Blended course including virtual learning environment and four virtual lessons.
Virtual lessons are possibilities to e-meet the teacher and to get background information and guidance from the teacher.
Virtual lessons are: 24.1.2023 at 9:00, 7.2.2023 at 9:00, 28.2.2023 at 9:00, 14.3.2023 at 9:00
The course includes online lessons, quizzes and different kind of assignments related to lessons. The student can tailor the course based on own objectives.
If you aim at grades 1-2, you need to complete the online lessons, quizzes and small assignments related to them.
If you aim at grade 3, you need to complete the online lessons, quizzes and small assignments related to them AND additional assignments (for a case company that you choose).
If you aim at grades 4-5, you need to complete the online lessons, quizzes and small assignments related to them, additional assignments AND digital marketing plan (for a case company that you choose).
Materials and online lessons on Moodle. The main book is:
Chaffey, Dave; Fiona Ellis-Chadwick:
Digital Marketing, strategy implementation and practice.
Published 2019-01
ISBN:9781292241586
Published by: PEARSON EDUCATION LIMITED.
Printed or e-book: PDF – Adobe DRM.
This e-book is available online at Haaga Helia library, the number of simultaneous readers is limited but do check it.
Students will do assignments related to a case company.
Haaga Campus
There is no exam but online quizzes that can be completed according to the student´s own schedule.
English
International material, the course is in English.
16.01.2023 - 17.03.2023
Online lessons, quizzes, small assignments and digital marketing plan. The assignments will be done based on the student's own objective for the course.
02.01.2023 - 13.01.2023
No fixed schedule. Three optional online lessons offered:
24.1.2022 at 9:00, 7.2.2022 at 9:00, 28.2. at 9:00, 14.3.2022 at 9:00
Please find a recommendated schedule for this virtual course later in Moodle.
The student can choose the grade at which he/she is aiming at. The assessment criteria explains the different requirements for different levels.
If you aim at grades 1-2, you need to complete the online lessons, quizzes and small assignments related to them.
If you aim at grade 3, you need to complete the online lessons, quizzes and small assignments related to them AND additional assignments (for a case company that you choose).
If you aim at grades 4-5, you need to complete the online lessons, quizzes and small assignments related to them, additional assignments AND digital marketing plan (for a case company that you choose).
Please note that the teacher can asked to do some additions to the assignments to be approved.
Feedback will be given throughout the course. The students are also given opportunities to discuss directly online with the teacher.
Päivi Penttilä
15 - 40
Scale 0-5.
MATKA Matkailun liikkeenjohdon koulutusohjelma
5 cr
H-5