Flipped classroom learning methods
Online learning
Burns, A.C., Veeck, A. F. & Bush, R.F. 2017. Marketing Research. 8th edition. Pearson.
McGivern, Y. 2009. The Practice of Market research. 3rd edition. Prentice Hall.
Material available in Moodle
Examples and exercises are business related.
Pasila Campus
Exam and re-exam dates are announced in Moodle
English
International marketing research is part of course content.
18.01.2021 - 21.05.2021
Preparation to weekly sessions by reading the given material and/or watching the required videos. Creating questions based on the material. Active participation in the sessions.
04.01.2021 - 15.01.2021
Compulsory first contact session on Monday 18 Januart at 10:00 ONLINE. Link to the session will be available in Moodle.
Details are announced in the implementation plan available in Moodle.
Maija Suonpää, Jutta Heikkilä
15 - 40
TBA
GLOBBA Degree Programme in International Business
0.00 cr
0.00 cr
H-5