Tourism Management I
On successful completion, students will be able to
- understand and apply tourism terminology.
- explain the special features of tourism products and understand their significance for the competitive situation of different suppliers.
- describe different subsectors of the tourism market and to discuss the respective specifics.
- understand and analyze the customer side with its needs in order to be able to consider these in distribution or in the development of products.
- compare the characteristics of different suppliers and thus to achieve successful strategies as well as anticipate the impact of future market events on competitive participants.
- transfer the influence of current and future social trends on tourism and to derive the effects of tourism trends on the industry and its individual subsectors.
- identify the determining competitive forces and developments in the market and understand their interrelationships so that these findings can be applied to submarkets and specific issues and future developments can be classified and evaluated.
Tourism Management II
On successful completion, students will be able to
- assess the importance of experiences and apply techniques to create experiences.
- assess the importance of different modes of transport and identify influences on tourism from the analysis of the developments in aviation and transfer as well as discuss strategies to tourism sectors.
- understand different submarkets in tourism in their historical development until today so that they are able to evaluate, anticipate, and contextualize future developments and derive implications and necessary actions for the various competitive participants.
- evaluate the current and future competitive position of tour operators and package tours and identify future trends and success factors.
- present different distribution channels, understand the travel agency as the traditional main distribution channel, relate past success factors of this distribution channel to the development of online distribution and understand the resulting shift in the relationship between tour operators and traditional distribution.
- identify new market forces and new competitors and anticipate their impact also on upcoming market developments so that future market challenges can be identified, and students can respond to them independently.