•   Marketing and Networks MAR4LE201-3005 27.03.2023-19.05.2023  5   (LS4A, ...) +-
    Learning objectives
    Upon successful completion of the course, the student

    knows the different stages of planning marketing communications campaign
    understands the importance of briefing in communications planning process
    understands the importance of creativity in campaign planning
    knows how to present creative ideas for the client
    knows the role of different agencies and how to cooperate with them
    learns current marketing communications trends
    Starting level and linkage with other courses
    The student has successfully completed the Basic Studies (Business Environment and Business Processes / Liiketoimintaympäristö tutuksi & Yrityksen prosessit).
    Contents
    marketing communications campaign planning process
    agencies and agency cooperation
    current trends in marketing communications
    Assessment criteria
    Assessment criteria - grade 1
    - Student can name and partly understands the different stages of marketing campaign planning process.
    - Student can name some of the different stakeholders/agencies in marketing communications industry and has some ideas what services they offer and how to cooperate with them.
    . Student has some ideas how to present ideas and solutions for the client
    - Student can name some current marketing trends.
    Assessment criteria - grade 3
    - Student knows the stages of marketing campaign planning process and the modern marketing - communications methods.
    - Student knows stakeholders in marketing communications industry and understands how to collaborate with them (eg importance of briefing and communication)
    -student can present creative ideas for the client
    Assessment criteria - grade 5
    - Student knows very well the stages of campaign planning process and the modern marketing communications methods.
    - Student can identify the different stakeholders in marketing communications industry and has internalized how to collaborate with them.
    - student can professionally present creative ideas for the client and justify choices
    Further information
    Mia-Maria Salmi, Pasila
    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    27.03.2023 - 19.05.2023

    Enrollment

    02.01.2023 - 24.03.2023

    Groups
    • LS4A
    • LS4C
    • LS4B
    • CONTACT
    • LE4B
    • LE4A
    • EXCH
    • LS4D
    Teachers

    Mia-Maria Salmi

    Seats

    15 - 40

    Degree Programme

    ASSI Johdon assistenttityön ja kielten koulutusohjelma, LIIDI Liiketoiminnan palveluratkaisujen ja kielten koulutusohjelma, SEBBA Degree Programme in Business Service Solutions and Languages

    Evaluation scale

    H-5