Social Media in Marketing MAR8PO802-3002 24.08.2020-18.12.2020 5 (PO8, ...)+-
Learning objectives
The module advances the following competences: goal orientation, business thinking, understanding of the role of social media in marketing, analysing skills, academic writing and visual presentation skills, critical thinking, self-reflection and savvy use of digital tools.
Starting level and linkage with other courses
Basic knowledge of marketing.
Contents
Social media trends and tools
Online presence and search marketing
Social media strategies and tactics
Planning social media marketing activities
Monitoring performance
Assessment criteria
Assessment criteria - grade 1
The student can identify some trends in consumer behaviour and social media. S/he knows some of the differences between social media channels and can analyse case company’s social media presence at a basic level. Marketing strategies, tactics and actions are discussed briefly in the the social media marketing plan.
Assessment criteria - grade 3
The student can identify major trends in consumer behaviour and social media. S/he knows the pros and cons of various social media channels and can analyse case company’s social media presence quite well. Marketing strategies, tactics and actions are well discussed in the the social media marketing plan, along with performance measurement and monitoring.
Assessment criteria - grade 5
The student can identify major trends in consumer behaviour and social media. S/he knows the pros and cons of various social media channels and can analyse case company’s social media presence in detail. Marketing strategies, tactics and actions are well discussed in the the social media marketing plan, backed up with a range of concrete examples from business life. The report inludes a detailed description of online performance measurement and monitoring tools.
Campus
Porvoo Campus
Teaching language
English
Timing
24.08.2020 - 18.12.2020
Enrollment
15.06.2020 - 28.08.2020
Groups
PO8
VIRTUAL
EXCH
CAMPUS20S
Teachers
Anu Seppänen
Seats
15 - 35
Degree Programme
TEMPO Degree Programme in Tourism and Event Management