•   New Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business TRA3ZL001-3006 22.08.2022-16.12.2022  9   (EXCH, ...) +-
    Learning objectives
    Learning objectives
    Upon completion of the course, the student is able to
    • recognize travel and tourism trends and their impact on transportation, travel agencies and events
    • apply trends into the services of one’s own specialty field
    • analyze customer needs and customer behavior as well as renew services in one’s own specialty field
    • acquire information and function successfully in an international environment
    • evaluate products on the basis of profitability and quality
    Starting level and linkage with other courses
    To be studied after the courses: Introduction of Travel and Tourism Business (Johdanto matkailuun liiketoimintana) OR Global and Local Perspectives of Travel and Tourism AND Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business.

    The course is linked with the course: Travel Business Project 1
    Contents
    Contents
    • The evolving business of transportation, travel agency and event management both in Finland and internationally, as well as the quality of a service product
    • Travel and tourism trends and innovations
    • Finnish and international sources of information and applying the learned
    • Ever changing customer needs and behavior as well as finding new sales opportunities
    • ICT and eBusiness as part of the development of transportation, travel agency and event service industries
    • Networking and collaboration methods across industries
    Assessment criteria
    Assessment criteria - grade 1
    Grade 1
    The student is able to name trends in travel and tourism business, and give examples of the impact of the trends on the services of one’s own specialty field. S/he recognizes the customer needs and plans products based on the needs. The student knows partially the domestic and international sources of information about travel and tourism business.
    Assessment criteria - grade 3
    Grade 3
    The student is able to name travel and tourism trends, as well as applying them into the services of one´s own specialty field. S/he recognizes the changes of customer behavior and understands their effect on new products. The student compares the profitability and quality of travel and tourism products. S/he acquires information about travel and tourism business in many ways and applies it partially into practice. S/he describes the connections and networks between different parties in international travel and tourism business environment.
    Assessment criteria - grade 5
    Grade 5
    The student is able to analyze travel and tourism trends in many ways. S/he develops the services of one´s own specialty field by using the trends and the recognized changes of customer needs. The student evaluates the profitability and quality of travel and tourism products and gives developing ideas. S/he acquires information about travel and tourism business in many ways, and applies it innovatively into practice. S/he describes the connections and networks between different parties in international travel and tourism business environment and is able to network in it.

    Teaching methods and instruction

    The learning goals of this module can be reached in the following ways:
    a. Lectures and related assignments and exams
    OR
    b. Participation in a working life project or another project

    Learning material and recommended literature

    To be informed during the module

    Working life connections

    Company lectures and/or visits

    Campus

    Haaga Campus

    Exam dates and re-exam possibilities

    Week 47: Course exam
    Week 50: Pricing and Profitability
    or Haaga´s re-exam dates

    Teaching language

    English

    Internationality

    New travel and tourism business operations are viewed from the point of view of global business environment

    Timing

    22.08.2022 - 16.12.2022

    Learning assignments

    Exams 50% of the grade Assignments 50% of the grade

    Enrollment

    13.06.2022 - 19.08.2022

    Content scheduling

    Preliminary schedule
    Week 34
    19.8 at 11:30-13:45 Introduction
    21.8.at 11:30-13:45 Introduction
    Week 35
    26.8.at 11:30-13:45 Trends
    28.8.at 11:30-13:45 Trends
    Week 36
    3.9.at 09:00-11:00 Helsinki Airport visit
    6.9.at 09:00-11:00 Helsinki Airport visit
    Week 37
    9.9.at 11:30-13:45 Customer segments and customer behaviour
    11.9.at 11:30-13:45 Customer segments and customer behaviour / Guest lecturer
    Week 38
    16.9.at 11:30-13:45 Collaboration in travel industry
    18.9.at 11:30-13:45 Collaboration in travel industry
    Week 39
    23.9 at 11:30-13:45 Ancillary Services
    25.9.at 11:30-13:45 Ancillary Services
    Week 40
    30.9.at 11:30-13:45 Events
    2.10.at 08:30-10:45 Events
    Week 41
    7.10.at 11:30-13:45 Digitalization in travel industry, virtually
    9.10.at 11:30-13:45 Digitalization in travel industry, virtually
    Week 42 Intensive week – No lectures
    Week 43
    21.10.at 11:30-13:45 Digitallyzation in travel industry, virtually
    25.10.at 11:30-13:45 Digitallyzation in travel industry/ Guest lecturer
    Week 44
    28.10. at 11:30-13:45 Preparing for the study trip
    1.11. at 11:30-13:45 Preparing for the study trip
    Week 45
    4.11.-8.11.2019 Study Trip - No lecture at Haaga
    Week 46
    11.11.at 11:30-13:45 Learning outcomes of the study trip
    15.11.at 11:30-13:45 Studying independently
    Week 47
    18.11.at 11:30-13:45 Recap of the course
    22.11.at 11:30-13:45 Course Exam
    Week 48
    25.11.at 11:30-13:45 Pricing and profitability
    29.11.at 11:30-13:45 Pricing and profitability
    Week 49
    2.12.at 11:30-13:45 Pricing and Profitability
    6.12.at 11:30-13:45 Independence Day -No lectures
    Week 50
    9.12.at 11:30-13:45 Pricing and Profitability
    14.12.at 11:30-13:45 Pricing and Profitability

    Groups
    • EXCH
    • RL21SF
    • RZ21ST
    • CONTACT
    Alternative learning methods

    Contact lecturers

    Teachers

    Aija Juvonen, Salla Ursin, Hanna Moisio

    Seats

    15 - 40

    Further information

    Exams
    Course assignments

    Degree Programme

    MATKA Degree Programme in Tourism Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5