus
Will be presented in the course platform (Moodle).
English
25.03.2024 - 17.05.2024
1 Short pre-lecture assignments
2 Written course assignment
3 Multiple choise exam
02.01.2024 - 22.03.2024
There will be 4 Zoom sessions.
The learning platform (Moodle) will be available on the official starting day of this implementation.
Zoom sessions at 17.40:
March 27
April 10
April 24
May 15
Student feedback will be collected and used for improving the course.
31 - 60
Will be presented in the course platform (Moodle).
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
2 cr
H-5
Master’s Degrees
Learning takes place through online meetings. Learning methods mean flipped classroom, facilitated online workshops, individual studies including information retrieval, analyses and a real-life application of creativity and innovation + inspirational speeches and cases by external visitors.
Dawson, P., Andriopoulos, C. Managing Change, Creativity & Innovation. Sage 2014.
Dyer, J., Gregersen, H., Christensen, C.M. The Innovator’s DNA. Mastering the Five Skills of Disruptive Innovators. Harvard Business Review Press 2019.
Goller, I., Bessant, J. Creativity for Innovation Management. Routledge 2017.
Kelley, T. The Ten Faces of Innovation. Profile Books Ltd 2006.
HBR’s 10 Must Reads. On Creativity. Harvard Business Review Press 2021.
Rehn, A. Innovation for the Fatigued. How to build a culture of deep creativity. KoganPage 2019.
+ other lecture material on Moodle.
Olli Laintila
The implementation will include 2-3 inspiring external visitors representing creativity and innovativeness related expertise in various fields of life and business.
The learning assignments are related also to learners' own working life context.
Pasila Campus
No exam!
English
The content of the implementation, including the assignments, provide an international perspective on the learning objectives.
25.03.2024 - 17.05.2024
Assignment 1: Self-reflection and connections to your own work and your employer/company
(Pass/Fail)
Assignment 2: Company case of creativity & innovativeness
(60 %)
Assignment 3: Leading creativity & innovativeness
(40 %)
02.01.2024 - 22.03.2024
ZOOM sessions starting at 17.40:
4th April: Kick-off: Introduction of the learning objectives and methods
11th April: Workshop 1: Creativity and innovation frameworks
18th April: Workshop 2: Business opportunity recognition 1; design-creativity-innovativeness
EXTERNAL VISITOR FROM TACTIC GAMES OY
25th April: Workshop 3: Business opportunity recognition 2; from creativity to imagination
2nd May: Workshop 4: Nurturing an innovative organizational culture
EXTERNAL VISITOR: Mrs. Iris Humala, Iris Consulting Ky
16th May: Workshop 5: Creativity & Innovation exhibition
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at MyNet.
31 - 60
Assessment is based on the criteria of the Course Description.
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
3 cr
H-5
Master’s Degrees
Riina Iloranta
Mario Passos Ascencao, Aarni Tuomi
Pasila Campus
English
25.03.2024 - 17.05.2024
02.01.2024 - 22.03.2024
15 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Riina Iloranta
Pasila Campus
English
21.08.2023 - 15.12.2023
12.06.2023 - 18.08.2023
31 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
The course is a virtual course where you can do the assignments at your individual pace. Get to know the material in Moodle and do the six assignments by the 6th of May 2024. During the course if you have any questions about the assignments, you can contact the teacher.
Moodle for the course will open at the latest 15.1.2024.
Heidi Rajamäki-Partanen
Material on Moodle. Videos, reading material, templates.
Riina Iloranta
Pasila Campus
English
15.01.2024 - 17.05.2024
The course has five smaller individual assignments, which are graded fail-pass, and one individual final report, graded 1-5. The final report is 50% of the grade.
02.01.2024 - 19.04.2024
The course is a virtual course where you can do the assignments at your individual pace. Get to know the material in Moodle and do the six assignments by the 6th of May 2024.
31 - 100
Assignments 1-5 are graded fail/pass, Final assignment 1-5.
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Participation:
Participation to all workshops is not mandatory but highly recommended and active contribution on will have a positive impact on the course grade (see assignments). As this is a contact course, video materials will not be available, but the presentation materials shared by the teacher in workshops and other written materials will in Moodle.
Pedagogy:
A collaborative learning approach is applied where learning happens
a) in workshops together
b) in smaller teams
c) individually
The course is very interactive in nature and the workshops on 12.09.2023-31.10.23 at 17:40 - 20:30 all have a following structure:
Introduction to the theme
Team / individual practice
Feedback and reflection
Note that students need to allocate time for individual / team studies on a weekly basis as this 5 credit course only has approximately 20 hours of "teaching".
Questions about the course preferably by email but note that Teacher is on holiday 9.6-14.08.23
Kotler P, Pfoertsch W and Sponholz, U. 2021. H2H Marketing - The Genesis of Human-To-Human Marketing. Available as e-book in Finna.
+ Learning material provided by lecturer and acquired by the students.
Mirka Sunimento
Course material and topics translate into working life situations, abilities and know-how.
Guest Lecturer / Visit.
Pasila Campus
Information will be provided in Moodle once that opens
English
Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).
11.09.2023 - 03.11.2023
Details will be shared in Moodle and in the course Kick Off .
Course assignments and grading will be as follows (max 100 p):
Exam max 40 p, H2H analysis / presentation max 30 p, workshops in Pasila max 30 p + 2 Extra Assignments each max 15 p.
The extra assignments are optional to compensate for lack of participation to workshops/teamwork.
12.06.2023 - 08.09.2023
The draft schedule (subject to minor changes regarding specific themes) can be found below. See also Lukkarikone
Tu 12.09. 23 at 17:40 - 20:30 Pasila 2206
Course Introduction, assignments and RPL instructions. Introduction to H2H marketing / communication framework, teams
Tu 19.09.23 at 17:40 - 20:30 Pasila 2206
H2H Mindset. Team work
Tu 26.09. 23 at 17:40 - 20:30 Pasila 2206
More insights to H2H, applying the theory to marketing,
Tu 03.10. 23 at 17:40 - 20:30 Pasila 2206
Branding and H2H
Tu 10.10.23 at 17:40 - 20:30 Pasila 5001
Influencer Marketing and H2H (Visitor / Visit)
Tu 24.10.23 at 17:40 - 20:30 Pasila 6211
Project Presentations
Tu 31.10.23 at 17:40 - 20:30 Pasila 6211
Exam
Course Wrap Up and party :)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.
Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email. Note that teacher is on holiday 10.6-11.08
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Tero Karvinen
Pasila Campus
No exam.
English
23.10.2023 - 15.12.2023
12.06.2023 - 20.10.2023
15 - 30
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
H-5
Master’s Degrees
The course implementation is based on three learning themes: coaching leadership, co-management and conflict management. The students explore these themes with the help of lectures, collective learning activities, discussions and individual studies. The aim of the course is to deepen one's knowledge of leadership and encourage analytical thinking, personal reflection and solution-focused mindset (design of practices) through the above-mentioned learning themes.
The implementation includes both contact and online clinics, where students share and analyze their own experiences, cases and problems related to the course contents. The advisors provide introductory lectures, guidance as well as assignments to support learning.
Prior or current work experience in managerial position is not required. The course is beneficial for all students who want to learn more of the learning themes and leadership.
List of literature:
Amundsen, S., Martinsen Ø. L. Linking Empowering Leadership to Job Satisfaction, Work Effort, and Creativity: The Role of Self-Leadership and Psychological Empowerment. Journal of Leadership & Organizational Studies 2015, Vol. 22(3) 304–323. Available: https://haaga-helia.finna.fi/PrimoRecord/pci.cdi_webofscience_primary_000357526800005CitationCount
Bartlett, Richard D. The Handbook of Handbooks for Decentralized Organizing
https://hackmd.io/@yHk1snI9T9SNpiFu2o17oA/Skh_dXNbE?type=view
Fisher, R., Ury, R., 1999 Getting to Yes
Gallo, A., 2017 HBR guide to dealing with conflict.
Gallo, A. 2017. Roadmap to Handling Conflicts at Work (Talks at Google)
Goncalves, G. et al. 2016. Cultural intelligence and Conflict Management Styles. International Journal of Organisational Analysis
Johansson, C., Miller, V.D., Hamrin, S. 2014. Conceptualizing Communicative Leadership. Corporate Communications: An International Journal. Vol 19:2.
Kim, M., Beehr, T.A. Self-Efficacy and Psychological Ownership Mediate the Effect of Empowering Leadership on Both and Bad Employee Behaviors. Journal of Leadership & Organizational Studies, April 7 2017. Available: https://doi-org.ezproxy.haaga-helia.fi/10.1177%2F1548051817702078
Lafferty, B.A., Lewis, R., Spears, L.C. Servant-Leadership Characteristics, Personality Types and The Hierarchy of Functions. The International Journal of Servant-Leadership, 2012-01-01, Vol.8/9 (1), p.37-60. Available: https://haaga-helia.finna.fi/PrimoRecord/pci.cdi_proquest_journals_2221693148
Laloux F., Reinventing Organizations. 2014.
