The student can identity, list and apply the main theoretical concepts within the area of event marketing, experience design and brand activation on a basic level. With great difficulty and under strict supervision, the student partly applies problem identification, analysis and problem solving to meeting management and meeting design issues. The student creates a basic event concept to support and activate the selected brand.
Assessment criteria - grade 3
The student can describe the relevant concepts within the area of event marketing and brand activation and apply them to new contexts. The student can link the key theoretical concepts to the practical task. The student applies problem identification, analysis and problem solving to meeting management and meeting design issues. The students creates an event concept to support and activate the selected brand.
Assessment criteria - grade 5
The student uses and combines different theories to present own models within the area of event marketing, experience design and brand activation. Student is aware of other views of the knowledge and his/her use of theory and specific terminology is very accurate. S/he uses findings to compare different theories and viewpoints. The student can work very professionally with a case study. S/he can fully apply problem identification, analysis and solving to events cases. The student creates a well-founded event concept to support and activate the selected brand at a professional level.
Mode of delivery
Contact teaching
Campus
Porvoo Campus
Teaching language
English
Timing
24.08.2020 - 18.12.2020
Enrollment
15.06.2020 - 28.08.2020
Groups
PO5
EXCH
Teachers
Leena Törmälä, Monika Birkle
Seats
15 - 40
Degree Programmes
POMO Matkailun koulutusohjelma, TEMPO Degree Programme in Tourism and Event Management