Learning methods
learning materials: e-book, presentation slides (LECTURE) and lectures, web links, academic articles, videos (LEARN FROM VIDEOS)
individual learning assignments
group assignments
discussions in group forums (DISCUSSION)
individual quizzes (QUIZ)
Hollensen, S. (2017). Global marketing (Seventh edition.). Harlow, United Kingdom: Pearson.
Malmi Campus
No exam
All the assignments must be submitted and passed
English
Internationalization plan for an SME
18.01.2021 - 19.03.2021
individual learning assignments group assignments discussions in group forums (DISCUSSION) individual quizzes (QUIZ)
04.01.2021 - 15.01.2021
(1) Tuesday 19.1.2021 at 9.00 - 11.00 TEAMS session, Introduction to the course, Orientation to international business
(2) Friday 22.1.2021 at 12.00 - 14.00 Forming the groups in TEAMS
(3) Tuesday 26.1.2021 at 9.00 - 11.00 Readiness to internationalize, Company and product analysis
(4) Friday 29.1.2021 at 12.00 - 14.00 Value chain analysis
(5) Tuesday 2.2.2021 at 9.00 - 11.00 Internationalization theories, Target market analysis, PESTEL
(6) Friday 5.2.2021 at 12.00 - 14.00 Haaga-Helia Databases (Passport GMID, Statista)
(7) Tuesday 9.2.2021 at 9.00 - 11.00 Reasons for failure in international business, Competitor analysis
(8) Friday 12.2.2021 at 12.00 - 14.00 Competitor analysis (HH databases), Preparing the mid-term reports, DL 26.11.2020
(9) Tuesday 16.2.2021 at 9.00 - 11.00 Feedback of individual assignments, LECTURE: Market entry strategies 2/2
(10) Friday 19.2.2021 at 12.00 - 14.00 Feedback of the mid-term reports, Market entry strategies 1/2
WINTER HOLIDAY
(11) Tuesday 2.3.2021 at 9.00 - 11.00 Presentations, peer review, presentation template, help with the reports 1/2
(12) Friday 5.3.2021 at 12.00 - 14.00 Resources 1/2
(13) Tuesday 9.3.2021 at 9.00 - 11.00 Resources 2/2
(14) Friday 12.3.2021 at 12.00 - 14.00 Group work, preparing for presentations
(15) Tuesday 16.3.2021 at 9.00 - 11.00
(16) Friday 19.3.2021 at 12.00 - 15.00 Presentations of the internationalization plan, peer reviews
Irma Mäkäräinen-Suni
15 - 40
Individual assignments (4), 30%, grading 1-5
Group assignments (6) --> Internationalization plan (group work), 50 %, grading 1-5
Presentation of the plan, 20 %, grading 1-5
QUIZZES (6), grading pass/fail
HELI Liiketalouden koulutusohjelma
0.00 cr
0.00 cr
H-5