Laloux F., What Does Self-Management Mean for You?: Available: https://www.youtube.com/watch?v=RZE2nzym-Wg
Lee M.Y. Edmondson A. Self-managing organizations: Exploring the limits of less-hierarchical organizing. Research in Organizational Behavior. Nov. 2017. Available: https://haaga-helia.finna.fi/PrimoRecord/pci.cdi_gale_infotracacademiconefile_A518136088
Medium. Dignan, A. How to Choose a Model of Self-Organization That Works For You. Available: https://medium.com/the-ready/how-to-choose-a-model-of-self-organization-that-works-for-you-c093b5305712
MODe-project (Minimalist Organizational Design): Available: https://www.moderesearch.fi/
Montes, C.; Rodriguez, D. & Serrano, G. 2012. Affective choice of conflict management styles. International Journal of Conflict Management.
Oncken W., Wass D. L., 1999. Management Time: Who's Got the Monkey. HBR.
Pflaeging, N. Heroes of Leadership. Accessible: https://www.slideshare.net/npflaeging/heroes-of-leadership-betacodex14
Sharma, P. N., Kirkman, B. L. Leveraging Leaders: Literature Review and Future Lines of Inquiry for Empowering Leadership Research. Group & Organization Management, March 15 2015. Available: https://doi-org.ezproxy.haaga-helia.fi/10.1177%2F1059601115574906
Spears, L.C. Spears Center for Servant Leadership. Available: https://www.spearscenter.org/
Vogt, Brown & Isaacs 2003. The art of powerful questions.
Yukl, G. Empowering leadership. Available: https://hstalks-com.ezproxy.haaga-helia.fi/t/2343/empowering-leadership/?business
Olli Laintila, Heta-Liisa Malkavaara
The learning themes/topics and equivalent assignments address day-to-day challenges and practices in organizations. Students can apply and implement learned principles and practices in their organizations.
Pasila Campus
No exam.
English
Students' work experiences and environments form the base for the implementation's international aspects. The learning material consists mainly of international sources.
21.08.2023 - 13.10.2023
Three learning assignments:
1. Co-management practice
2. Conflict management
3. Essentials of Coaching leadership
12.06.2023 - 18.08.2023
Thursday 24th Aug at 17.40 -20.30 Kick-off in Pasila (3012)
Thursday 31st Aug Leadership clinic 1 in Pasila (3012)
Thursday 7th Sep Leadership clinic 2 in Pasila (3012)
Thursday 14th Sep Co-management clinic 1 in Pasila (3012)
Thursday 21st Sep Co-management clinic 2 in Pasila (Zoom)
Thursday 28th Oct Conflict management clinic 1 (Zoom)
Thursday 5th Oct Conflict management clinic 2 (Zoom)
Thursday 12th Oct in reserve if needed
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
H-5
Master’s Degrees
After completing the course, the student knows how to plan and lead a creative process and multi-channel content production.
In the course, a group project is done, where a concept and content are created according to the given brief.
NOTE The teaching is partially shared with the Finnish sister implementation, but in those instances English is being used.
Available in the Moodle when the course begins.
Leena Korttilalli, Hanna Rajalahti
Collaboration with a non-profit organisation.
Pasila Campus
-
English
23.10.2023 - 15.12.2023
Creative concept and content plan to be done as a group work (weight: 60%)
Learning diary (weight 40%)
12.06.2023 - 20.10.2023
Intensive implementation, which consists of three workshops and group work between them.
Saturday 28 October 2023 from 9 am to 3 pm
Saturday 11 November 2023 from 9 am to 3 pm
Saturday 2 December 2023 from 9 am to 3 pm
In addition, the groups have the opportunity to receive coaching from the teacher (online) between the workshops at a separately agreed time.
Recognition of prior learning in accordance with the instructions on Haaga-Helia's student pages.
15 - 25
Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.
Grade 1
The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.
Grade 3
In addition, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges. S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight. S/he can optimise creative planning process and various storytelling solutions successfully via multiple channels.
Grade 5
The student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation. As part of a creative team, she/he can implement and manage creative planning processes constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions. S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms. He/she demonstrates excellent commitment to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
2 cr
H-5
Master’s Degrees
Independent virtual learning altogether 135 h (no contact lessons, only independent learning)
This course an asynchronous virtual course and learning is based on independent learning during 8 week period (23.10.2023 - 15.12.2023).
RPL and benefiting RPL during the course is to be agreed with the responsible lecturer (Meri Vehkaperä).
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Learning materials will be informed at the beginning of the course on Moodle (23.10.2023).
Meri Vehkaperä
Development assignment is related to development of students’ working communities.
Pasila Campus
Exams will be taken during 8 week period (23.10.2023 - 15.12.2023).
English
International case examples will be presented, international learning material will be provided.
23.10.2023 - 15.12.2023
Instructions for studying as well as exams and assignments will be given at the beginning of the course (23.10.2023). Learning is based on individual and independent learning. Assessment will be based on a mind map, two short exams and a development assignment.
12.06.2023 - 20.10.2023
This course an asynchronous virtual course and learning is based on independent learning during 8 week period (23.10.2023 - 15.12.2023).
Please contact the responsible lecturer.
Student feedback will be collected and used for improving the course.
61 - 100
Module 1. Assignment (grading 1-5, 20 % of the final grade)
Module 2. Exam (grading 1-5, 20% of the final grade)
Module 3. Exam (grading 1-5, 20% of the final grade)
Module 4. Development assignment (grading 1-5, 40% of the final grade).
All lessons and learning assignments need to be completed and passed to pass the course
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Independent virtual learning altogether 135 h (no contact lessons, only independent learning)
This course an asynchronous virtual course and learning is based on independent learning during 8 week period (25.03.2024 - 17.05.2024).
RPL and benefiting RPL during the course is to be agreed with the responsible lecturer (Meri Vehkaperä).
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Anita Pösö
Learning materials will be informed at the beginning of the course on Moodle (25.03.2024).
Meri Vehkaperä
Development assignment is related to development of students’ working communities.
Pasila Campus
Exams will be taken during 8 week period (25.03.2024 - 17.05.2024).
English
International case examples will be presented, international learning material will be provided.
25.03.2024 - 17.05.2024
Instructions for studying as well as exams and assignments will be given at the beginning of the course (25.03.2024). Learning is based on individual and independent learning. Assessment will be based on a mind map, two short exams and a development assignment.
02.01.2024 - 22.03.2024
This course an asynchronous virtual course and learning is based on independent learning during 8 week period (25.03.2024 - 17.05.2024).
Please contact the responsible lecturer.
Student feedback will be collected and used for improving the course.
61 - 100
Module 1. Assignment (grading 1-5, 20 % of the final grade)
Module 2. Exam (grading 1-5, 20% of the final grade)
Module 3. Exam (grading 1-5, 20% of the final grade)
Module 4. Development assignment (grading 1-5, 40% of the final grade).
All lessons and learning assignments need to be completed and passed to pass the course
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Online lessons and independent learning altogether 135 h
RPL and benefiting RPL during the course is to be agreed with the responsible lecturer
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Anita Pösö
Learning materials will be informed at the beginning of the course.
Meri Vehkaperä
Course assignments are related to develop students’ working communities.
Pasila Campus
There are no examinations.
English
International case examples will be presented, international learning material will be provided, students are an international group
15.01.2024 - 15.03.2024
Pre-assignment: Instructions will be given no later than one week before the course begins.
Learning assignment 1: Instructions for the learning assignment 2 will be given at the beginning of the course
Learning assignment 2: Instructions for the learning assignment 3 will be given at the beginning of the course
02.01.2024 - 12.01.2024
January, 15 - March, 15, 2024, online lessons on Wednesdays at 5.40-8.30pm (via Zoom)
Please contact the responsible lecturer.
Student feedback will be collected and used for improving the course.
31 - 60
Learning assignment 1 (includes pre-assignment) (30 %)
Learning assignment 2 (70%)
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Online store as sales channel course contains e-com related topics like market analysis in digital domain, building and running an online store and customer acquisition.
We will meet two times in person, 24.8. and14.9. 2023 at Pasila campus, other classes will be held through Zoom. The course consists of a project (individual or group) and conceptual assignment.
Will be announced latter
Marko Mäki
Pasila Campus
English
21.08.2023 - 13.10.2023
1. Online store project (individual or group); a plan to set up an online store.
2. Conceptual assignment; an detailed analysis of e-com related topic of your choice (like softwares, marketing, operative issues; logistics, payment method etc., international e-com expansion).
