The overall learning objective of the course is to give the students insight into both how business may benefit from data analytics, including advanced analytics and machine learning, as well as a hands-on knowledge on how to implement data analytics in practice.
Business students focus more on the business value whereas information technology students have the focus closer to the technical implementation.
Upon successful completion of the course, the student:
• understands the concept of business analytics and how it can be applied to bring value to business
• knows how to apply descriptive and predictive analytics in a business context
• knows the concepts of artificial intelligence and machine learning and how they are related to business analytics
• understand the role of knowledge models for business analytics and decision support
• is able to identify new data sources and use data from them.
• knows some tools and methods for taking advantage of business analytics in product development and management
• is capable of planning and implementing a business analytics project