•   Crafting Travel and Tourism Experience Products TOU3ZL001-3005 22.08.2022-16.12.2022  9   (RZ21ST, ...) +-
    Learning objectives
    • craft customer oriented responsible experiences as tourism products
    • understand the added value of experience for the visitor and service provider
    • analyze Finland’s theme and product portfolio in an international market
    • detect appropriate b2b sales channels for the experience
    • set a price for an experience product
    Starting level and linkage with other courses
    To be studied after the courses: Introduction of Travel and Tourism Business (Johtanto matkailuun liiketoimintana) OR Global and Local Perspectives of Travel and Tourism AND Travel and Tourism Business at a Destination. The course is linked with the course: Tourism Destination Project 1.
    Contents
    • Customer understanding, tools for creation of experience products
    • Service design process of tourism experience products
    • Responsibility in crafting and running tourism experience products
    • Thematic tourism experiences in Finland
    • Pricing of tourism experience products
    Assessment criteria
    Assessment criteria - grade 1
    The student knows the principles of responsible experience creation. The student is able to list some service design methods and can use them when supervised. The student is able to give examples of Finland’s theme and product portfolio. The student can apply basic operational managerial accounting techniques using personal guidance.
    Assessment criteria - grade 3
    The student is able to contribute actively to the work of project group to create responsible experience products. The student can use some service design methods and can partly justify the made choices. The student is able to compare Finland’s theme and product portfolio to international competitors. The student can apply operational managerial accounting techniques using given instructions.
    Assessment criteria - grade 5
    The student is able to take initiative in a service design project and apply different methodologies. The student can develop an interesting and innovative responsible experience product and can justify the made choices in a many-sided way. The student is able give justified views on Finland’s theme and product portfolio in the international market. The student can identify and solve challenging situations while taking both functional and financial issues into notice. The student can skillfully, without help, apply operational managerial accounting techniques
    Further information
    Working life connections:
    This course together with Destination Project I TOU1ZL001 includes an experience study tour and a project work commissioned by a travel and tourism company.
    Internationality
    Internationally accepted methods such as service design are used. Project work is aimed at international tourism market.
    Campus

    Haaga Campus

    Teaching language

    English

    Timing

    22.08.2022 - 16.12.2022

    Enrollment

    13.06.2022 - 19.08.2022

    Groups
    • RZ21ST
    • CONTACT
    • RL21SG
    • EXCH
    • RL21SF
    Teachers

    Pekka Heikkilä, Sonja Etelävuori, Rilla Engblom

    Seats

    15 - 40

    Degree Programme

    MATKA Matkailun liikkeenjohdon koulutusohjelma

    Evaluation scale

    H-5