12.06.2023 - 18.08.2023
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
3 cr
H-5
Master’s Degrees
Flipped learning -type learning, where it's important that the student prepares independently for contact sessions beforehand.
Hanna Rajalahti
Material provided by the teacher as the course starts.
Aarni Tuomi
Contemporary industry case-examples.
Pasila Campus
There is no exam.
English
International literature; international case-examples.
15.01.2024 - 15.03.2024
The course includes independent assignments and a group assignment. The assignment briefs are provided at the beginning of the course.
02.01.2024 - 12.01.2024
Contact teaching in Pasila, based on schedule. Exemptions are possible, these will be informed at the beginning of the course.
Instructions for Recognition of Prior Learning (RPL) process: https://www.haaga-helia.fi/en/career-planning/recognition-learning
31 - 50
Assessment criteria - grade 1
The student knows the role and strategic relevance of sales and can name the essential sales processes and tools. The student recognises the strategic goals of sales and can define the basic elements of strategic customership. S/he can describe the essential methods of personal sales and coaching principles. The student can set sales goals and recognise the main elements of value creation. The student knows the digital tools to be used sales.
Assessment criteria - grade 3
In addition to the competences described in Grade 1, the student is able to describe the role and strategic relevance of sales. S/he masters the essential sales processes and tools and is able to develop sales processes. The student can set strategic sales goals and define strategic customership and apply the methods of personal sales, the psychology of sales competence and the principles of coaching. The student can set and evaluate sales goals and outcomes and knows the principles of value creation in sales. S/he can utilise the key digital tools of sales. The student can analyse and develop strategic sales in an organisation.
Assessment criteria - grade 5
In addition to the competences of Grade 1 and 3, the student analyses, sets and measures the strategic goals of sales and develops strategic customerships. S/he masters sales processes and tools and is able to comprehensively develop sales processes and methods. S/he can apply the methods of personal sales, the psychology of sales competence and the principles of coaching. The student thoroughly analyses and assesses sales goals and outcomes and masters the principles of value creation in sales. The student masters the digital tools of sales. S/he can expertly analyse and develop strategic sales in an organisation.
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
H-5
Master’s Degrees
The course explores leadership from several essential perspectives and provides opportunities for purposeful personal development in leadership. Reflective leadership is structured around three themes: 1) self-awareness, 2) leadership concepts (theories) and 3) leadership development. You can increase and deepen your leadership competence with the help of theoretical knowledge, practice and self-reflection.
The content is designed and structured into three levels which guide and support the learning journey. The first level is mandatory and comprises two assignments and one multiple-choice quiz based on the course book. The second and the third level delve further into the topics. After completing all three levels you have accomplished six learning assignments altogether. Grading is aligned with the levels and respective assignments.
All necessary materials will be available online. The instructions for the learning assignments will be found on Moodle as well as the submission areas for the assignments. In addition, some optional consultation sessions will be offered by the teachers.
Course book: Dugan, John P. (2017): Leadership Theory. Cultivating Critical Perspectives. John Wiley & Sons. Available as an e-book (library of Haaga-Helia). Additional materials available on Moodle.
Eija Kjelin, Heta-Liisa Malkavaara
The course is grounded on perspectives which explore leadership in the context of work, organisations, professional competence and personal growth. You will analyze your view on leadership in the light of work-related experiences as well as leadership research.
Pasila Campus
No exam.
English
The topics of the course and the course book offer avenues for diverse thinking including e.g. international work environments and inclusive patterns and practices.
23.10.2023 - 15.12.2023
Learning assignments
Level 1 (consisting of three assignments): Improving self-awareness + Leadership as a concept (quiz) + Practicing leadership.
Level 2 (consisting of two assignments): My strengths in leadership + My personal leadership manifesto.
Level 3 (consisting of one assignment): Enriching my leadership manifesto.
12.06.2023 - 20.10.2023
This virtual implementation spans eight weeks starting on 23rd of October until 15th of December 2023. The due dates regarding the learning assignments are allocated according to the time span in question.
Level 1: Improving self-awareness (due date 5th of Oct) + Leadership as a concept/quiz (due date 12th of Nov) + Practicing leadership (due date 19th of Nov).
Level 2: My strengths in leadership (due date 26th of Nov) + My personal leadership manifesto (due date 3rd of Dec).
Level 3: Enriching my leadership manifesto (due date 15th of Dec).
See the instructions for demonstrating prior learning in master-level studies
This is the first implementation in English.
61 - 95
The evaluation is based on the assessment criteria of the course (see the course description). More detailed information can be found in the instructions for each learning assignment on Moodle.
Numerical assessment of the learning assignments:
Level 1 assignments altogether: maximum 60 points
Level 2 assignments altogether: maximum 20 points
Level 3 assignments altogether: maximum 20 points
Scale for the final grading:
Total of 50 points = grade 1
Total of 60 points = grade 2
Total of 70 points = grade 3
Total of 80 points = grade 4
Total of 90 points = grade 5
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
The course explores leadership from several essential perspectives and provides opportunities for purposeful personal development in leadership. Reflective leadership is structured around three themes: 1) self-awareness, 2) leadership concepts (theories) and 3) leadership development. You can increase and deepen your leadership competence with the help of theoretical knowledge, practice and self-reflection.
The content is designed and structured into three levels which guide and support the learning journey. The first level is mandatory and comprises two assignments and one multiple-choice quiz based on the course book. The second and the third level delve further into the topics. After completing all three levels you have accomplished six learning assignments altogether. Grading is aligned with the levels and respective assignments.
All necessary materials will be available online. The instructions for the learning assignments will be found on Moodle as well as the submission areas for the assignments. In addition, some optional consultation sessions will be offered by the teachers.
Course book: Dugan, John P. (2017): Leadership Theory. Cultivating Critical Perspectives. John Wiley & Sons. Available as an e-book (library of Haaga-Helia). Additional materials available on Moodle.
Eija Kjelin, Heta-Liisa Malkavaara
The course is grounded on perspectives which explore leadership in the context of work, organisations, professional competence and personal growth. You will analyze your view on leadership in the light of work-related experiences as well as leadership research.
Pasila Campus
No exam.
English
The topics of the course and the course book offer avenues for diverse thinking including e.g. international work environments and inclusive patterns and practices.
15.01.2024 - 15.03.2024
Learning assignments:
Level 1 (mandatory: consisting of three assignments): Improving self-awareness + Leadership as a concept (quiz) + Practicing leadership.
Level 2 (optional: consisting of two assignments): My strengths in leadership + My personal leadership manifesto.
Level 3 (optional: consisting of one assignment): Enriching my leadership manifesto.
02.01.2024 - 12.01.2024
This virtual implementation spans eight weeks starting on 15th of Jan until 15th of March 2024. The due dates regarding the learning assignments are allocated according to the time span in question. The due dates will be informed asap.
See the instructions for demonstrating prior learning in master-level studies
This is the first implementation in English.
61 - 80
The evaluation is based on the assessment criteria of the course (see the course description). More detailed information can be found in the instructions for each learning assignment on Moodle.
Numerical assessment of the learning assignments:
Level 1 assignments altogether: maximum 60 points
Level 2 assignments altogether: maximum 20 points
Level 3 assignments altogether: maximum 20 points
Scale for the final grading:
Total of 50 points = grade 1
Total of 60 points = grade 2
Total of 70 points = grade 3
Total of 80 points = grade 4
Total of 90 points = grade 5
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
5 cr
H-5
Master’s Degrees
VIRTUAL NON-STOP (not translated)
Hanna Mäenpää, Niina Kinnunen
Pasila Campus
English
15.01.2024 - 17.05.2024
02.01.2024 - 19.04.2024
NON-STOP
61 - 100
Grades 1 - 5
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
The service design course has a very practical and hands-on form and requires an active approach from each participant. During the course, work is done on the company case project commissioned by the industry in teams of 4-5 students. During the contact days you will learn the theory and between the contact days you will apply it into a practice.
Moodle for the course will open at the latest 24.1.2024.
Riina Iloranta
Material in Moodle.
Riina Iloranta, Mario Passos Ascencao, Vesa Heikkinen
Pasila Campus
n/a
English
26.01.2024 - 17.05.2024
in group] 1. SD Process Description & Tools Evaluation [30%]
[in group] 2. Service Solution 'Book' [40%]
[in group] 3. Presentation of the Service Solution [10%]
[in group] 4. Case Study for SDN (Service Design Network) library [10%]
[individually] 5. Peer Review Report [10%]
The deliverables required for this course are natural milestones for inclusion in your schedule.
02.01.2024 - 12.01.2024
Contact days at campus:
day-1: 2.2.2024, 9-15.45
day-2: 3.2.2024, 9-15.45
day-3: 8.3.2024, 9-15.45
day-4: 9.3.2024, 9-15.45
day-5: 13.4.2024, 9-15.45
day-6: 17.5.2024, 9-15.45
Between the contact days, the work is done in 4 person groups in a weekly basis.
n/a
15 - 50
The assignments are graded 1-5.
