New Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business - Study guide

Learning objectives
Upon completion of the course, the student is able to
• recognize travel and tourism trends and their impact on transportation, travel agencies and events
• apply trends into the services of one’s own specialty field
• analyze customer needs and customer behavior as well as renew services in one’s own specialty field
• acquire information and function successfully in an international environment
• evaluate products on the basis of profitability and quality

To be studied after the courses: Introduction of Travel and Tourism Business (Johdanto matkailuun liiketoimintana) OR Global and Local Perspectives of Travel and Tourism AND Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business.

The course is linked with the course: Travel Business Project 1

Contents
• The evolving business of transportation, travel agency and event management both in Finland and internationally, as well as the quality of a service product
• Travel and tourism trends and innovations
• Finnish and international sources of information and applying the learned
• Ever changing customer needs and behavior as well as finding new sales opportunities
• ICT and eBusiness as part of the development of transportation, travel agency and event service industries
• Networking and collaboration methods across industries

Grade 1
The student is able to name trends in travel and tourism business, and give examples of the impact of the trends on the services of one’s own specialty field. S/he recognizes the customer needs and plans products based on the needs. The student knows partially the domestic and international sources of information about travel and tourism business.

Grade 3
The student is able to name travel and tourism trends, as well as applying them into the services of one´s own specialty field. S/he recognizes the changes of customer behavior and understands their effect on new products. The student compares the profitability and quality of travel and tourism products. S/he acquires information about travel and tourism business in many ways and applies it partially into practice. S/he describes the connections and networks between different parties in international travel and tourism business environment.

Grade 5
The student is able to analyze travel and tourism trends in many ways. S/he develops the services of one´s own specialty field by using the trends and the recognized changes of customer needs. The student evaluates the profitability and quality of travel and tourism products and gives developing ideas. S/he acquires information about travel and tourism business in many ways, and applies it innovatively into practice. S/he describes the connections and networks between different parties in international travel and tourism business environment and is able to network in it.

The learning goals of this module can be reached in the following ways:
a. Lectures and related assignments and exams
OR
b. Participation in a working life project or another project

To be informed during the module

Company lectures and/or visits

Haaga Campus

Week 47: Course exam
Week 50: Pricing and Profitability
or Haaga´s re-exam dates

English

New travel and tourism business operations are viewed from the point of view of global business environment

22.08.2022 - 16.12.2022

Exams 50% of the grade Assignments 50% of the grade

13.06.2022 - 19.08.2022

Preliminary schedule
Week 34
19.8 at 11:30-13:45 Introduction
21.8.at 11:30-13:45 Introduction
Week 35
26.8.at 11:30-13:45 Trends
28.8.at 11:30-13:45 Trends
Week 36
3.9.at 09:00-11:00 Helsinki Airport visit
6.9.at 09:00-11:00 Helsinki Airport visit
Week 37
9.9.at 11:30-13:45 Customer segments and customer behaviour
11.9.at 11:30-13:45 Customer segments and customer behaviour / Guest lecturer
Week 38
16.9.at 11:30-13:45 Collaboration in travel industry
18.9.at 11:30-13:45 Collaboration in travel industry
Week 39
23.9 at 11:30-13:45 Ancillary Services
25.9.at 11:30-13:45 Ancillary Services
Week 40
30.9.at 11:30-13:45 Events
2.10.at 08:30-10:45 Events
Week 41
7.10.at 11:30-13:45 Digitalization in travel industry, virtually
9.10.at 11:30-13:45 Digitalization in travel industry, virtually
Week 42 Intensive week – No lectures
Week 43
21.10.at 11:30-13:45 Digitallyzation in travel industry, virtually
25.10.at 11:30-13:45 Digitallyzation in travel industry/ Guest lecturer
Week 44
28.10. at 11:30-13:45 Preparing for the study trip
1.11. at 11:30-13:45 Preparing for the study trip
Week 45
4.11.-8.11.2019 Study Trip - No lecture at Haaga
Week 46
11.11.at 11:30-13:45 Learning outcomes of the study trip
15.11.at 11:30-13:45 Studying independently
Week 47
18.11.at 11:30-13:45 Recap of the course
22.11.at 11:30-13:45 Course Exam
Week 48
25.11.at 11:30-13:45 Pricing and profitability
29.11.at 11:30-13:45 Pricing and profitability
Week 49
2.12.at 11:30-13:45 Pricing and Profitability
6.12.at 11:30-13:45 Independence Day -No lectures
Week 50
9.12.at 11:30-13:45 Pricing and Profitability
14.12.at 11:30-13:45 Pricing and Profitability

EXCH
RL21SF
RZ21ST
CONTACT

Contact lecturers

Aija Juvonen, Salla Ursin, Hanna Moisio

15 - 40

Exams
Course assignments

MATKA Degree Programme in Tourism Management

H-5