Globalization and Internationalization GLO1LZ101A-3008 16.01.2023-17.03.2023 5 (LZ4A, ...)+-
Learning objectives
Students become familiar with the globalization of firms. They obtain skills for planning the internationalization of companies
Starting level and linkage with other courses
A-part of basic studies module 5 Growing Global. The B-part is Communication and Culture.
Contents
Drivers for Globalization
Value chains & networks
Theories of internationalization
International trade
Development of international competitiveness
Market Research & Market entry modes
Team project
Assessment criteria
Assessment criteria - grade 1
• knows the basic drivers and effects of globalization for firms and is able to identify some of the opportunities and challenges the international business environment poses.
• has a rudimentary knowledge of operation modes in global markets.
• knows the basic principles of internationalizing a firm’s value chain and utilizing value networks.
• is able to analyze a SME firm's value chain activity and relate it to a theory or model.
Assessment criteria - grade 3
• knows the different drivers and effects of globalization for firms and is able to analyze the opportunities and challenges the international business environment poses.
• has a good knowledge of various operation modes in global markets.
• is familiar with internationalizing a firm’s value chain and utilizing value networks.
• is able to participate as part of a team in analyzing the target market and drawing up a basic internationalization plan for a value chain activity of a firm.
Assessment criteria - grade 5
• is able to identify the different drivers and effects of globalization for firms and to analyze the relevant opportunities and challenges the international business environment poses.
• has a solid knowledge of various operation modes in global markets.
• has an analytical comprehension of how to internationalize a firm’s value chain and utilize value networks.
• is able to analyze the target market by choosing relevant information and draw up a well justified internationalization plan for a value chain activity of a firm.
• is an excellent team player enabling efficient project working