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
H-5
Master’s Degrees
NB. This implementation is based on students' independent study using course material that is available on Moodle, without interaction with the teacher. This implementation is mainly meant for the students in STROME and AVBUM-education.
Please take this into account, if you enroll in this course instead of the implementation COM4HM001-3010, which has contact classes and is implemented in the Spring semester 2024..
Upon successful completion of the course, the student is able to
- Understand and describe brand management and its significance as a strategic tool in the global business environment
- Apply theories of branding, communication and marketing to practical contexts
- Recognise and address the interests of various stakeholder groups
- Create and sustain networks of collaboration with internal and/or external partners
- Apply problem identification, analysis and solving in real-life cases.
The assignments in the course also teach the skills needed in Master's studies, such as information search, reading research articles and critical writing.
Available in Moodle.
Hanna Rajalahti
Pasila Campus
English
23.10.2023 - 15.03.2024
Individual assignments and Exam.
30.05.2023 - 16.02.2024
Course available in Moodle 23.10.2023 - 15.3.2024.
Recgonition of prior learning following Haaga-Helia's instructions for Master education.
https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study
31 - 60
Assessment criteria - grade 1
The student is familiar with the basics of brand management and the various aspects of communication and marketing as strategic tools for business management. S/he identifies key concepts, processes and tools of branding, communication and marketing. S/he identifies opportunities for branding and areas for development in an organization.
Assessment criteria - grade 3
The student is able to design solutions that benefit business based in theories of branding, communication and marketing. S/he can utilize key concepts, processes and tools related to branding, communication and marketing when justifying her/his own choices to practical business needs. S/he can evaluate and develop brand management processes and activities for the internal and/or external needs of an organization.
Assessment criteria - grade 5
In addition to the criteria above, the student can critically evaluate and develop concepts, processes and knowledge related to brand management. S/he can integrate brand perspectives into the company’s business planning and management processes in different contexts. The student can develop new ways of working and justify his/her own views successfully. S/he is able to identify key stakeholders in terms of brand management and to justify strategic choices and prioritize activities in a stakeholder-driven manner. The student has professional project like approach to learning and stays on schedule.
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Upon successful completion of the course, the student is able to
- Understand and describe brand management and its significance as a strategic tool in the global business environment
- Apply theories of branding, communication and marketing to practical contexts
- Recognise and address the interests of various stakeholder groups
- Create and sustain networks of collaboration with internal and/or external partners
- Apply problem identification, analysis and solving in real-life cases.
The assignments in the course also teach the skills needed in Master's studies, such as information search, reading research articles and critical writing.
The course is recommended as an introduction to the Communication and Marketing Management studies.
NB. From autumn 2023 onwards, this course is implemented as contact classes within a 8-week period.
Hanna Rajalahti
Available in Moodle when the course begins.
Ville Lahtinen
The learning assignments utilize the students' professional expertise and reflect the organizations' current challenges.
Pasila Campus
English
15.01.2024 - 15.03.2024
Individual and group assingments, and an exam.
02.01.2024 - 12.01.2024
Contact classes on Thursdays between January 18 - March 14, 2024 at 5:40 - 8:30 pm.
Recognition of prior learning following Haaga-Helia's instructions for Master education.
https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study
15 - 50
Assessment criteria
Assessment criteria - grade 1
The student is familiar with the basics of brand management and the various aspects of communication and marketing as strategic tools for business management. S/he identifies key concepts, processes and tools of branding, communication and marketing. S/he identifies opportunities for branding and areas for development in an organization.
Assessment criteria - grade 3
The student is able to design solutions that benefit business based in theories of branding, communication and marketing. S/he can utilize key concepts, processes and tools related to branding, communication and marketing when justifying her/his own choices to practical business needs. S/he can evaluate and develop brand management processes and activities for the internal and/or external needs of an organization.
Assessment criteria - grade 5
In addition to the criteria above, the student can critically evaluate and develop concepts, processes and knowledge related to brand management. S/he can integrate brand perspectives into the company’s business planning and management processes in different contexts. The student can develop new ways of working and justify his/her own views successfully. S/he is able to identify key stakeholders in terms of brand management and to justify strategic choices and prioritize activities in a stakeholder-driven manner. The student has professional project like approach to learning and stays on schedule.
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
This is a fully virtually course, which is targeted for students who prefer to study independently. If you are not willing or able to study independently, we do have blended learning implementations which contain contact sessions.
Recommended literature list of this course. Moodle will contain information about the chapters to be read. E-content including all e-books are available to use with Haaga-Helia user account. (HAKA sign in required, links in Moodle).
Atrill, Peter & McLaney, E. J. (2019). Accounting and finance for non-specialists, eleventh edition. Pearson.
Niven, Paul R. (2014). Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution. WILEY
Parmenter, David, (2016) Key Performance Indicators : Developing, Implementing, and Using Winning KPIs, John Wiley & Sons.
Atrill, Peter & McLaney, E. J (2018): Management accounting for decision makers
Mariitta Rauhala, Heli Kortesalmi
Some of the case studies are prepared in co-operation with business.
Pasila Campus
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
1. Balance Scorecards and KPI: Case Paulig.
2. Long-term planning model: Excel simulation.
3. Budgeting. Excel assignment
4. Investment calculations and finance. Moodle quiz.
5. Profitability calculations. Moodle quiz and Excel assignment
English
All topics apply internationally.
11.09.2023 - 15.12.2023
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
1. Balance Scorecards and KPI: Case Paulig.
2. Long-term planning model: Excel simulation.
3. Budgeting. Excel assignment
4. Investment calculations and finance. Moodle quiz.
5. Profitability calculations. Moodle quiz and Excel assignment
12.06.2023 - 05.11.2023
Course's Moodle page opens 11.9.2023 and it is open till 31.12.2023, by when all the learning assignments must be submitted. No extensions to this deadline are given.
One topic takes 1-2 weeks to study. Make yourself a study schedule right at the beginning of the course and follow it!
In case you already have knowledge on this topic, please contact heli.kortesalmi(a)haaga-helia.fi for RPL (recognition of previous learning).
61 - 100
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
This is a virtually course. The course includes four tutorial sessions via Teams, where students can come to ask questions and discuss issues related to the course assignments.
Juha Olava
Recommended literature list of this course. Moodle will contain information about the chapters to be read. E-content including all e-books are available to use with Haaga-Helia user account. (HAKA sign in required, links in Moodle).
Atrill, Peter & McLaney, E. J. (2019). Accounting and finance for non-specialists, eleventh edition. Pearson.
Niven, Paul R. (2014). Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution. WILEY
Parmenter, David, (2016) Key Performance Indicators : Developing, Implementing, and Using Winning KPIs, John Wiley & Sons.
Atrill, Peter & McLaney, E. J (2018): Management accounting for decision makers
Mariitta Rauhala
Some of the case studies are prepared in co-operation with business.
Pasila Campus
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
1. Balance Scorecards and KPI: Case Paulig.
2. Long-term planning model: Excel simulation.
3. Budgeting. Excel assignment
4. Investment calculations and finance. Moodle quiz.
5. Profitability calculations. Moodle quiz and Excel assignment
English
All the topics covered applied in the course apply world-wide.
15.01.2024 - 15.03.2024
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
1. Balance Scorecards and KPI: Case Paulig.
2. Long-term planning model: Excel simulation.
3. Budgeting. Excel assignment
4. Investment calculations and finance. Moodle quiz.
5. Profitability calculations. Moodle quiz and Excel assignment
02.01.2024 - 12.01.2024
The course includes four tutorial sessions via Teams, where students can come to ask questions and discuss issues related to the course assignments. The schedules for these four sessions are displayed in the course Moodle.
In case you already have work experience or previous studies on accounting and finance, please contact the teachers for RPL process.
61 - 100
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Virtual course based on 100 % student individual working. The course does not include any meetings or teamwork.
Learning assignments are published when the course begins. Course includes different kinds of individual learning assignments. All learning materials are available on Course Moodle pages.
Johanna Maaniemi
The studies and learning assignments seek to mirror everyday business in corporations and other organisations. The learning sessions may include guest lectures, visits and/or real-life cases to be solved. Students apply their learning within their current work environment.
Pasila Campus
English
Depending on the implementation, student backgrounds and work environments may bring an international perspective to the course. Internationality can also be present through case studies, books, articles and assignments.
11.09.2023 - 15.12.2023
12.06.2023 - 18.08.2023
Detailed schedule is published when the course begins.
61 - 100
Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.
Grade 5
The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.
Grade 3
The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.
Grade 1
The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business
5 cr
H-5
Master’s Degrees
Virtual course based on 100 % student individual working. The course does not include any meetings or teamwork.
