Cross Border Brand Communication MAR017AS3A-3003 25.05.2026-29.05.2026 5 (TR4HEMAR1, ...)+-
Starting level and linkage with other courses
The course is meant for those who are at least on their 3rd semester.
Contents
Each year, 6 universities (edcom) organise the Cross Border Brand Communications week for their students. During this week, students work in international teams on an integrated marketing & communication campaign while developing their skills and knowledge of marketing and communication in a multi-cultural environment.
This challenging and rewarding week is organised by the following six universities :
FHWIEN der WKW, AP Hogeschool Antwerpen, IADE Creative University Lisbon , NHTV Breda, Haaga Helia Helsinki and Sub de Pup, Paris.
Assessment criteria
Assessment criteria - grade 1
When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.