The module is highly interactive with an important focus on common discussions.
Learning with contact teaching including the following but not limited:
Pre-assignment
Individual, pair/team assignments
Lectures/ workshops combined with independent studies
Peer-to-peer learning
Company visits
Possible exams
Assessment of one´s own learning is a compulsory part of each course.
The students are expected to have a profile in module´s Moodle site and to keep him/herself updated with information provided in Moodle.
Batat, W. (2019). The new luxury experience: Creating the ultimate customer experience. Cham, Switzerland: Springer. (e-book)
Swarbrooke J. (2017). The Meaning of Luxury in Tourism, Hospitality and Events. Goodfellow Publisher Ltd: Oxford. (e-book)
Kapferer J. N. and Bastien V. (2009). The Luxury Strategy. Kogan Page: London and Philadelphia.
Ascencao, M. P. 2018. From experiences to WOW luxury experiences. In Adamsson, K. (eds.). The Art of New Luxury. Haaga-Helia e-publications, 31-37.
E-books and/or online articles provided by the teacher
Companies´ web-sites
Visit Finland 2019. Mitä on suomalainen luksusmatkailu? https://www.businessfinland.fi/globalassets/julkaisut/visit-finland/vfluksusmatkailuesite_final.pdf
Eskola M. 2015. Luksus verkossa – tutkimus arktisia elämyspalveluita tarjoavien lappilaisten palveluyritysten kotisivuista.
Luxury Web Atmospherics – An Examination of Homepage Design of Arctic and Experiential Luxury Entrepreneurs in Lapland https://www.theseus.fi/handle/10024/95487
Latvala R. 2013. Suomalainen luksus käsitteenä ja ilmiönä.
Finnish luxury as a definition and a phenomenon.
http://www.theseus.fi/handle/10024/68752
Company visits, guest lecturers and workshops with different companies and organisations.
Porvoo Campus
According to Haaga-Helia guidelines. More information from responsible teachers, academic advisors or MyNet.
English
Guest lectures. International learning material. Multi-cultural learning environment.
20.01.2020 - 21.05.2020
The module is highly interactive with an important focus on oral discussions Pre-assignment Lectures/ workshops combined with independent studies Peer-to-peer learning Company visits Individual, pair and team assignments The assessment of one’s own learning
02.01.2020 - 24.01.2020
Tuesdays 8:15 - 11:45 PC/1421 and/or module´s Teams-platform.
a) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.
b) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.
Assessment of one´s own learning is a compulsory part of each course.
Haaga-Helia e-form.
Feedback collected by the teacher.
Formative feedback general/ individual
Oral feedback general/ individual
Written reports (Haaga-Helia long report template) written feedback
Mona Eskola
15 - 40
Students will perform a number of assignments for the module. More instructions will be given during the module. Please note that in the spring 2020 the commissions are slightly different for each group. Therefore, the teacher will provide more detailed information and guidelines to each team, how to apply the assignments below to teams´ specific commissions.
The nature, scope, and sequence of the assignments proposed below could allow for variation, if necessary. More instructions will be given during the module. At the end of the module self and peer assessment will be collected.
Passed modules are assessed on a scale of 1 to 5.
The assessment criteria are presented for grades 1 - 3 - 5.
Pre-assignment
Participation in discussions during module
Assignments
Final deliverables
In addition the assignment methods may include:
Oral presentations
Written assignments
Pair/ Teamwork assignment
POMO Matkailun koulutusohjelma, TEMPO Degree Programme in Tourism and Event Management
5.00 cr
0.00 cr
H-5