The aim of the course is to give overview of current theories, models and and some specific HR responsibility areas. We will give special attention to theories and models behind strategic HR, workforce planning and talent acquisition, performance management and well-being.
Course begins in Week 6. Detailed schedule is informed before week 6 (i.e. before the course starts)
Learning materials are available in the course Moodle pages when the course begins.
Johanna Maaniemi
The studies and learning assignments mirror everyday business in corporations and other organisations.
Pasila Campus
English
Learning materials include international approach
05.02.2024 - 17.05.2024
Course includes different kinds of individual learning assignments. All learning materials are available on Course Moodle pages. There are no group work in this implementation.
02.01.2024 - 02.02.2024
Detailed schedule is published when the course begins in Week 6
61 - 100
Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.
Grade 5
The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.
Grade 3
The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.
Grade 1
The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
This one is a self guided virtual course.
-No live meetings.
-No Group work.
-The student can work with the assignments in her/his own time and pace.
The course requires a lot of self guided working. Online support is offered during the course.
Juha Olava
Will be presented in the course platform (Moodle).
Juha Olava
Real life cases and experiences can be utilized in the assignments.
Pasila Campus
Will be presented in the course platform (Moodle).
English
05.02.2024 - 05.04.2024
Will be presented in the course platform (Moodle).
02.01.2024 - 02.02.2024
The learning platform (Moodle) is open for the student on the official starting day of the course. The student can then begin the studies immediately
Couple of weeks earlier than this self guided implementation starts an implementation with plenty of online lecturing and teacher contact. If you prefer lecturing and teacher contact instead of self guided studying you should take that other implementation.
61 - 100
Will be presented in the course platform (Moodle).
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
5 cr
H-5
Master’s Degrees
Introduction to topics
Case studies
Discussions
Group work
Juha Olava
Whittington, R., Regner, P., Angwin, D., Johnson, G., Scholes, K., Evans, J., . . . Johnson, G. (2020). Exploring strategy: Text and cases (Twelfth edition.). Pearson Education Limited.
Articles and other materials in Moodle
Sirpa Lassila
Pasila Campus
No exam
English
International cases and reading materials
15.01.2024 - 15.03.2024
Individual assignment 30%
Group assignment 40%
Learning diary 30%
08.01.2024 - 12.01.2024
This is an online course. Weekly meetings take place in Zoom on Tuesdays between 17.40 - 20.30.
31 - 60
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
1 cr
H-5
Master’s Degrees
This is a virtual implementation which requires self guided working.
-No team assignments, only individual ones.
-No scheduled lectures or meetings.
-Online support will be offered.
Juha Olava
The material is announced when the Moodle of the course is published. Online access to all the materials.
Juha Olava
There is an opportunity to use real life cases in the assignments. This is not, however, mandatory.
Pasila Campus
There are 2 short writing assignments and a multiple choice type of test. The deadlines will be published in the course Moodle.
English
20.05.2024 - 16.08.2024
02.01.2024 - 17.05.2024
The Moodle site will be available on the official starting day of the course at the latest and the studies can then get started right away. The assessing of the assignments takes place during the August 24.
According to the HH's course feedback procedures.
31 - 80
See the course information to get familiar with the official evaluation criteria. There is more information about the evaluation in the course Moodle.
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
5 cr
H-5
Master’s Degrees
This is a CONTACT implementation and remote participation is not possible.
Course learning approach is collaborative learning. Learning happens
In Pasila workshops according to the Lukkari schedule
Individually
In pairs / teams
The course is very interactive by nature and the evening workshops are packed with activities. Participation to all evenings is not mandatory but highly encouraged.
Anita Pösö
FACILITATION
Kaner, S., Lind, L., Toldi, C. Fisk, S. & Berger, D. Facilitator's guide to participatory decision-making.
COACHING
Starr, J. 2009. The Coaching Manual
+ materials in Moodle and students are also encouraged to look for additional materials for their individual assignments
Mirka Sunimento
Course material and topics translate into working life situations, abilities and know-how.
Potentially also Guest Lecturer / Visit
Pasila Campus
Information will be provided in the course Kick Off
English
Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).
19.08.2024 - 11.10.2024
Classroom activity = max 30 %
Assignment A: Coaching = 40 %
Assignment B: Facilitation = 40 %
Note! As can be seen from the points break down above, the max points are 110 - and for grade 5 only 90 points are needed
This course workshops take place according to the schedule in Lukkarikone
Details for each days agenda will be provided in Moodle.
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.
Instructions for course specific RPL requirements will be shared in the course Kick
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business, BUTUM Degree Programme in Business Technologies and Management
H-5
Master’s Degrees
Anita Pösö
Mirka Sunimento
Pasila Campus
English
13.01.2025 - 14.03.2025
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Heidi Rajamäki-Partanen
Kari Hiekkanen
Pasila Campus
English
19.05.2025 - 15.08.2025
61 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Heidi Rajamäki-Partanen
Lili Aunimo, Kari Hiekkanen
Pasila Campus
English
21.10.2024 - 13.12.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Heidi Rajamäki-Partanen
YAMK Liiketalous
Pasila Campus
English
13.01.2025 - 14.03.2025
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Heidi Rajamäki-Partanen
YAMK Liiketalous
Pasila Campus
English
24.03.2025 - 16.05.2025
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Kari Hiekkanen
Lasse Rouhiainen, Kari Hiekkanen
Pasila Campus
English
21.10.2024 - 13.12.2024
61 - 150
LUJOM Degree Programme in Business Development and Leadership, BUTEM Degree Programme in Business Technologies, LITEM Degree Programme in Business Technologies, PAKEM Degree Programme in Service Business Leadership and Development, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
5 cr
H-5
Master’s Degrees
Kari Hiekkanen
Lasse Rouhiainen, Kari Hiekkanen
Pasila Campus
English
19.05.2025 - 15.08.2025
61 - 150
LUJOM Degree Programme in Business Development and Leadership, BUTEM Degree Programme in Business Technologies, LITEM Degree Programme in Business Technologies, PAKEM Degree Programme in Service Business Leadership and Development, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
5 cr
H-5
Master’s Degrees
Kari Hiekkanen
Artificial Intelligence: 101 Things You Must Know Today About Our Future. Lasse Rouhiainen. Amazon, 2018.
The AI Advantage: How to Put the Artificial Intelligence Revolution to Work. Thomas H. Davenport. 2018
Online videos, workbook and AI related business articles provided in the course.
Lasse Rouhiainen, Kari Hiekkanen
Pasila Campus
English
24.03.2025 - 16.05.2025
61 - 150
LUJOM Degree Programme in Business Development and Leadership, BUTEM Degree Programme in Business Technologies, LITEM Degree Programme in Business Technologies, PAKEM Degree Programme in Service Business Leadership and Development, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
5 cr
H-5
Master’s Degrees
This course uses blended learning pedagogical approaches, such as flipped classroom, supported by three main learning forms: (1) online contact learning; (2) directed learning; and (3) self-directed Learning. A proportion of the course hours provide the opportunity for online learning contact between students and experts (the facilitators and industry partners). Six to eight interactive online contact learning sessions will be available to participants via interactive learning methods. The forms of directed learning used are individual and team learning activities. Self-directed learning is also an important part of this course and participants are encouraged to develop their ability to learn on their own and thus to take more responsibility for setting the objectives of their study work. This course uses Moodle as the course’s virtual learning environment and Zoom and Microsoft Teams platforms for online learning contact sessions. In short, this course provides:
* 24 hours of online contact teaching/learning
* 110 hours of directed and self-directed learning
* 1 hour of the assessment of one’s own learning
Riina Iloranta
This course will draw on a fair amount of both conceptual and empirical reading. It requires a high degree of personal study, and participants are expected to find relevant materials, read widely, and think critically. A modest amount of reading prior to each session is to be expected. Below, participants can find several indicative publications, which serve as background to the course. Other resources relevant for this course will be available on the course’s Moodle page.
Aaker, D. A. & Joachimsthaler, E. (2009). Brand Leadership: Building Assets in an Information Economy. London: Free Press.
Aaker, D. A. (2010). Building Strong Brands. London: Simon & Schuster.
Coleman, D. (2018). Building Brand Experiences: A Practical Guide to Retaining Brand Relevance. London: Kogan Page.
de Chernatony, L. (2006). From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 2nd Edition. Oxford: Butterworth-Heinemann.
Elliott, R. & Percy, L. (2007). Strategic Brand Management. Oxford: Oxford University Press.
Hultén, B., Broweus, N. & van Dijk, M. (2009). Sensory Marketing. Basingstoke: Palgrave Macmillan.
Jenkins, H., Ford, S. & Green, J. (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. New York: New York University Press
Jenkins, H., Ito, M. & Boyd, D. (2015). Participatory Culture in a Networked Era: A Conversation on Youth, Learning, Commerce, and Politics. Malden: Polity Press.
