Project work in teams
Ali-Knight, Jane et al. 2009: International Perspectives of festivals and events, ch 16
Beech, Kaiser, Kaspar ed. 2014: The business of event management
de Groot, Eric and Van der Vijver, Mike 2013: Into the heart of meetings. Basic Principles of Meeting Design
Ferdinand, Nicole and Kitchin Paul J. 2012: Events Management an international approach, ch. 10, 13 and 14
Getz, Donald 2012: Event studies. Theory, research and policy for events. Ch 6 and 11.
Jackson, Nigel 2013: Promoting and Marketing Events. Theory and practice. Routledge
Reic, Ivna 2017: Events Marketing Management. A consumer perspective.
Sharples, Crowther, May, Orefice 2014: Strategic Event Creation
Suomenlinna Governing Body 2022: Management plan. https://www.slhk.fi/en/management-plan/
Yeoman et al 2015: The Future of Events and Festivals. Routledge
Selected blogs, event related sites and LinkedIn groups
Cooperation with the governing body of Suomenlinna and the event Viaporin Kekri. Semester project consists of creating a sustainability program for the event. It includes communication about the program to the audience, monitoring on site, evaluating and documenting development points.
Possible guest lecturers from international companies and universities. International learning materials and cases.
22.08.2022 - 16.12.2022
Project work, designing event sustainability concept in teams
13.06.2022 - 19.08.2022
Monika Birkle, Johanna Rajakangas-Tolsa
15 - 40
Group work: Creation of Event Sustainability Guidelines for Viaporin Kekri event
Presentation for commissioner
Self- and peer assessment
Individual assignment on event sustainability
Description of the case to Haaga-Helia LAB8/ Events website
POMO Matkailun koulutusohjelma