After having completed this course or attained an equivalent competence level, the student:
- Knows how to define sales processes as well as basic concepts
- Knows how to identify customer needs and customer experience development targets
- Knows how to describe the different stages of a sales encounter and can sell his/her ideas to others
- Knows how to operate in a service-oriented manner and provide solutions to customer needs to achieve sales goals
- Is able to evaluate the factors influencing the customer experience, also from the point of view of ethics and sustainability