Kalliomäki, A. (2014). Tarinallistaminen: Palvelukokemuksen Punainen Lanka. Helsinki: Talentum.
Kapferer, J.-N. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page. London.
Keller, K. (2007). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd Edition. Upper Saddle River: Pearson Education.
Keller, K. L., Apéria, T. & Geor, M. (2008). Strategic Brand Management: A European Perspective. Harlow: Pearson Education.
Lindstrom, M. (2005). Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound. New York: Free Press.
Moilanen, T. & Rainisto, S. (2009). How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Basingstoke: Palgrave Macmillan.
Newbery, P. & Farnham, K. (2013). Experience Design: A Framework for Integrating Brand, Experience, and Value. Hoboken: John Wiley & Sons.
Schmitt, B. H. & Rogers, D. L. (2008). Handbook on Brand and Experience Management. Cheltenham: Edward Elgar Publishing.
Leena Korttilalli, Mario Passos Ascencao
In this course, participants will learn how to apply brand development theories and models/frameworks to 'real-world' situations. They will have the option to work on their own organisation or an organisation of their choice.
Pasila Campus
The course's Moodle-based test will take place online during session 5.
English
In this course, it is ensured that the learning activities include a global/international perspective. The Facilitators infuse international elements into the learning content and international resources are used in the course readings. The facilitators also use instructional methods appropriate to a culturally diverse audience.
21.10.2024 - 13.12.2024
The course offers three learning activities to participants, as follows:
* 15% Individual pre-assignment
* 15% Individual online written test
* 70% Individual/pairs written project
* Session 0, Tue 24.10.2023
* Session 1, Tue 31.10.2023
* Session 2, Tue, 7.11.2023
* Session 3, Tue, 14.11.2023
* Session 4, Tue 21.11.2023
* Session 5, Tue 28.11.2023
* Session 6, Tue 5.12.2023
* Session 7 Tue 12.12.2013
Participants who have already developed the necessary competences through prior work experience or other courses can demonstrate their proficiency, and thus progress faster through their studies. Information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning
15 - 30
Assessment criteria - grade 1
The participant knows the key concepts related to brand development and management. Can apply brand knowledge to practical business contexts and investigate the brand of a service company and the process of building and maintaining a brand. Can recognise transmedia storytelling and sensory branding and partially employ that knowledge to service brands.
Assessment criteria - grade 3
In addition to the skills and competencies mentioned for grade 1, the student can apply the key concepts related to brand development and management. Can incorporate brand experience into service brands. Can measure brand experience Can judge sensory branding and brand experience. Can storify a service brand, employ the storification process to service brands and use transmedia storytelling to service brands.
Assessment criteria - grade 5
In addition to the skills and competencies mentioned for grades 1 and 3, the student can judge the special features of creating and maintaining service brands. Can develop and lead a service brand experience development programme.
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Kari Hiekkanen
Lili Aunimo, Dmitry Kudryavtsev
Pasila Campus
English
19.08.2024 - 13.12.2024
31 - 60
LUJOM Degree Programme in Business Development and Leadership, BUTEM Degree Programme in Business Technologies, LITEM Degree Programme in Business Technologies, PAKEM Degree Programme in Service Business Leadership and Development, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
2 cr
H-5
Master’s Degrees
Monica Åberg
Pasila Campus
English
19.08.2024 - 11.10.2024
31 - 60
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Hanna Rajalahti
Mirka Sunimento, Eeva Puhakainen
Pasila Campus
English
24.03.2025 - 16.05.2025
31 - 50
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Heidi Rajamäki-Partanen
Juha Nurmonen
Pasila Campus
English
21.10.2024 - 13.12.2024
31 - 60
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Heidi Rajamäki-Partanen
Veijo Vänttinen
Pasila Campus
English
20.01.2025 - 16.05.2025
61 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business, BUTUM Degree Programme in Business Technologies and Management
5 cr
H-5
Master’s Degrees
Heidi Rajamäki-Partanen
Juha Nurmonen
Pasila Campus
English
24.03.2025 - 16.05.2025
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Riina Iloranta
Vesa Heikkinen
Pasila Campus
English
19.05.2025 - 22.08.2025
15 - 50
LUJOM Degree Programme in Business Development and Leadership, PAKEM Degree Programme in Service Business Leadership and Development, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
4 cr
H-5
Master’s Degrees
Hanna Rajalahti
Riku Hytönen
Pasila Campus
English
21.10.2024 - 13.12.2024
31 - 60
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Hanna Rajalahti
Leena Korttilalli, Mona Eskola
Pasila Campus
English
19.05.2025 - 15.08.2025
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
2 cr
H-5
Master’s Degrees
Participation to Zooms is not mandatory, but based on course feedback highly encouraged and beneficial!
Pedagogical approach in this course is Autonomous and Experimental Learning - and we follow "iterative and agile" way of working :). This means that
Course follows the the customer journey approach and themes where there the structure is as follows
A) First A lecture to the topic and introduction of related assignment(s)
B) “Independent study and testing"” where students get familiar with the topic and materials, look for information, engage with each other on the discussion forum and do some content creation / testing / analysis.
C) Analysis and discussion together before moving into the next topis
and so on..
Note! As this course very much follows the iterative process of planning, ideation, testing, measurement, evaluation and development it is encouraged to identify a real life "test lab" and objective for the course assignments.
This could be, for example related to your own personal brand, company employee advocacy, improvement of customer engagement etc. It is not mandatory, and there are options for assignments that don't require testing but from the learning perspective testing something for real is ideal :)
Hanna Rajalahti
Mirka Sunimento
Pasila Campus
No re-takes as the evaluation is mostly based small tests and experiments done during the course.
English
International by default.
19.08.2024 - 13.12.2024
The main assignments of this autonomous-learning and iterative course are
10 % Exam (motivational orientation assignment)
10 % Online certificate (Hubspot or similar)
60 % Small experiments and tests and weekly Moodle activity & Zoom participation
20 % Reflective essay on own learning with at least one peer-reviewed article used OR presentation about using ChatGBT in Marketing
06.09. 17:40 - 20:30 Zoom
13.09. Inpedendent study / testing / experimenting
20.09. 17:40 - 20:30 Zoom
27.09. Inpedendent study / testing / experimenting
04.10. 17:40 - 20:30 Zoom
11.10. Guest Lecture Mira Mäntyranta, Head of Analytics @Nordic Morning 17:40 - 20:30 arranged as a hybrid event in both Pasila 6205 and in Zoom
INTENSIVE WEEK
26.10. 17:40 - 20:30 ZoomV
02.11. Inpedendent study / testing / experimenting
09.11. 17:40 - 20:30 Zoom
16.11. Inpedendent study / testing / experimenting
23.11. 17:40 - 20:30 Zoom
30.11 17:40 - 20:30 Zoom
06.12 FINNISH INDEPENDENCE DAY
13.12. Inpedendent study / testing / experimenting
31 - 60
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Kari Hiekkanen
Jarmo Sarkkinen
Pasila Campus
English
13.01.2025 - 16.05.2025
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
2 cr
H-5
Master’s Degrees
Kari Hiekkanen
Kari Hiekkanen
Pasila Campus
English
21.10.2024 - 14.03.2025
61 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Anita Pösö
Pasila Campus
English
24.03.2025 - 16.05.2025
31 - 60
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Anita Pösö
Yücel Ger
Pasila Campus
English
19.08.2024 - 11.10.2024
61 - 100
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Anita Pösö
Johanna Vuori
Pasila Campus
English
13.01.2025 - 14.03.2025
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Riina Iloranta
Mario Passos Ascencao, Aarni Tuomi
Pasila Campus
English
13.01.2025 - 14.03.2025
15 - 25
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Heidi Rajamäki-Partanen
Kaisa Tsupari
Pasila Campus
English
19.08.2024 - 13.12.2024
31 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Heidi Rajamäki-Partanen
Kaisa Tsupari
Pasila Campus
English
13.01.2025 - 16.05.2025
31 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business, BUTUM Degree Programme in Business Technologies and Management
5 cr
H-5
Master’s Degrees
Participation:
Participation to all workshops is not mandatory but highly recommended and active contribution on will have a positive impact on the course grade (see assignments). As this is a contact course, video materials will not be available, but the presentation materials shared by the teacher in workshops and other written materials will in Moodle.
Pedagogy:
A collaborative learning approach is applied where learning happens
a) in workshops together
b) in smaller teams
c) individually
The course is very interactive in nature and the workshops on 12.09.2023-31.10.23 at 17:40 - 20:30 all have a following structure:
Introduction to the theme
Team / individual practice
Feedback and reflection
Note that students need to allocate time for individual / team studies on a weekly basis as this 5 credit course only has approximately 20 hours of "teaching".
