Contact lessons, individual and group assignments, project plan, and presentation of the project plan.
Material on Moodle, data bases of Haaga-Helia library, and course books.
Course books:
Hollensen, S. Global Marketing, newest edition or any International business textbook published after 2013:
Wall, S., Minocha, S. and Rees, B. 2016 International Business
Wild, J.J. and Wild, K.L. 2016 International Business, The Challenges of Globalization.
An internationalization plan is created for a Finnish SME.
Quiz
English
Internationalization plan.
24.08.2020 - 18.12.2020
Group project and different assignments on Globalization and Internationalization
15.06.2020 - 28.08.2020
Autumn 2020
Feedback by the teacher and peers
Eliisa Sarkkinen
15 - 40
Evaluation will be based on team work, others assignments and participation
HELI Liiketalouden koulutusohjelma
0.00 cr
5.00 cr
H-5