E-Business in Tourism and Hospitality (5 cr)

Evaluation scale

H-5

Schedule

Starts 23.8.2021. ends 17.12.2021. More detailed schedule for contents is on Moodle, the learning platform for this course.

Implementation methods, demonstration and Work&Study

Depending on the goal of the student, h/she will compile online lessons, quizzes and different written assignments based on the course plan. In certain written assignments a case company is to be included.

It is possible to gain the credits of this course through recognition of prior learning if the student has work experience in e-business and digital marketing and he/she can present work samples of the planning and execution. For instance, the creation of the digital marketing or social media campaigns professionally or building the webshop(s) with analytical approach can be considered as sufficient skills. In this case the student should contact the teacher before starting the course.

Materials

Materials and online lessons on Moodle. The main book is:
Chaffey, Dave; Fiona Ellis-Chadwick:
Digital Marketing, strategy implementation, and practice.
Published 2019-01
ISBN:9781292241586
Published by: PEARSON EDUCATION LIMITED.
Printed or e-book: PDF – Adobe DRM.
This e-book is available online at Haaga Helia library, the number of simultaneous readers is limited but do check it

Teaching methods and instruction

This online material consists of two parts.
First is a section of two quick orientation assignments and seven lessons, each one of them containing sub-lessons, topics, and the most important terminology of the digital marketing field. You can proceed through the lessons to the next lesson. There are quizzes which you must complete successfully to proceed to the next module. The minimum requirement to pass the course with the lowest grade is to complete this first part.
You can decide at what level you are aiming. You will write a marketing plan for a company you choose based on the lessons. The learning objective is to apply the learned concepts.
You have two options to discuss with the teacher if you have any questions. The times for online chat and Zoom are given on Moodle. They are during the first weeks of the course. You will get online feedback for your written assignment.

Working life connections

Depending on the goal the students will compile either two short digital marketing tasks or a longer digital marketing plan for a company they choose, either a company they know or a company of which they can easily find information online. Contacts to the company are not necessary. All the key concepts and areas discussed during the course can be applied directly to working life.

Exam dates and re-exam possibilities

Exams are online-based quizzes that can be completed according to the student´s schedule. However to obtain good results certain recommendations are given when they should be completed to be able to finish the written assignment as well.

Internationality

International materials are being used, and the whole course is in English.

Completion alternatives

The student can choose the level at which he/she is aiming. The assessment criteria explain the different requirements for different levels. By completing only the online lessons and quizzes the maximum grade is 2. By completing also the written assignments grades 3-5 can be obtained.

Learning assignments

Online lessons, essays, quizzes, and a final digital marketing plan where the learned key concepts are applied.

Assessment methods

Scale 0-5