Questions about the course preferably by email but note that Teacher is on holiday 9.6-14.08.23
Hanna Rajalahti
Kotler P, Pfoertsch W and Sponholz, U. 2021. H2H Marketing - The Genesis of Human-To-Human Marketing. Available as e-book in Finna.
+ Learning material provided by lecturer and acquired by the students.
Tanja Vesala-Varttala
Course material and topics translate into working life situations, abilities and know-how.
Guest Lecturer / Visit.
Pasila Campus
Information will be provided in Moodle once that opens
English
Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).
09.09.2024 - 08.11.2024
Details will be shared in Moodle and in the course Kick Off .
Course assignments and grading will be as follows (max 100 p):
Exam max 40 p, H2H analysis / presentation max 30 p, workshops in Pasila max 30 p + 2 Extra Assignments each max 15 p.
The extra assignments are optional to compensate for lack of participation to workshops/teamwork.
The draft schedule (subject to minor changes regarding specific themes) can be found below. See also Lukkarikone
Tu 12.09. 23 at 17:40 - 20:30 Pasila 2206
Course Introduction, assignments and RPL instructions. Introduction to H2H marketing / communication framework, teams
Tu 19.09.23 at 17:40 - 20:30 Pasila 2206
H2H Mindset. Team work
Tu 26.09. 23 at 17:40 - 20:30 Pasila 2206
More insights to H2H, applying the theory to marketing,
Tu 03.10. 23 at 17:40 - 20:30 Pasila 2206
Branding and H2H
Tu 10.10.23 at 17:40 - 20:30 Pasila 5001
Influencer Marketing and H2H (Visitor / Visit)
Tu 24.10.23 at 17:40 - 20:30 Pasila 6211
Project Presentations
Tu 31.10.23 at 17:40 - 20:30 Pasila 6211
Exam
Course Wrap Up and party :)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.
Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email. Note that teacher is on holiday 10.6-11.08
31 - 50
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Mario Passos Ascencao, Aarni Tuomi
Pasila Campus
English
17.03.2025 - 23.03.2025
5 - 20
PAKEM Degree Programme in Service Business Leadership and Development, ATBUM Degree Programme in Aviation and Tourism Business
H-5
Master’s Degrees
The course implementation is based on three learning themes: coaching leadership, co-management and conflict management. The students explore these themes with the help of lectures, collective learning activities, discussions and individual studies. The aim of the course is to deepen one's knowledge of leadership and encourage analytical thinking, personal reflection and solution-focused mindset (design of practices) through the above-mentioned learning themes.
The implementation includes both contact and online clinics, where students share and analyze their own experiences, cases and problems related to the course contents. The advisors provide introductory lectures, guidance as well as assignments to support learning.
Prior or current work experience in managerial position is not required. The course is beneficial for all students who want to learn more of the learning themes and leadership.
List of literature:
Amundsen, S., Martinsen Ø. L. Linking Empowering Leadership to Job Satisfaction, Work Effort, and Creativity: The Role of Self-Leadership and Psychological Empowerment. Journal of Leadership & Organizational Studies 2015, Vol. 22(3) 304–323. Available: https://haaga-helia.finna.fi/PrimoRecord/pci.cdi_webofscience_primary_000357526800005CitationCount
Bartlett, Richard D. The Handbook of Handbooks for Decentralized Organizing
https://hackmd.io/@yHk1snI9T9SNpiFu2o17oA/Skh_dXNbE?type=view
Fisher, R., Ury, R., 1999 Getting to Yes
Gallo, A., 2017 HBR guide to dealing with conflict.
Gallo, A. 2017. Roadmap to Handling Conflicts at Work (Talks at Google)
Goncalves, G. et al. 2016. Cultural intelligence and Conflict Management Styles. International Journal of Organisational Analysis
Johansson, C., Miller, V.D., Hamrin, S. 2014. Conceptualizing Communicative Leadership. Corporate Communications: An International Journal. Vol 19:2.
Kim, M., Beehr, T.A. Self-Efficacy and Psychological Ownership Mediate the Effect of Empowering Leadership on Both and Bad Employee Behaviors. Journal of Leadership & Organizational Studies, April 7 2017. Available: https://doi-org.ezproxy.haaga-helia.fi/10.1177%2F1548051817702078
Lafferty, B.A., Lewis, R., Spears, L.C. Servant-Leadership Characteristics, Personality Types and The Hierarchy of Functions. The International Journal of Servant-Leadership, 2012-01-01, Vol.8/9 (1), p.37-60. Available: https://haaga-helia.finna.fi/PrimoRecord/pci.cdi_proquest_journals_2221693148
Laloux F., Reinventing Organizations. 2014.
Laloux F., What Does Self-Management Mean for You?: Available: https://www.youtube.com/watch?v=RZE2nzym-Wg
Lee M.Y. Edmondson A. Self-managing organizations: Exploring the limits of less-hierarchical organizing. Research in Organizational Behavior. Nov. 2017. Available: https://haaga-helia.finna.fi/PrimoRecord/pci.cdi_gale_infotracacademiconefile_A518136088
Medium. Dignan, A. How to Choose a Model of Self-Organization That Works For You. Available: https://medium.com/the-ready/how-to-choose-a-model-of-self-organization-that-works-for-you-c093b5305712
MODe-project (Minimalist Organizational Design): Available: https://www.moderesearch.fi/
Montes, C.; Rodriguez, D. & Serrano, G. 2012. Affective choice of conflict management styles. International Journal of Conflict Management.
Oncken W., Wass D. L., 1999. Management Time: Who's Got the Monkey. HBR.
Pflaeging, N. Heroes of Leadership. Accessible: https://www.slideshare.net/npflaeging/heroes-of-leadership-betacodex14
Sharma, P. N., Kirkman, B. L. Leveraging Leaders: Literature Review and Future Lines of Inquiry for Empowering Leadership Research. Group & Organization Management, March 15 2015. Available: https://doi-org.ezproxy.haaga-helia.fi/10.1177%2F1059601115574906
Spears, L.C. Spears Center for Servant Leadership. Available: https://www.spearscenter.org/
Vogt, Brown & Isaacs 2003. The art of powerful questions.
Yukl, G. Empowering leadership. Available: https://hstalks-com.ezproxy.haaga-helia.fi/t/2343/empowering-leadership/?business
Olli Laintila, Heta-Liisa Malkavaara
The learning themes/topics and equivalent assignments address day-to-day challenges and practices in organizations. Students can apply and implement learned principles and practices in their organizations.
Pasila Campus
No exam.
English
Students' work experiences and environments form the base for the implementation's international aspects. The learning material consists mainly of international sources.
19.08.2024 - 11.10.2024
Three learning assignments:
1. Co-management practice
2. Conflict management
3. Essentials of Coaching leadership
Thursday 24th Aug at 17.40 -20.30 Kick-off in Pasila (3012)
Thursday 31st Aug Leadership clinic 1 in Pasila (3012)
Thursday 7th Sep Leadership clinic 2 in Pasila (3012)
Thursday 14th Sep Co-management clinic 1 in Pasila (3012)
Thursday 21st Sep Co-management clinic 2 in Pasila (Zoom)
Thursday 28th Oct Conflict management clinic 1 (Zoom)
Thursday 5th Oct Conflict management clinic 2 (Zoom)
Thursday 12th Oct in reserve if needed
31 - 50
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
After completing the course, the student knows how to plan and lead a creative process and multi-channel content production.
In the course, a group project is done, where a concept and content are created according to the given brief.
NOTE The teaching is partially shared with the Finnish sister implementation, but in those instances English is being used.
Hanna Rajalahti
Available in the Moodle when the course begins.
Leena Korttilalli, Hanna Rajalahti
Collaboration with a non-profit organisation.
Pasila Campus
-
English
21.10.2024 - 13.12.2024
Creative concept and content plan to be done as a group work (weight: 60%)
Learning diary (weight 40%)
Intensive implementation, which consists of three workshops and group work between them.
Saturday 28 October 2023 from 9 am to 3 pm
Saturday 11 November 2023 from 9 am to 3 pm
Saturday 2 December 2023 from 9 am to 3 pm
In addition, the groups have the opportunity to receive coaching from the teacher (online) between the workshops at a separately agreed time.
Recognition of prior learning in accordance with the instructions on Haaga-Helia's student pages.
15 - 25
Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.
Grade 1
The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.
Grade 3
In addition, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges. S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight. S/he can optimise creative planning process and various storytelling solutions successfully via multiple channels.
Grade 5
The student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation. As part of a creative team, she/he can implement and manage creative planning processes constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions. S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms. He/she demonstrates excellent commitment to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
2 cr
H-5
Master’s Degrees
Independent virtual learning altogether 135 h (no contact lessons, only independent learning)
This course an asynchronous virtual course and learning is based on independent learning during 8 week period (23.10.2023 - 15.12.2023).
RPL and benefiting RPL during the course is to be agreed with the responsible lecturer (Meri Vehkaperä).
