Learning objectives
Upon completion of the course, the student is able to
• understand the development of the outbound tourism market in Asia and the expectations and needs of outbound tourists in Asia
• find and use sources of motives for outbound travel in Asia and pull factors of the destination
• analyze their current products and services with regard to their suitability for Asian visitors
• develop an action plan for understanding different marketing methods to reach Asian consumers and travel trade
• use cross-cultural knowledge in marketing and customer service related to Asia