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Anita Pösö
Learning materials will be informed at the beginning of the course on Moodle (23.10.2023).
Meri Vehkaperä
Development assignment is related to development of students’ working communities.
Pasila Campus
Exams will be taken during 8 week period (23.10.2023 - 15.12.2023).
English
International case examples will be presented, international learning material will be provided.
21.10.2024 - 13.12.2024
Instructions for studying as well as exams and assignments will be given at the beginning of the course (23.10.2023). Learning is based on individual and independent learning. Assessment will be based on a mind map, two short exams and a development assignment.
This course an asynchronous virtual course and learning is based on independent learning during 8 week period (23.10.2023 - 15.12.2023).
Please contact the responsible lecturer.
Student feedback will be collected and used for improving the course.
61 - 100
Module 1. Assignment (grading 1-5, 20 % of the final grade)
Module 2. Exam (grading 1-5, 20% of the final grade)
Module 3. Exam (grading 1-5, 20% of the final grade)
Module 4. Development assignment (grading 1-5, 40% of the final grade).
All lessons and learning assignments need to be completed and passed to pass the course
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Anita Pösö
Meri Vehkaperä
Pasila Campus
English
13.01.2025 - 14.03.2025
61 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Online store as sales channel course contains e-com related topics like market analysis in digital domain, building and running an online store and customer acquisition.
We will meet two times in person, 24.8. and14.9. 2023 at Pasila campus, other classes will be held through Zoom. The course consists of a project (individual or group) and conceptual assignment.
Hanna Rajalahti
Will be announced latter
Marko Mäki
Pasila Campus
English
19.08.2024 - 11.10.2024
1. Online store project (individual or group); a plan to set up an online store.
2. Conceptual assignment; an detailed analysis of e-com related topic of your choice (like softwares, marketing, operative issues; logistics, payment method etc., international e-com expansion).
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
3 cr
H-5
Master’s Degrees
Hanna Rajalahti
Aarni Tuomi
Pasila Campus
English
13.01.2025 - 14.03.2025
31 - 50
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Eija Kjelin, Heta-Liisa Malkavaara
Pasila Campus
English
21.10.2024 - 13.12.2024
This is the first implementation in English.
61 - 75
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Eija Kjelin, Heta-Liisa Malkavaara
Pasila Campus
English
13.01.2025 - 14.03.2025
This is the first implementation in English.
61 - 100
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
VIRTUAL NON-STOP (not translated)
Kari Hiekkanen
Ralf Rehn
Pasila Campus
English
13.01.2025 - 16.05.2025
NON-STOP
61 - 100
Grades 1 - 5
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Riina Iloranta
Riina Iloranta, Mario Passos Ascencao, Vesa Heikkinen
Pasila Campus
n/a
English
13.01.2025 - 16.05.2025
day-1:
day-2:
day-3:
day-4:
day-5:
day-6:
n/a
31 - 50
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Hanna Rajalahti
Ville Lahtinen
Pasila Campus
English
13.01.2025 - 14.03.2025
31 - 50
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
NB. This implementation is based on students' independent study using course material that is available on Moodle, without interaction with the teacher. This implementation is mainly meant for the students in STROME and AVBUM-education.
Please take this into account, if you enroll in this course instead of the implementation COM4HM001-3010, which has contact classes and is implemented in the Spring semester 2024..
Upon successful completion of the course, the student is able to
- Understand and describe brand management and its significance as a strategic tool in the global business environment
- Apply theories of branding, communication and marketing to practical contexts
- Recognise and address the interests of various stakeholder groups
- Create and sustain networks of collaboration with internal and/or external partners
- Apply problem identification, analysis and solving in real-life cases.
The assignments in the course also teach the skills needed in Master's studies, such as information search, reading research articles and critical writing.
Hanna Rajalahti
Available in Moodle.
Tanja Vesala-Varttala
Pasila Campus
English
21.10.2024 - 14.03.2025
Individual assignments and Exam.
Course available in Moodle 23.10.2023 - 15.3.2024.
Recgonition of prior learning following Haaga-Helia's instructions for Master education.
https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study
31 - 60
Assessment criteria - grade 1
The student is familiar with the basics of brand management and the various aspects of communication and marketing as strategic tools for business management. S/he identifies key concepts, processes and tools of branding, communication and marketing. S/he identifies opportunities for branding and areas for development in an organization.
Assessment criteria - grade 3
The student is able to design solutions that benefit business based in theories of branding, communication and marketing. S/he can utilize key concepts, processes and tools related to branding, communication and marketing when justifying her/his own choices to practical business needs. S/he can evaluate and develop brand management processes and activities for the internal and/or external needs of an organization.
Assessment criteria - grade 5
In addition to the criteria above, the student can critically evaluate and develop concepts, processes and knowledge related to brand management. S/he can integrate brand perspectives into the company’s business planning and management processes in different contexts. The student can develop new ways of working and justify his/her own views successfully. S/he is able to identify key stakeholders in terms of brand management and to justify strategic choices and prioritize activities in a stakeholder-driven manner. The student has professional project like approach to learning and stays on schedule.
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
This is a fully virtually course, which is targeted for students who prefer to study independently. If you are not willing or able to study independently, we do have blended learning implementations which contain contact sessions.
Juha Olava
Recommended literature list of this course. Moodle will contain information about the chapters to be read. E-content including all e-books are available to use with Haaga-Helia user account. (HAKA sign in required, links in Moodle).
Atrill, Peter & McLaney, E. J. (2019). Accounting and finance for non-specialists, eleventh edition. Pearson.
Niven, Paul R. (2014). Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution. WILEY
Parmenter, David, (2016) Key Performance Indicators : Developing, Implementing, and Using Winning KPIs, John Wiley & Sons.
Atrill, Peter & McLaney, E. J (2018): Management accounting for decision makers
Mariitta Rauhala, Heli Kortesalmi
Some of the case studies are prepared in co-operation with business.
Pasila Campus
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
1. Balance Scorecards and KPI: Case Paulig.
2. Long-term planning model: Excel simulation.
3. Budgeting. Excel assignment
4. Investment calculations and finance. Moodle quiz.
5. Profitability calculations. Moodle quiz and Excel assignment
English
All topics apply internationally.
09.09.2024 - 13.12.2024
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
1. Balance Scorecards and KPI: Case Paulig.
2. Long-term planning model: Excel simulation.
3. Budgeting. Excel assignment
4. Investment calculations and finance. Moodle quiz.
5. Profitability calculations. Moodle quiz and Excel assignment
Course's Moodle page opens 11.9.2023 and it is open till 31.12.2023, by when all the learning assignments must be submitted. No extensions to this deadline are given.
One topic takes 1-2 weeks to study. Make yourself a study schedule right at the beginning of the course and follow it!
In case you already have knowledge on this topic, please contact heli.kortesalmi(a)haaga-helia.fi for RPL (recognition of previous learning).
61 - 100
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Virtual course based on 100 % student individual working. The course does not include any meetings or teamwork.
Learning assignments are published when the course begins. Course includes different kinds of individual learning assignments. All learning materials are available on Course Moodle pages.
Johanna Maaniemi
The studies and learning assignments seek to mirror everyday business in corporations and other organisations. The learning sessions may include guest lectures, visits and/or real-life cases to be solved. Students apply their learning within their current work environment.
Pasila Campus
English
Depending on the implementation, student backgrounds and work environments may bring an international perspective to the course. Internationality can also be present through case studies, books, articles and assignments.
09.09.2024 - 13.12.2024
Detailed schedule is published when the course begins.
61 - 100
Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.
Grade 5
The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.
Grade 3
The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.
Grade 1
The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business
5 cr
H-5
Master’s Degrees
Johanna Maaniemi
Pasila Campus
English
03.02.2025 - 16.05.2025
61 - 100
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Master of Hospitality Management, Master's Degree
Act of Polytechnics 9.5.2003/351 20§
Before applying see the admission criteria at www.studyinfo.fi
The scope of the studies is 90 ECTS completed in 1.5 to 3 years as part-time of full time studies.
Studies can also progress through the use of competencies acquired in the past or competencies acquired at work during the studies.
The mode of studies is blended and the amount of independent studying, virtual studies and sessions on campus depend on the student’s individual study plan and the chosen courses. There are several types of course implementations to choose from, such as evening, intensive, partly or fully virtual. Depending on the course implementation, the learning sessions take place in evenings, weekends, virtually, and as intensive studies.
The language of the studies is English.
The degree curriculum includes core studies, specialization studies, free choice studies, thesis and maturity test.
Haaga-Helia's operations are governed by the Act on Studies in Universities of Applied Science 18.12.2014/1129 (in Finnish) and Haaga-Helia's Degree Regulations.
The course assessment criteria are available in the course descriptions. More information about the course assessment is available in Haaga-Helia's Degree Regulations.